Senior Brand Manager (Partnerships, Chivas)

Responsibilities

• Lead the day‑to‑day delivery of key sports partnerships across Scuderia Ferrari HP and Arsenal FC, managing partner relationships and contracts to a high professional standard.
• Deliver partnership content and activation strategy, ensuring all contractual rights and assets are used efficiently to drive brand and cultural value.
• Act as the central point of coordination across internal teams and agencies to ensure partnership activity is delivered seamlessly, on time and on brand.
• Identify and deliver partnership‑led moments that generate buzz and visibility beyond paid media.
• Manage partnership activation budgets, ensuring investment is focused on activity that drives earned impact and cultural cut‑through.
• Support the Marketing Manager on the development of campaign briefs, translating partnership and cultural objectives into clear, inspiring creative direction.
• Lead the day‑to‑day development and delivery of partnership‑led campaign content, from ideation through to launch, with an earned‑first mindset.
• Develop content designed to travel organically, earning attention and placing Chivas Regal at the heart of cultural conversation.
• Collaborate with internal teams and agencies to ensure creative excellence across content development, social delivery and campaign amplification.
• Ensure all campaign content aligns with global brand strategy and cultural platform objectives.
• Manage market sell‑in and amplification of partnership content.
• Lead development of Global Influencer Strategy.
• Define new influencer content approach.
• Oversee partnership‑led influencer activity that builds credibility, relevance and conversation within culture.
• Work closely with the Brand Manager to shape influencer strategy linked to partnerships, ensuring creators play a clear and value‑adding role.
• Oversee day‑to‑day influencer execution across markets, ensuring global strategy is being brought to life.
• Ensure influencer activity is fully integrated into the social pipeline, with clear amplification plans driving earned reach and buzz.
• Collaborate closely with cross‑functional teams to deliver best‑in‑class partnership content and influencer activity across global and local markets.

Qualifications

• Positive, highly driven and organized with strong relationship skills and attention to detail.
• Extremely consumer‑centric, understanding how modern luxury and youth culture works; turn strong understanding of consumer insights into actionable strategy, comms & activations.
• Solid content creation expertise and a deep understanding of the process from conception through to production.
• Good understanding of the creator and influencer landscape, and how to integrate creators into marketing activity to drive cultural impact and value.
• Strong entrepreneurship skills, proactively assess brand needs, understand consumer insight, and transform them into actionable strategy.
• Creative – thinks laterally and inventively.
• Thrives in a team environment but is also self‑motivated; demonstrates tenacity, resilience, and strives to deliver results.
• Demonstrates good commercial understanding.
• Skilled at planning and organization, structured planning, organized time effectively, good project management skills, meets deadlines.
• Strong presentation skills – confident to present formally to internal and external audiences with ability to bring the audience along.
• Inclusive decision maker – manages upwards, shares information, works collaboratively.
• Strong collaborator, a true team player with a high level of proactivity and creativity.
• Possesses the right soft‑skills which allow navigation and direction when faced with challenges.

Benefits

• Private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.
• 28 days' annual holiday, employee pension, share incentive plan, and family care support.
• Season ticket loans, free mortgage advice, payroll giving and more.
• Access to a range of gifts & discounts, including an allowance each year to spend on our brands in the staff shop and discounts from high‑street retailers.
• Regular events in our office bar, employee‑run networks, a culture of flexibility and trust, and a variety of tools and resources to support wellbeing and mental fitness.