At a Glance
- Tasks: Lead global marketing strategies for iconic beverage brands and enhance brand experiences.
- Company: A leading beverage company known for its innovative approach.
- Benefits: Competitive salary, career advancement opportunities, and a dynamic work environment.
- Why this job: Shape the future of on-trade marketing and make a real impact in the industry.
- Qualifications: 12+ years of marketing experience with expertise in consumer insights and trade advocacy.
- Other info: Collaborative role with cross-functional teams and a focus on bartender culture.
The predicted salary is between 43200 - 72000 £ per year.
A leading beverage company is searching for a Senior Marketing Manager On-Trade to drive global on-premise strategies for iconic brands. This role requires over 12 years of marketing experience and expertise in consumer insights and bartender culture. The manager will shape the strategic vision for trade advocacy programs while collaborating cross-functionally. The ideal candidate will possess strong commercial acumen and a proven track record in executing complex programs globally, enhancing brand experiences.
Global On-Premise Marketing Lead in London employer: Pernod Ricard
Contact Detail:
Pernod Ricard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global On-Premise Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend events related to on-trade marketing. We can’t stress enough how valuable personal connections can be in landing that dream role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or presentation that highlights your past successes in driving global marketing strategies. This will help us stand out during interviews and demonstrate our commercial acumen.
✨Tip Number 3
Prepare for the interview by researching the company’s brands and their on-premise strategies. We should be ready to discuss how our experience aligns with their vision and how we can enhance brand experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we often have exclusive opportunities listed there that you won’t find anywhere else.
We think you need these skills to ace Global On-Premise Marketing Lead in London
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 12+ years of marketing experience in your application. We want to see how you've tackled challenges and driven strategies in the past, especially in the on-trade sector.
Know Your Audience: Demonstrate your understanding of consumer insights and bartender culture. We’re looking for someone who can connect with our audience, so share examples of how you've engaged with similar demographics in your previous roles.
Be Strategic: When discussing your past projects, focus on your strategic vision and how it shaped trade advocacy programs. We love seeing candidates who can think big and execute complex programmes globally.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands Inside Out
Before the interview, dive deep into the company's iconic brands. Understand their history, target audience, and current market positioning. This will not only show your passion but also help you discuss how you can enhance brand experiences effectively.
✨Showcase Your Marketing Expertise
With over 12 years of experience, be ready to share specific examples of your past successes in marketing. Highlight your expertise in consumer insights and bartender culture, and how these have shaped your strategies in previous roles.
✨Prepare for Cross-Functional Collaboration Questions
Since this role involves working across various teams, think of instances where you've successfully collaborated with different departments. Be prepared to discuss how you navigated challenges and achieved common goals.
✨Demonstrate Commercial Acumen
Brush up on your understanding of commercial strategies and metrics. Be ready to discuss how you've executed complex programmes globally and the impact they had on the business. This will show that you not only understand marketing but also its commercial implications.