At a Glance
- Tasks: Lead global shopper marketing initiatives and collaborate on exciting campaigns.
- Company: Dynamic FMCG company committed to innovation and diversity.
- Benefits: Private medical insurance, 28 days holiday, employee discounts, and more.
- Other info: Join a culture that values diversity and inclusion.
- Why this job: Make a real impact in shopper marketing while working with diverse teams.
- Qualifications: Experience in shopper marketing and strong project management skills required.
The predicted salary is between 60000 - 75000 € per year.
Responsibilities:
- Lead the coordination and rollout of global shopper marketing initiatives, ensuring alignment with brand strategies and adaptation for key market requirements.
- Collaborate closely with Brand and Market Shopper Teams to develop and implement shopper campaigns across physical retail, e-commerce, and Global Travel Retail (GTR).
- Manage the full lifecycle of shopper toolkits—from briefing and creative development to stakeholder alignment, rollout, and performance tracking.
- Ensure consistent deployment of best practices across markets by actively contributing to the Global Shopper Marketing Expert Community.
- Monitor campaign performance and shopper data to support continuous optimization and ensure shopper relevance and effectiveness.
- Support the implementation of the Shopper Optimization Framework, applying established tools and methodologies across programs.
- Balance global consistency with local flexibility by coordinating with markets to adapt retail messaging, design, and toolkits.
- Drive collaboration with internal and external partners, including agencies, to ensure high-quality asset delivery and flawless execution.
Qualifications:
- Relevant experience in shopper marketing, trade marketing, or brand activation, ideally within FMCG or spirits.
- A track record of contributing to multi-market toolkit and asset rollouts across diverse retail environments.
- Strong project management skills, including experience coordinating creative development, timelines, approvals, and multiple stakeholders.
- A solid understanding of TTL/BTL marketing tactics and how to apply them through shopper-centric executions.
- Experience working within matrixed, international organisations, with the ability to collaborate across diverse markets and cultures.
- Strong communication, coordination, and stakeholder management skills.
- Proficiency in English (written and spoken); additional languages are a plus.
Benefits:
- Private medical insurance, critical illness cover, optional healthcare cash plan and dental insurance.
- 28 days’ annual holiday, employee pension, share incentive plan, family care, season ticket loans, free mortgage advice and payroll giving.
- Staff shop allowances and employee discounts at high street retailers.
Diversity and Inclusion:
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. We are committed to diversity and inclusion. In our teams, we proactively foster a diverse workforce and inclusive culture, creating an environment where we can truly be ourselves.
Senior Brand Manager Shopper Marketing in London employer: Pernod Ricard
As a Senior Brand Manager in Shopper Marketing, you will thrive in a dynamic and inclusive environment that champions creativity and collaboration. Our company offers comprehensive health benefits, generous holiday allowances, and unique perks like employee discounts and share incentive plans, all while fostering a culture of diversity and continuous professional growth. Join us to make a meaningful impact in the FMCG sector, where your contributions will be valued and celebrated across global markets.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager Shopper Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Brand Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Get social! Follow companies you're interested in on LinkedIn and engage with their posts. This not only shows your interest but also helps you stay updated on their latest news and job openings.
✨Tip Number 3
Prepare for interviews by researching the company’s recent shopper marketing campaigns. Be ready to discuss how your experience aligns with their strategies and how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Senior Brand Manager Shopper Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Brand Manager Shopper Marketing. Highlight your relevant experience in shopper marketing and any successful campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about shopper marketing and how you can contribute to our global initiatives. Keep it engaging and personal, so we get a sense of who you are.
Showcase Your Project Management Skills:Since this role involves managing multiple stakeholders and timelines, be sure to highlight your project management experience. Share specific examples of how you've coordinated creative development and ensured timely delivery in past roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Pernod Ricard
✨Know Your Shopper Marketing Inside Out
Make sure you brush up on the latest trends and best practices in shopper marketing. Understand how to balance global strategies with local adaptations, as this role requires a keen insight into both aspects.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've managed complex projects in the past. Highlight your experience coordinating creative development and working with multiple stakeholders to ensure timely delivery.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams and partners, think of examples that demonstrate your ability to collaborate effectively. Be prepared to share how you've navigated challenges in a matrixed organisation.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with how to monitor campaign performance and use shopper data for optimisation. Be ready to discuss how you've applied data insights to improve marketing effectiveness in previous roles.
