At a Glance
- Tasks: Lead global marketing strategy for premium gin brands and enhance brand equity.
- Company: Join Pernod Ricard, a leader in the global spirits industry with a vibrant culture.
- Benefits: Enjoy private medical insurance, 28 days holiday, and employee discounts on our brands.
- Other info: Embrace a culture of conviviality and flexibility in a supportive work environment.
- Why this job: Make an impact in a dynamic role while working with luxury brands and diverse teams.
- Qualifications: Experience in brand management, strategic planning, and fluency in Japanese is essential.
The predicted salary is between 60000 - 75000 € per year.
We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big. We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world's top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Role overview: As Senior Brand Manager – Brand Architecture & Activation, you will work closely with the Gin & Aperitif Brand Architecture & Activation Director to lead the global marketing strategy for the gin brand. You will be instrumental in enhancing brand equity, developing premium assets, and driving strategic initiatives across key markets.
Key responsibilities:
- Monitor brand performance and equity tracking, identifying actionable insights and opportunities.
- Foster collaboration with key markets to co-develop strategic brand plans aligned with local needs and global strategy.
- Contribute to the development and execution of brand fundamentals including positioning, identity, and education.
- Lead brand advocacy and education initiatives with the support of the advocacy manager in your team.
- Partner with expert teams (comms, shopper, digital) to develop strategic briefs.
- Contribute to monthly strategic alignment meetings, manage priorities, and oversee budget processes.
- Lead Integrated Business Planning (IBP) content and release in collaboration with market activation teams.
- Manage one direct report – the Advocacy and Education Manager reports into this role.
Key relationships:
- Local teams of the brand home and distillery.
- Market co-marketing teams in the brand country of origin.
- Major market companies.
Experience required:
- Operating at Brand Manager or Senior Brand Manager level.
- Proven track record in activation, strategic planning, performance tracking, and global brand management.
- Experience in both market and brand roles.
- International experience, especially alongside Japanese market experience with Japanese language.
- Background in luxury or prestige brands and/or spirits industry is a strong advantage.
- Management experience is advantageous.
- Strategic planning and implementation.
- Data analysis and interpretation.
- Consumer-centric mindset.
- Strong organisational and project management skills.
- Sensitivity to luxury brand cues and attention to detail.
- Entrepreneurial spirit and drive with strong problem-solving skills.
- Excellent communication, collaboration, and presentation skills.
Education:
- Bachelor's degree or higher.
Languages:
- Fluent in English, proficiency in Japanese is key.
Our mix of benefits:
- For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.
- Our lifestyle benefits include 28 days' annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!
- You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high-street retailers.
- We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It's our way of being, and something unique you feel and experience when working for Pernod Ricard. We're committed to conviviality, and with this, you'll be proud to belong to our Pernod Ricard family. You'll be empowered to perform, supported to succeed, and acknowledged for the value you bring.
We're committed to diversity and inclusion. People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as 'Créateurs de Convivialité'. We promote diversity and inclusion throughout our business and supply chain.
Responsible drinking: As 'Créateurs de convivialité', we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success.
Senior Brand Manager - Japanese Speaker in London employer: Pernod Ricard
Pernod Ricard is an exceptional employer, offering a vibrant work culture that prioritises conviviality, collaboration, and employee wellbeing. With a strong commitment to diversity and inclusion, employees benefit from a hybrid working model, comprehensive health benefits, generous holiday allowances, and unique perks such as discounts on premium brands. Located in Chiswick, London, our modern office fosters creativity and sustainability, making it an inspiring place for professional growth and meaningful contributions to the global spirits industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Japanese Speaker in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Pernod Ricard or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Pernod Ricard loves conviviality, so think about how you can showcase your personality and fit into their unique vibe during your conversations.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Senior Brand Manager role. Highlight your strategic planning skills and any international experience, especially if it relates to the Japanese market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Pernod Ricard family.
We think you need these skills to ace Senior Brand Manager - Japanese Speaker in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Brand Manager role. Highlight your experience in brand management, especially in the spirits industry or luxury brands, and don’t forget to mention your Japanese language skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand architecture and activation. Share specific examples of how you've driven brand strategies in the past and how you can bring that expertise to our team.
Showcase Your Data Skills:Since data analysis is key for this role, make sure to include any relevant experience you have with performance tracking and insights generation. We want to see how you’ve used data to inform your brand strategies and decisions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's brand portfolio. Familiarise yourself with their key products, especially in the gin and aperitif categories. Being able to discuss specific brands like Beefeater or Malfy will show your genuine interest and understanding of the company's market.
✨Showcase Your Strategic Mindset
Prepare examples from your past experience that highlight your strategic planning and activation skills. Think about how you've monitored brand performance or developed marketing strategies. Be ready to discuss how you can apply these skills to enhance brand equity at Pernod Ricard.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be prepared to talk about your experience in fostering collaboration. Share specific instances where you successfully partnered with different departments or markets to achieve a common goal, especially in a global context.
✨Brush Up on Your Japanese
As proficiency in Japanese is key for this role, make sure you're comfortable discussing your language skills. You might even want to prepare a few phrases or industry-specific terms in Japanese to demonstrate your capability and readiness to engage with the Japanese market.
