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- Tasks: Lead retail media campaigns and adapt global brand content for travel retail.
- Company: Join Pernod Ricard, a top player in the global spirits industry.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Diverse team culture with a passion for travel and innovation.
- Why this job: Make a real impact on global brands in an exciting travel retail environment.
- Qualifications: Experience in marketing, strong project management, and content adaptation skills.
The predicted salary is between 45000 - 55000 £ per year.
We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big. We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Here in the UK, Pernod Ricard is made up of 3 businesses:
- Pernod Ricard UK, which markets, sells and distributes our products in the UK market
- Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
- Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind.
Your new team: This position sits in our Global Travel Retail business. Global Travel Retail is one of the Group’s largest markets, bringing Pernod Ricard brands to life in the exciting and innovative Travel Retail channel which includes duty-free, cruise ships & border shops around the globe. Our working culture celebrates inclusion and diversity. Our team is united by our shared passion for travel and our shared belief in its transformative power.
About your role: The Marketing Activation Manager – Retail Media and Content is a key member of the Trade & Customer Marketing team, acting as the specialist for adapting and deploying global brand content across retail media, e-commerce and fit for purpose content across the traveller shopper journey.
Core Areas of Ownership:
- Retail Media: Support the Media and Omnichannel teams in the delivery of global retailer paid media packages, ensuring asset adaptation, localisation, legal approvals and consistency of messaging in line with global brand objectives and regional priorities.
- Retail Content Adaptation & Asset Readiness: Translate central brand content into travel retail specific assets across all touchpoints including in-store, e-commerce, print and retail media environments.
- E-commerce Content & Visibility: Support strong e-commerce execution by ensuring content is optimised for customer platforms and visibility requirements.
Key responsibilities include acting as the central point of coordination for retail content adaptation across customers, managing the production and delivery of assets for retail media, e-commerce visibility and in-store execution, and supporting post-campaign reviews.
Who we’re looking for: You may be a strong fit if you have experience in customer marketing, trade marketing, retail activation or digital content deployment, strong content adaptation experience, strong stakeholder management and project management skills, high attention to detail, and a collaborative, proactive mindset suited to a fast-paced, international environment.
Why this role matters: This role plays an important part in improving the quality, consistency and effectiveness of brand execution across Global Travel Retail.
Marketing Activation Manager - Content and Media in London employer: Pernod Ricard
Contact Detail:
Pernod Ricard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Activation Manager - Content and Media in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand Pernod Ricard's brands and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they're about.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Marketing Activation Manager role. Highlight your relevant experience in customer marketing and content adaptation, and don’t forget to show your passion for the spirits industry.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Pernod Ricard team. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing Activation Manager - Content and Media in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Activation Manager role. Highlight your experience in customer marketing and content adaptation, showing us how you can bring value to our team.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that align with the responsibilities of the role, like managing retail media campaigns or coordinating content adaptations.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured documents that are easy to read. Make sure to proofread for any typos or errors before hitting send!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at Pernod Ricard.
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's portfolio. Familiarise yourself with their key brands like Absolut and Jameson. Understanding their unique selling points and recent campaigns will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Content Skills
Be ready to discuss specific examples of how you've adapted content for different retail environments. Prepare to share insights on how you ensured compliance with brand guidelines while optimising for visibility. This will demonstrate your expertise in content adaptation and retail activation.
✨Highlight Collaboration Experience
Since this role involves working closely with various teams, be prepared to talk about your experience in stakeholder management. Share stories that illustrate your ability to coordinate with different departments and manage multiple projects simultaneously, showcasing your collaborative mindset.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's approach to retail media and e-commerce. Inquire about their strategies for enhancing brand presence across digital platforms. This not only shows your enthusiasm but also your strategic thinking regarding the role.