At a Glance
- Tasks: Be the face of our iconic brands, engaging audiences through events and digital content.
- Company: Join Chivas Brothers, a leader in Scotch whisky with a commitment to sustainability.
- Benefits: Enjoy 28 days holiday, private medical insurance, and discounts on our brands.
- Other info: Flexible working options and a supportive culture focused on wellbeing.
- Why this job: Make an impact globally while sharing your passion for whisky and brand storytelling.
- Qualifications: Experience as a Brand Ambassador and strong communication skills are essential.
The predicted salary is between 50000 - 70000 € per year.
Your manager: Head of Brand Education & Advocacy
Team: Trade Marketing, Specialty Whiskies
Location: Speyside, Scotland
Your new team
This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.
Your mission
The Global Ambassador is the face of the brand who will live and breathe the brand, acting as a champion for the brand globally and propelling value growth for our portfolio. This will be achieved by marketing Pernod Ricard’s Gold BU portfolio to the highest standards to win the hearts and minds of consumers & customers all over the world, unlocking opportunities within the category. Build brands through advocacy, experiential programs, and digital amplification.
This role will focus on The Glenlivet and Abelour plus other single malts like Scapa, Longmorn and Dalmunach and our Irish Single Pot still brands Redbreast & Spot Whiskies.
As the face of these brands, you will embody the brands among external audience during various types of events and develop your own external network of influence among bartenders, recruit new brand advocates, customers, clients, or industry specialists.
Embody the brands in event and in content and build strong Brand led digital and social media profile to engage with external audience.
Develop and deliver best in class training, animate events, contribute to the advocacy strategy development and PR.
Support brand strategy and market companies by actively engaging with diverse audience e.g clients and customers; trade partners, Press.
Transmit passion, knowledge and discovery in the style of the during classes and events.
Help to create exciting activation and content. You are Digital savvy and able to adapt to your audiences to deliver engaging content.
Driving Brand Education & Mentoring
Inspire and educate: the International Brand Ambassador on the brand will have a robust understanding of qualities/characteristic/heritage, equip them to conduct tastings / education for target groups of consumers / influencers.
Brand Ambassador Community Management
Animation of the community on monthly basis. Create a strong sense of purpose and community behind the brand.
Propose, preset and trial of new brand initiatives, best practices sharing, brands & category updates etc.
Your blend of talent
This position could be right for you if you have:
- Previous experience as a Brand Ambassador
- Strong interpersonal skills and capability to engage with wide audience
- Storytelling and communications skills
- Strong knowledge of cocktails, wines and spirits
- Delivery of whiskey experiences or tastings is a bonus
- Developed and deliver different events typology according to needs i.e. training, clients or press tasting
Who you’ll be working with
Internally: Global and Market Brand Team, Market Brand Ambassadors, Creative Content Manager, PR & Event CoE, Trade & Advocacy CoE
Externally: On trade customers, clients, press & external partners
Our mix of benefits
For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
Global Brand Ambassador in London employer: Pernod Ricard
At Chivas Brothers, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and collaboration in the heart of Speyside, Scotland. Our commitment to employee growth is evident through comprehensive training programmes and opportunities to engage with global audiences, all while enjoying a generous benefits package that includes private medical insurance, 28 days of annual leave, and unique lifestyle perks. Join us in our mission to uphold the heritage of Scotch and inspire new generations of whisky enthusiasts, all within a supportive and flexible environment.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Ambassador in London
✨Tip Number 1
Network like a pro! Attend industry events, tastings, and workshops to meet people in the trade. The more connections you make, the better your chances of landing that Global Brand Ambassador role.
✨Tip Number 2
Show off your passion for the brand! Create engaging content on social media that reflects your love for whisky and the brands you're interested in. This will help you stand out and demonstrate your commitment to the role.
✨Tip Number 3
Practice your storytelling skills! As a Brand Ambassador, you'll need to captivate audiences with your knowledge and enthusiasm. Share your experiences and insights about the brands in a way that resonates with others.
✨Tip Number 4
Apply through our website! We want to see your application, but we also want to get to know you better. Use the opportunity to showcase your personality and how you embody the brand values.
We think you need these skills to ace Global Brand Ambassador in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for the brand shine through! We want to see how much you love Scotch and the stories behind it. Share your experiences and what makes you excited about being a Global Brand Ambassador.
Tailor Your CV:Make sure your CV is tailored to the role. Highlight your previous experience as a Brand Ambassador and any relevant skills that match the job description. We’re looking for strong interpersonal skills and storytelling abilities, so don’t hold back!
Engage with Us:In your cover letter, engage with us directly. Talk about how you can contribute to our mission of propelling value growth and building brand advocacy. Show us you understand our brands and how you can help them reach new audiences.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Chivas Brothers.
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands Inside Out
Before the interview, dive deep into the heritage and characteristics of The Glenlivet, Abelour, and other brands in the portfolio. Be ready to share your personal experiences with these whiskies and how you can embody their essence as a Global Brand Ambassador.
✨Showcase Your Storytelling Skills
As a Brand Ambassador, storytelling is key. Prepare to discuss how you would engage different audiences through compelling narratives about the brands. Think of examples where you've successfully captivated an audience, whether at tastings or events.
✨Demonstrate Your Digital Savvy
Since the role involves building a strong digital presence, come prepared with ideas on how to amplify brand engagement online. Share your experience with social media strategies or content creation that could resonate with consumers and industry professionals alike.
✨Engage with Passion and Knowledge
During the interview, let your passion for whisky shine through. Be ready to discuss your knowledge of cocktails, wines, and spirits, and how you can inspire others through education and tastings. Show them you’re not just a candidate, but a true advocate for the brand.
