At a Glance
- Tasks: Drive digital marketing strategies and enhance online customer experiences for top brands.
- Company: Join Pernod Ricard UK, a leader in the beverage industry with a vibrant culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and gain insights from industry experts.
- Why this job: Be part of a dynamic team shaping the future of eCommerce and digital marketing.
- Qualifications: Experience in digital marketing and strong analytical skills are essential.
The predicted salary is between 35000 - 45000 £ per year.
Requirements
- Digital, Performance & eCommerce experience
- E-Retail Media planning and budget management experience
- ECommerce customer management experience (desirable)
- Experience with performance platforms Criteo/Citrus (desirable)
- Media Agency management (desirable)
- Experience using Digital Shelf Analytics Tool (desirable)
- Proactive demeanour, research and problem-solving skills
- Analytical mindset and skills
- Great written and verbal communication
Responsibilities
This position sits in our Pernod Ricard UK (PRUK) business. As a member of the marketing department, you will work cross-functionally to ensure our brands are present and play an active role in the moments that matter in consumers' lives. You will have a commitment to efficiency and ROI, to learning and improving and sharing best practice across the department and markets to enable us to accelerate our performance.
You will have a clear view of the big initiatives that will accelerate growth for our business, from A&P investment, to NPD (New Product Development), to digital acceleration & experiential, and you will focus on delivering these with impact so we can achieve our goal.
As the Performance Marketing Executive, you will play a key role and reach a variety of business functions including external retailer customers, agencies, commercial, marketing and eCommerce teams, all of whom support the eCommerce development at Pernod Ricard. This role will primarily focus on delivering best in class consumer experience and delivering conversion across our online retailers with key focus on grocery.com.
This role will focus on the online customer experience with emphasis on how our brands are represented across our retailer eCommerce sites. Making key investment decisions and media plans ensuring we have optimum presence and gaining ‘share of voice’, working closely with our internal Digital Content Specialist, ensure our digital shelf presence is best in class to inspire our shoppers in aim to increase conversion, customer numbers and maintain brand loyalty.
With ample support from the team lead, you will focus on how Pernod Ricard UK brands are represented in the digital world. A passion for Digital and eCommerce, strong communication skills and proactivity will be key to the success of this role.
You will be a part of the wider Performance Marketing team connecting the dots between e-media and online channels for the wider business. Your role will be focused on delivering on customer growth strategy, building media plans and executing with the support of our external agencies.
Day-to-day management of display media plans and performance marketing budgets (Citrus & Criteo) across grocery.com accounts. Management of media agency to ensure execution of campaign/strategy alignment, optimisations, portfolio prioritisation and planning, forecasting, and invoice management.
Cross collaboration with commercial leads and brand marketers for bespoke online marketing opportunities. Support in delivering customer brand days and QBRs. Generate weekly/monthly performance reports with actionable insights reporting back to key stakeholders.
Utilise ‘Digital Shelf’ tools to measure ‘share of voice’, connect the dots from social media platforms/eCRM to retailer sites to drive sales. Assist in delivery of new and innovative online experiences working closely with Brand, eCommerce and Experiential teams. Collate data and insights from test and learns and build compelling best practice cases and other key findings.
Planning and production of eCommerce media content liaising with brand and e-Commerce teams coordinating content inputs, design and layout work, gathering approvals and digital production oversight.
Who you’ll be working with:
- Performance Marketing Team: Lead, Account Managers
- Wider teams: Social, Content Studio, Data, eCRM Brand Marketing, Commercial, Customer Marketing
- Key Martech & Media Agency Partners
Performance Marketing Executive employer: Pernod Ricard
At Pernod Ricard UK, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and collaboration. As a Performance Marketing Executive, you will benefit from extensive professional development opportunities, a supportive team environment, and the chance to make a tangible impact on our eCommerce strategies. Located in a vibrant setting, our commitment to innovation and excellence ensures that you will thrive while contributing to the success of our iconic brands.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pernod Ricard and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pernod Ricard are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pernod Ricard on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pernod Ricard. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pernod Ricard. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pernod Ricard:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pernod Ricard’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pernod Ricard
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pernod Ricard will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pernod Ricard, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
