At a Glance
- Tasks: Lead global marketing strategy for a premium gin brand and enhance brand equity.
- Company: Join Pernod Ricard, a leader in the global spirits industry with a vibrant culture.
- Benefits: Enjoy private medical insurance, 28 days holiday, and employee discounts on brands.
- Other info: Embrace a culture of conviviality and diversity at Pernod Ricard.
- Why this job: Make an impact in a dynamic environment while working with luxury brands.
- Qualifications: Experience in brand management, strategic planning, and fluency in Japanese is essential.
The predicted salary is between 60000 - 75000 € per year.
We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big. We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Here in the UK, Pernod Ricard is made up of 4 businesses: Pernod Ricard UK, Chivas Brothers, Pernod Ricard Global Travel Retail, and The Absolut Group. We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind.
Role overview
As Senior Brand Manager – Brand Architecture & Activation, you will work closely with the Gin & Aperitif Brand Architecture & Activation Director to lead the global marketing strategy for the gin brand. You will be instrumental in enhancing brand equity, developing premium assets, and driving strategic initiatives across key markets.
Key responsibilities
- Monitor brand performance and equity tracking, identifying actionable insights and opportunities.
- Foster collaboration with key markets to co-develop strategic brand plans aligned with local needs and global strategy.
- Contribute to the development and execution of brand fundamentals including positioning, identity, and education.
- Lead brand advocacy and education initiatives with the support of the advocacy manager in your team.
- Partner with expert teams (comms, shopper, digital) to develop strategic briefs.
- Contribute to monthly strategic alignment meetings, manage priorities, and oversee budget processes.
- Lead Integrated Business Planning (IBP) content and release in collaboration with market activation teams.
- Manage one direct report – the Advocacy and Education Manager reports into this role.
Key relationships
- Local teams of the brand home and distillery.
- Market co-marketing teams in the brand country of origin.
- Major market companies.
Experience required
- Operating at Brand Manager or Senior Brand Manager level.
- Proven track record in activation, strategic planning, performance tracking, and global brand management.
- Experience in both market and brand roles.
- International experience, especially alongside Japanese market experience with Japanese language.
- Background in luxury or prestige brands and/or spirits industry is a strong advantage.
- Management experience is advantageous.
- Strategic planning and implementation.
- Data analysis and interpretation.
- Consumer-centric mindset.
- Strong organisational and project management skills.
- Sensitivity to luxury brand cues and attention to detail.
- Entrepreneurial spirit and drive with strong problem-solving skills.
- Excellent communication, collaboration, and presentation skills.
Education
- Bachelor’s degree or higher.
Languages
- Fluent in English, proficiency in Japanese is key.
Our mix of benefits
- For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.
- Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!
- You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high-street retailers.
- We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We’re committed to conviviality, and with this, you’ll be proud to belong to our Pernod Ricard family. You’ll be empowered to perform, supported to succeed, and acknowledged for the value you bring.
We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility.
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol. In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
Senior Brand Manager - Japanese Speaker employer: Pernod Ricard
Pernod Ricard is an exceptional employer that champions a culture of conviviality, empowering employees to thrive in a collaborative and flexible environment. With a strong commitment to diversity and inclusion, comprehensive benefits including private medical insurance and generous holiday allowances, and a focus on employee wellbeing, you will find ample opportunities for personal and professional growth in our vibrant Chiswick office. Join us in shaping the future of the spirits industry while enjoying the perks of working with some of the world's most prestigious brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Japanese Speaker
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Pernod Ricard or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Pernod Ricard loves conviviality, so think about how you can showcase your personality and fit into their unique vibe during your conversations.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Senior Brand Manager role. Highlight your strategic planning skills and any relevant international experience, especially if it involves the Japanese market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Pernod Ricard family.
We think you need these skills to ace Senior Brand Manager - Japanese Speaker
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Brand Manager role. Highlight your strategic planning and brand management experience, especially if you've worked in the spirits or luxury sectors.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your background makes you the perfect fit. Don’t forget to mention your Japanese language skills and any relevant international experience.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your impact. Use metrics where possible to show how you’ve driven brand performance or executed successful marketing strategies.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's brand portfolio. Familiarise yourself with their key products, especially in the gin and aperitif categories. Being able to discuss specific brands like Beefeater or Monkey 47 will show your genuine interest and understanding of the company's market.
✨Showcase Your Strategic Mindset
Prepare examples from your past experience that highlight your strategic planning and activation skills. Think about how you’ve monitored brand performance or developed marketing strategies. Be ready to discuss how you can apply these skills to enhance brand equity at Pernod Ricard.
✨Emphasise Your International Experience
Given the importance of the Japanese market for this role, be sure to highlight any relevant international experience, especially if it involves working with Japanese brands or markets. Discuss your proficiency in Japanese and how it can benefit the team in terms of communication and strategy.
✨Demonstrate Your Collaborative Spirit
Pernod Ricard values collaboration, so come prepared to discuss how you've successfully worked with cross-functional teams in the past. Share specific instances where you partnered with marketing, digital, or advocacy teams to achieve a common goal, showcasing your ability to foster teamwork.
