At a Glance
- Tasks: Lead global marketing strategy for premium gin brands and enhance brand equity.
- Company: Join Pernod Ricard, a leader in the global spirits industry with a vibrant culture.
- Benefits: Enjoy private medical insurance, 28 days holiday, and employee discounts.
- Other info: Embrace a culture of conviviality and diversity at Pernod Ricard.
- Why this job: Make an impact in a dynamic environment while working with luxury brands.
- Qualifications: 5+ years in brand marketing, fluent in English and Japanese.
The predicted salary is between 60000 - 75000 € per year.
Department: Marketing
Manager: Brand Architecture & Activation Director
Location: Chiswick, London
We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big. We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Role overview
As Senior Brand Manager - Brand Architecture & Activation, you will work closely with the Gin & Aperitif Brand Architecture & Activation Director to lead the global marketing strategy for the gin brand. You will be instrumental in enhancing brand equity, developing premium assets, and driving strategic initiatives across key markets.
Key responsibilities
- Monitor brand performance and equity tracking, identifying actionable insights and opportunities.
- Foster collaboration with key markets to co-develop strategic brand plans aligned with local needs and global strategy.
- Contribute to the development and execution of brand fundamentals including positioning, identity, and education.
- Lead brand advocacy and education initiatives with the support of the advocacy manager in your team.
- Partner with expert teams (comms, shopper, digital) to develop strategic briefs.
- Contribute to monthly strategic alignment meetings, manage priorities, and oversee budget processes.
- Lead Integrated Business Planning (IBP) content and release in collaboration with market activation teams.
- Managing one direct report, the Advocacy and Education Manager reports into this role.
Key relationships
- Local teams of the brand home and distillery
- Market co-marketing teams in the brand country of origin
- Major market companies
- External agencies
Experience required
- 5+ years in brand marketing with a proven track record in activation, strategic planning, performance tracking, and global brand management.
- Experience in both market and brand roles.
- International experience, especially alongside Japanese market experience with Japanese language.
- Background in luxury or prestige brands and/or spirits industry is a strong advantage.
- Management experience is advantageous.
Key competencies
- Strategic planning and implementation
- Data analysis and interpretation
- Consumer-centric mindset
- Strong organisational and project management skills
- Sensitivity to luxury brand cues and attention to detail
- Entrepreneurial spirit and drive with strong problem-solving skills
- Excellent communication, collaboration, and presentation skills
Education: Bachelor’s degree or higher
Languages: Fluent in English, proficiency in Japanese is key
Our mix of benefits
For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.
We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring. We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility.
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
Senior Brand Manager - Brand Architecture and Activation (Japanese Speaker) in London employer: Pernod Ricard
Pernod Ricard is an exceptional employer, offering a vibrant work culture that champions conviviality and collaboration in our state-of-the-art Chiswick office. With a strong commitment to employee wellbeing, we provide comprehensive benefits including private medical insurance, generous holiday allowances, and opportunities for personal and professional growth, all while fostering a diverse and inclusive environment where every voice is valued.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Brand Architecture and Activation (Japanese Speaker) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Pernod Ricard or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Pernod Ricard loves conviviality, so think about how you can showcase your personality and fit into their team dynamic during your chat.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Brand Manager. Highlight your strategic planning skills and any relevant international experience, especially with the Japanese market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Pernod Ricard family.
We think you need these skills to ace Senior Brand Manager - Brand Architecture and Activation (Japanese Speaker) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Brand Manager role. Highlight your experience in brand marketing, especially any work related to activation and strategic planning. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you’ve driven brand performance and equity in previous roles. This will help us see the impact you've made.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background in luxury brands or the spirits industry makes you a perfect fit. We love a good story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's brand portfolio. Familiarise yourself with their key brands, especially in the gin and aperitif categories. Being able to discuss specific brands and their market strategies will show your genuine interest and understanding of the company.
✨Showcase Your Strategic Mindset
Prepare examples from your past experience that highlight your strategic planning and implementation skills. Think about how you've tracked brand performance or developed marketing strategies in previous roles, especially if they relate to luxury or spirits brands.
✨Emphasise Collaboration Skills
Pernod Ricard values collaboration across teams. Be ready to share instances where you successfully worked with cross-functional teams or co-developed strategic plans. Highlight your ability to communicate effectively and foster relationships with various stakeholders.
✨Brush Up on Japanese Market Insights
Since proficiency in Japanese and experience in the Japanese market are key for this role, prepare to discuss any relevant experiences you have. This could include market trends, consumer behaviour, or successful campaigns you've executed in Japan. Showing your cultural awareness will set you apart.
