Senior Brand Manager - Brand Architecture & Activation Gins in London

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

Here in the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

The Senior Brand Manager is a key contributor to the strategic development, management and activation of a brand portfolio with the objective to constantly enhance the brand’s value proposition and grow the business.

Key Responsibilities

• Brand strategy: Contribute to the development of the brand(s) strategy in keeping with the Group’s global framework (Growth equation, Key battlegrounds, Category planning).
• Bringing to life the brand positioning
• Drawing on key consumer insights
• Identifying growth opportunities, including NPD and Last Three feet conversion initiatives
• Product development: Lead NPD, Ltd Editions and Special Packs
• Portfolio Management: Lead/support the enhancement/rationalization of the range: restages, formats, secondary packaging, design to sustainable value projects), brand representation in S&OP
• Brand Activation: Lead the development of product and campaign-led activation platforms, guidelines and tools (POSM), with the expert support of On-premise and Shopper Marketing CoEs
• Brand World: develop/enhance brand visual identity guidelines and ensure compliance across all touchpoints

Stakeholder Engagement

Reports to Head of Brand Architecture and Activation Gins. Stakeholders include Gins & Aperitifs LT, Brand Comms, Content and Earned Media, Shopper Marketing, Consumer Insights, PR & Event and Trade & Advocacy CoE, Global Innovation, external agencies and market entities.

Your Blend of Talent

• Brand Strategy Development
• Consumer Insights
• Visual Branding
• Project and Agency Management
• Packaging Development
• Commercial Acumen & Budget Management
• Strategic Thinking
• Creativity and Storytelling
• Cross Function team and stakeholder management

Benefits

For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

Commitment to Care

We are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility.

Diversity & Inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol. In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.