Brand Manager - Architecture & Activation in London

Your Manager: Head of Architecture & Innovation

Team: Architecture & Innovation

Location: Chiswick, London

We operate a hybrid working approach, which allows you to manage your time between home and office.

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

The Brand Manager, Architecture & Activation will drive the strategic development and execution of brand architecture and activation initiatives to enhance brand equity and market presence.

• Lead Packaging Restage for Royal Salute – Core & High-End Collection (HEC)

• Support the artwork finalization, proofing and roll-out for key Core Range Permanent SKUs as part of the new S&R giftbox and new Royal Menagerie deployment.
• Coordinate the development of the new Royal Salute Core Packaging Guidelines based on the new giftbox artwork.
• Manage timelines, budgets, and stakeholder communication to deliver projects on time and within scope.

• Support the artwork development, proofing and roll-out for key High End Collection (HEC) SKUs as part of the new S&R giftbox.
• Coordinate the development of the new Royal Salute HEC packaging guidelines based on the new giftbox artwork.
• Manage timelines, budgets, and stakeholder communication to deliver projects on time and within scope.

• Lead the development and delivery of the refreshed global brand toolkit for the HEC, including primary/secondary assets, hygiene content, activation materials, PR/digital assets, L3F frameworks, and more.
• Partner with creative agencies, internal teams, and procurement to brief, review, and deliver high-quality, brand-enhancing assets.
• Manage production of digital and physical assets, ensuring timely delivery, cost-effectiveness, market relevance, and compliance with A&P ratio guidelines.
• Safeguard brand consistency across all touchpoints, ensuring all materials embody Royal Salute’s renewed brand world.

• Create and deliver the full global brand toolkit for the new Polo Edition.
• Partner with agencies and internal stakeholders to brief, shape, and develop a new Polo thematic campaign.
• Oversee production of all assets, ensuring quality, efficiency, alignment with market needs, and adherence to A&P ratio guidelines.
• Guarantee full consistency with Royal Salute’s brand world across all channels and markets.

• Support artwork development, proofing, and rollout for the Single Cask Programme.
• Manage timelines, budgets, and stakeholder communication to ensure seamless project execution.
• Collaborate closely with internal teams, markets, and external partners to deliver a premium, coherent, and timely programme.

Internally, you’ll work with Marketing Manager, Shopper Marketing, Consumer Insights, Commercial teams, and cross-functional colleagues in NPD and packaging. Externally, your contacts will include creative agencies, production partners, and brand ambassadors involved in campaign delivery and brand education.

This position could be right for you if you have:

• Experience in brand management, marketing execution, or product development within a consumer goods or lifestyle brand environment.
• Strong project management and communication skills, with the ability to work cross-functionally and manage multiple priorities.
• A passion for brand storytelling, consumer engagement, and delivering high-quality brand experiences.

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves.

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success.