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- Tasks: Lead the brand strategy for Jameson Irish Whiskey and drive impactful marketing initiatives.
- Company: Join Pernod Ricard, a dynamic leader in the spirits industry with a vibrant culture.
- Benefits: Enjoy flexible working, competitive salary, and opportunities for personal growth.
- Other info: Be part of an inclusive culture that values diversity and encourages innovation.
- Why this job: Shape the future of a beloved brand and connect with consumers in meaningful ways.
- Qualifications: Proven brand strategy experience and a passion for creativity and commercial success.
The predicted salary is between 55000 - 65000 £ per year.
Location: Chiswick, London
Role type: Fixed term contract to December 31st 2026
Work pattern: 10 days a month in our office in Chiswick
Pernod Ricard UK is part of Pernod Ricard, number two in wines and spirits. We are a convivial, passionate, entrepreneurial and dynamic company with 320 employees based in the UK, responsible for the sales, marketing and distribution of Pernod Ricard’s leading premium spirits, wines and champagnes.
Jameson is on a roll — growing, culturally relevant and full of ambition. As the world’s #1 Irish Whiskey and one of the UK’s most loved spirits brands, we’re building for the long term, investing in creativity, football culture and connection, and we’re looking for a Senior Brand Manager to help shape the next chapter of the Jameson story.
This is a role with genuine influence. You’ll set strategic direction, guide activation that cuts through, and act as a true brand custodian — balancing creativity with commercial rigour and thinking beyond the next campaign to what builds lasting brand love.
About the team
Our Vision as a marketing department is to be the engine of our business, fundamentally setting and driving the strategy that will enable PRUK to achieve its goals. This vision is underpinned by a commitment to understanding our consumers and their moments of conviviality, to creativity and entrepreneurship, all with solid commercial foundations. As a member of the marketing department, you will work cross functionally to ensure our brands are present and play an active role in the moments that matter in consumers' lives. You will have a commitment to efficiency and ROI, to learning and improving and sharing best practice across the department to enable us to accelerate our performance.
You will have a clear view of the big initiatives that will accelerate growth for our business, from A&P investment, to NPD, to digital acceleration & experiential and you will focus on delivering these with impact so we can achieve our goal.
About your role
As Senior Brand Manager, you’ll lead the long-term strategic direction of Jameson in the UK, translating consumer insight and cultural opportunity into sharp brand choices and standout plans. Your key priority projects will include championing our serve strategy, using Jameson Ginger & Lime as a powerful recruitment pathway for new and younger drinkers, and landing our portfolio strategy with impact and efficiency — accelerating the role of Jameson Black Barrel and Jameson Triple Triple and firmly embedding them in consumers’ repertoires.
You’ll also be a passionate brand champion, setting the bar for how Jameson shows up in market and inspiring those around you to raise their game.
Key Responsibilities
- Define and deliver Jameson’s long-term brand strategy, aligned to global direction but rooted firmly in UK culture
- Lead the annual brand planning process, grounded in insight, market dynamics and competitive understanding
- Develop and deliver best-in-class communication and activation plans — from ATL to digital, experiential and partnerships
- Own agency relationships, briefing brilliantly and ensuring work lands with impact
- Collaborate closely with Global Marketing to select, adapt and execute initiatives that genuinely move the needle
- Track brand health and performance month-by-month, identifying risks and opportunities and taking confident, considered action
- Work hand-in-hand with Commercial and Customer Marketing teams to ensure brand plans translate into commercial success
- Commission and interpret category analysis and consumer research to deepen understanding and unlock growth opportunities
- Spot white-space opportunities — new ideas, new channels, new ways to connect — and turn them into action
- Act as a true custodian of the Jameson brand, setting the standard for consistency, quality and creative stretch across every touchpoint
- Lead the day-to-day running of the brand with confidence, clarity and pace, ensuring priorities are clear and delivery is strong
- Line-manage and develop an Assistant Brand Manager, providing direction, coaching and support to enable standout performance
Who you’ll work with
Internally, you’ll be part of our close-knit Jameson UK Brand Team and work cross-functionally with Global Brand Team, Digital/Social & in-house Creative Studio, Customer Marketing & Commercial Teams, Finance, Ops, Category and Supply Chain. Externally, you’ll link up with Creative and Media agencies, Experiential & sampling partners, influencers, talent and brand collaborators.
What we’re looking for:
You’re a strategic thinker who knows how to turn vision into action — and action into results. You’ll bring:
- Strong brand strategy experience, with proven impact at Senior Brand Manager level (or ready to step into it)
- A consumer-first mindset, grounded in insight and cultural understanding
- Confidence working cross-functionally and influencing senior stakeholders
- Experience managing agencies and complex projects end-to-end
- A balance of creativity and commercial thinking — you care about the idea and the impact
- A growth mindset: curious, bold, open to learning and unafraid to challenge the status quo
Most importantly, you’ll bring energy, ownership and belief in the power of brands to create real connection.
At Pernod Ricard, we want to build an inclusive organisational culture, where everyone feels welcome. We are ‘créateurs de convivialité’, and conviviality can only thrive when we embrace our differences. For us, inclusion is all about respect, ethics and mutual trust, living a culture that encourages openness, cooperation, transparent communications and ensures a work environment that is fun, contemporary, relevant, and responsible. A culture where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working, please let us know in your application.
Senior Brand Manager - Jameson Irish Whiskey in London employer: Pernod Ricard
Contact Detail:
Pernod Ricard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Jameson Irish Whiskey in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion! When you land that interview, make sure to express your enthusiasm for the brand and the role. Share your ideas on how you can contribute to Jameson’s growth and connect it back to your personal experiences.
✨Tip Number 3
Prepare for the unexpected! Be ready for situational questions that test your strategic thinking and creativity. Think about past experiences where you’ve had to pivot or innovate, and be ready to share those stories.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you note to express your appreciation for the opportunity. It’s a great way to keep your name fresh in their minds and show your professionalism.
We think you need these skills to ace Senior Brand Manager - Jameson Irish Whiskey in London
Some tips for your application 🫡
Know Your Brand: Before you start writing, get to know Jameson inside out. Understand its values, history, and what makes it tick. This will help you tailor your application to show how you can contribute to the brand's story.
Showcase Your Strategy Skills: As a Senior Brand Manager, you'll need to demonstrate your strategic thinking. Use your application to highlight past experiences where you've successfully developed and executed brand strategies that made an impact.
Be Creative and Commercial: Balance your creativity with commercial awareness in your application. Share examples of how you've combined innovative ideas with solid business results, showing that you can think outside the box while keeping an eye on the bottom line.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context and ensures you don’t miss any important updates about the role.
How to prepare for a job interview at Pernod Ricard
✨Know Your Brand Inside Out
Before the interview, dive deep into Jameson Irish Whiskey's history, values, and current market position. Understand its unique selling points and recent campaigns. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed and executed brand strategies in the past. Be ready to discuss how you can translate consumer insights into actionable plans that resonate with the target audience, especially younger drinkers.
✨Be Ready to Discuss Collaboration
This role involves working cross-functionally, so think of instances where you've effectively collaborated with different teams or stakeholders. Highlight your experience managing agencies and how you ensure that everyone is aligned towards common goals.
✨Emphasise Your Growth Mindset
Pernod Ricard values curiosity and a willingness to learn. Share examples of how you've embraced challenges and adapted to change in your previous roles. Show them that you're not just about maintaining the status quo but are eager to innovate and drive brand love.