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- Tasks: Drive brand visibility and growth in the vibrant On Trade sector.
- Company: Join Pernod Ricard, a global leader in the spirits industry with iconic brands.
- Benefits: Enjoy private medical insurance, 28 days holiday, and employee discounts.
- Why this job: Be part of a diverse team making a positive impact in the spirits market.
- Qualifications: Passion for brand growth and strong collaboration skills.
- Other info: Flexible working culture with a focus on wellbeing and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
In the UK, Pernod Ricard is made up of 3 businesses: Pernod Ricard UK, which markets, sells and distributes our products in the UK; Chivas Brothers, responsible for the production and management of our award-winning Scotch whisky portfolio; and Pernod Ricard Global Travel Retail, the global home of the group’s duty free, air travel and cruises business.
This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300+ passionate employees have been creating conviviality since 2001. The UK market is a well-developed, competitive environment with a number of large competitors selling to very well developed trade segments.
The On Trade consists of over 120,000 licensed premises supplied by a number of large national and many small regional wholesalers. Pernod Ricard UK manages the On Trade through 4 aligned business units - Field Sales, Prestige, Managed Retail and Route To Market.
You will have 3 main areas of responsibility:
- Maximise: availability, visibility and ROS to targeted On Trade customers for Pernod Ricard strategic brands within a designated post code territory.
- Work in Collaboration: with Brand Ambassadors, Customer Marketing and the wider Field Sales team to grow contract compliance, share of presence and ultimately volume with our key independent free trade customers.
Your main stakeholders will be the Field Sales Manager, Channel Manager, Regional CAE, Brand Managers, Customer Marketing Managers and Brand Ambassadors. Externally, you will interface with Route to Market wholesalers, customers and consumers.
This position could be right for you if you:
- Engage with local RTMs to facilitate growth and develop.
- Gain new listings across the portfolio to increase distribution and house pour status in major categories (vodka, gin, rum, champagne).
- Maximise visibility to increase brand awareness, through on-trade activation (brand takeovers and sponsorship).
- Collaborate with Brand Activation teams to organise staff education to ensure recommendation by driving bartender and consumer advocacy.
- Evaluate activity to determine effectiveness and measurement of objectives (SMART).
For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.
We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves.
Business Development Executive in Manchester employer: Pernod Ricard
Contact Detail:
Pernod Ricard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local bars where Pernod Ricard products are served. The more people you know, the better your chances of landing that Business Development Executive role.
✨Tip Number 2
Show off your passion for spirits! When you get the chance to chat with potential employers, share your knowledge about their brands and the industry. This will not only impress them but also show that you're genuinely interested in being part of the Pernod Ricard family.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to the role. Think about how you can maximise visibility and availability for Pernod Ricard's brands. We want to see your strategic thinking in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining us at Pernod Ricard and ready to contribute to our convivial culture.
We think you need these skills to ace Business Development Executive in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Executive role. Highlight relevant experience and skills that align with the job description, especially in areas like brand visibility and collaboration.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for the spirits industry and how you can contribute to Pernod Ricard's goals. Be sure to mention specific brands or initiatives that excite you.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you increase sales or improve visibility for a brand? Numbers speak volumes, so let us know how you made an impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining the Pernod Ricard family!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's impressive portfolio. Familiarise yourself with their top brands like Absolut and Jameson. Being able to discuss these brands and their market positioning will show your genuine interest and understanding of the company.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully maximised visibility or increased sales. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewer to see your impact.
✨Emphasise Collaboration
Pernod Ricard values teamwork, so be ready to discuss how you've worked with others in previous roles. Highlight any experiences where you collaborated with marketing teams or brand ambassadors to achieve common goals, as this aligns with the role's responsibilities.
✨Understand the On Trade Market
Brush up on the On Trade landscape in the UK. Knowing about the competitive environment and how Pernod Ricard fits into it will demonstrate your preparedness. Be ready to discuss strategies for engaging consumers and driving brand awareness in this vibrant channel.
