At a Glance
- Tasks: Lead luxury brand marketing for Super and Ultra Premium Champagne portfolio.
- Company: Join a prestigious brand known for elegance and style.
- Benefits: Enjoy private medical insurance, 28 days holiday, and employee discounts.
- Other info: Flexible working options and a culture of trust and wellbeing.
- Why this job: Make a mark in the luxury market with innovative brand activations.
- Qualifications: Experience in brand marketing, especially within premium/luxury sectors.
The predicted salary is between 60000 - 80000 € per year.
We’re looking for a Senior Brand Manager who is passionate about luxury brand marketing to lead our Super and Ultra Premium Champagne portfolio. You will lead the end‑to‑end brand strategy and execution for Perrier‑Jouët and G.H. Mumm in the UK, delivering exceptional activation to grow desirability for our brands and deliver continued strong performance.
Key Responsibilities
- Brand Planning: Own the development and delivery of annual brand plans, grounded in consumer, customer and category insight.
- Brand Activation: Lead the creation and execution of standout brand activations, ensuring strong cut‑through in a competitive luxury landscape. Work to adapt global platforms, or define bespoke activations.
- Agency Management: Oversee PR / Influencer agency relationships, amplifying our activation and driving coverage in the right places.
- Advocacy: Drive Champagne and Perrier Jouet brand advocacy internally and externally, championing our exceptional liquid credentials alongside the unique positioning of our brands, especially the elegance, style, and history of Perrier Jouet.
- Channel Marketing: Work closely with our channel marketing teams to craft compelling customer proposals, bringing our brands to life in ways which meet their business needs. Define sub channel strategy and focus, notably on Ultra Premium and Prestige outlets (high end hotels, Michelin dining etc).
- Commercial Delivery: Balance brand building with commercial acumen, managing channel and customer level decisions with sales teams and other partners to deliver a strong P&L shape.
- Market Intelligence: Continually monitor and adapt to market dynamics, including competitor analysis, category KPIs, customer shifts, and consumer trends.
- Allocations/Volumes: Collaborate with global and operations teams to manage the annual allocations process.
Who you’ll be working with
Internally: Brand Director & wider Brand Marketing team, Commercial teams across on trade and off trade, Customer Marketing teams, global Brand Company partners, Perrier Jouet Brand Ambassador.
Externally: PR, Influencer, and activation agencies, customers.
Your Blend of Talent
- Experienced brand marketer, adept at balancing strategic sharpness with exceptional activation.
- Excellent stakeholder management and influencing skills with the ability to work cross‑functionally.
- High level of drive, ownership and accountability with a proactive, solutions‑focused mindset.
- Experience within premium/luxury brands, ideally within wines & spirits or FMCG.
- Experience leading agencies and external partners, driving high standards of execution.
- Confident communicator able to deliver compelling presentations and narratives.
- Experience/understanding of the UK on trade landscape, especially in Prestige, is desirable but not essential.
Our mix of benefits
- Health: private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.
- Lifestyle: 28 days’ annual holiday, employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more.
- Gifts & discounts: an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
- Events: regular events in our office bar, employee‑run networks, a culture of flexibility and trust, and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Equal Opportunity Employment
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
Senior Brand Manager - Champagne employer: Pernod Ricard
Join a prestigious company that champions luxury brand marketing, offering a vibrant work culture where creativity and strategic thinking thrive. With a strong focus on employee wellbeing, you will enjoy comprehensive benefits including private medical insurance, generous holiday allowance, and opportunities for personal growth within the dynamic UK market. Experience the unique advantage of working with iconic brands like Perrier-Jouët and G.H. Mumm, while being part of a supportive team that values innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Champagne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury brand space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for luxury brands! When you get the chance to chat with potential employers, make sure to highlight your love for premium products and your understanding of the market. Share your ideas on how you’d elevate their brand – it’ll show you’re not just another candidate!
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and market position. Bring insights to the table that demonstrate your knowledge of their brand and the competitive landscape. This will help you stand out as someone who’s genuinely interested in their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you nail your application and connect with the right people. Plus, it shows you’re serious about joining our team and ready to dive into the world of luxury branding!
We think you need these skills to ace Senior Brand Manager - Champagne
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for luxury brand marketing shine through. We want to see how excited you are about working with our Super and Ultra Premium Champagne portfolio!
Tailor Your Experience:Make sure to highlight your relevant experience in brand management, especially within premium or luxury brands. We love seeing how your background aligns with the key responsibilities of the role, so don’t hold back!
Be Clear and Concise:Keep your application clear and to the point. We appreciate a well-structured CV and cover letter that makes it easy for us to see your skills and achievements without wading through unnecessary fluff.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands Inside Out
Before the interview, dive deep into the history and unique selling points of Perrier-Jouët and G.H. Mumm. Understand their brand positioning, target audience, and recent campaigns. This knowledge will help you demonstrate your passion for luxury brand marketing and show that you're ready to lead their Super and Ultra Premium Champagne portfolio.
✨Showcase Your Strategic Mindset
Prepare to discuss how you would develop and execute annual brand plans based on consumer insights. Think about specific examples from your past experience where you've successfully balanced brand building with commercial acumen. This will highlight your ability to manage channel and customer-level decisions effectively.
✨Demonstrate Agency Management Skills
Be ready to talk about your experience working with PR and influencer agencies. Share examples of how you've driven high standards of execution in past roles. This will reassure them that you can amplify brand activations and manage external partners effectively.
✨Engage with Market Intelligence
Discuss how you stay updated on market dynamics, competitor analysis, and consumer trends. Bring examples of how you've adapted strategies based on market shifts in the past. This shows that you have a proactive mindset and are capable of driving brand desirability in a competitive landscape.
