At a Glance
- Tasks: Lead the strategic direction of Jameson Irish Whiskey and create impactful brand plans.
- Company: Join Pernod Ricard, a dynamic leader in the wines and spirits industry.
- Benefits: Enjoy a competitive salary, flexible work patterns, and opportunities for personal growth.
- Other info: Collaborative culture with a focus on diversity and inclusion.
- Why this job: Be a brand champion and make a real impact in the world of premium spirits.
- Qualifications: Proven brand strategy experience and a consumer-first mindset are essential.
The predicted salary is between 55000 - 65000 € per year.
Location: Chiswick, London
Role type: Fixed term contract to December 31st 2026
Work pattern: 10 days a month in our office in Chiswick
About us
Pernod Ricard UK is part of Pernod Ricard, number two in wines and spirits. We are a convivial, passionate, entrepreneurial and dynamic company with 320 employees based in the UK, responsible for the sales, marketing and distribution of Pernod Ricard’s leading premium spirits, wines and champagnes.
About the team
Our Vision as a marketing department is to be the engine of our business, fundamentally setting and driving the strategy that will enable PRUK to achieve its goals. This vision is underpinned by a commitment to understanding our consumers and their moments of conviviality, to creativity and entrepreneurship, all with solid commercial foundations.
About your role
As Senior Brand Manager, you’ll lead the long‑term strategic direction of Jameson in the UK, translating consumer insight and cultural opportunity into sharp brand choices and standout plans. Your key priority projects will include championing our serve strategy, using Jameson Ginger & Lime as a powerful recruitment pathway for new and younger drinkers, and landing our portfolio strategy with impact and efficiency.
Key Responsibilities
- Setting the vision: Define and deliver Jameson’s long‑term brand strategy, aligned to global direction but rooted firmly in UK culture. Lead the annual brand planning process, grounded in insight, market dynamics and competitive understanding.
- Bringing the brand to life: Develop and deliver best‑in‑class communication and activation plans — from ATL to digital, experiential and partnerships. Own agency relationships, briefing brilliantly and ensuring work lands with impact. Collaborate closely with Global Marketing to select, adapt and execute initiatives that genuinely move the needle.
- Driving performance: Track brand health and performance month‑by‑month, identifying risks and opportunities and taking confident, considered action. Work hand‑in‑hand with Commercial and Customer Marketing teams to ensure brand plans translate into commercial success.
- Leading with curiosity and ambition: Commission and interpret category analysis and consumer research to deepen understanding and unlock growth opportunities. Spot white‑space opportunities — new ideas, new channels, new ways to connect — and turn them into action.
- Being a visible brand leader: Act as a true custodian of the Jameson brand, setting the standard for consistency, quality and creative stretch across every touchpoint. Lead the day‑to‑day running of the brand with confidence, clarity and pace, ensuring priorities are clear and delivery is strong. Line‑manage and develop an Assistant Brand Manager, providing direction, coaching and support to enable standout performance.
Who you’ll work with
Internally, you’ll be part of our close-knit Jameson UK Brand Team and work cross-functionally with Global Brand Team, Digital/Social & in‑house Creative Studio, Customer Marketing & Commercial Teams, Finance, Ops, Category and Supply Chain. Externally, you’ll link up with Creative and Media agencies, Experiential & sampling partners, influencers, talent and brand collaborators.
What we’re looking for
You’re a strategic thinker who knows how to turn vision into action — and action into results. You’ll bring strong brand strategy experience, with proven impact at Senior Brand Manager level (or ready to step into it), a consumer‑first mindset, grounded in insight and cultural understanding, confidence working cross‑functionally and influencing senior stakeholders, experience managing agencies and complex projects end‑to‑end, a balance of creativity and commercial thinking, and a growth mindset: curious, bold, open to learning and unafraid to challenge the status quo.
Most importantly, you’ll bring energy, ownership and belief in the power of brands to create real connection.
Collective Spirit
You will be part of a connected, international community shaped by iconic brands, a performance mindset, and a proud legacy, where collaboration, fun and ambition coexist.
Craft your path
We empower you to own your career, innovate boldly and grow alongside our business, surrounded by leaders who value curiosity, energy, and impact.
Cultivate the future
You’ll help shape a business with a soul — one that cherishes the land, respects communities, and brings good times from a good place, responsibly and sustainably. People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité.’ We promote inclusion throughout our business and supply chain.
We will assess your application for this role based on your skills, experiences, and achievements, not your gender, age, ethnic or educational background or any other such factors. Our recruiting team are more than happy to provide reasonable adjustments during our application and interview process, in order for you to participate fully in our recruitment experience.
Senior Brand Manager ( Jameson Irish Whiskey ) employer: Pernod Ricard
Pernod Ricard UK is an exceptional employer, offering a vibrant work culture that champions creativity and collaboration in the heart of Chiswick, London. With a strong commitment to employee growth, you will have the opportunity to lead impactful brand strategies for iconic products like Jameson Irish Whiskey while being part of a diverse team that values inclusion and innovation. The company empowers its employees to take ownership of their careers, ensuring a fulfilling and rewarding experience in a dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager ( Jameson Irish Whiskey )
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Pernod Ricard. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show your passion for the brand! When you get the chance to meet with hiring managers or during interviews, share your love for Jameson and how you see it fitting into the market. Authentic enthusiasm goes a long way!
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss not just your experience but also your ideas for Jameson’s future. Think about innovative marketing strategies that could resonate with younger drinkers and be ready to pitch them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Pernod Ricard.
We think you need these skills to ace Senior Brand Manager ( Jameson Irish Whiskey )
Some tips for your application 🫡
Know Your Brand:Before you start writing, make sure you really understand Jameson and what it stands for. Dive into its history, values, and current market position. This will help you tailor your application to show how you can contribute to the brand's growth.
Showcase Your Strategy Skills:As a Senior Brand Manager, you'll need to demonstrate your strategic thinking. Use your application to highlight past experiences where you've successfully developed and executed brand strategies. Be specific about the impact you made!
Be Creative and Commercial:We love creativity, but it needs to be backed by commercial thinking. In your application, share examples of how you've balanced innovative ideas with business objectives. Show us that you can think outside the box while keeping an eye on the bottom line.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to reflect the job description and the culture at Pernod Ricard. Highlight relevant experiences and skills that align with the role, and don’t forget to apply through our website!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brand Inside Out
Before the interview, dive deep into Jameson Irish Whiskey's history, values, and current market position. Understand its unique selling points and how it stands out in the competitive spirits landscape. This knowledge will help you articulate your vision for the brand and demonstrate your passion.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed brand strategies in the past. Highlight your ability to translate consumer insights into actionable plans. Be ready to share how you’ve driven brand performance and what metrics you used to measure success.
✨Engage with Creativity and Commercial Acumen
Think about innovative marketing campaigns or activations you've led that had a measurable impact. Be prepared to discuss how you balance creativity with commercial objectives, especially in terms of ROI. This will show that you can think outside the box while keeping business goals in mind.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with various teams, come equipped with examples of how you've successfully collaborated across departments. Discuss how you’ve influenced stakeholders and managed agency relationships to achieve brand goals. This will highlight your teamwork and leadership skills.
