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- Tasks: Drive growth of RTD portfolio across EMEA & LATAM with innovative strategies.
- Company: Join a prestigious wine & spirits company with a vibrant team culture.
- Benefits: Enjoy private medical insurance, 28 days holiday, and employee discounts.
- Other info: Flexible working options and a focus on wellbeing and mental fitness.
- Why this job: Be part of a fast-growing industry and make a real impact on global strategy.
- Qualifications: 10 years in commercial leadership, strong negotiation skills, and multi-market experience.
The predicted salary is between 80000 - 100000 £ per year.
Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a Head of RTD Business Acceleration EMEA & LATAM. You will be based in our London Offices in Chiswick. The Ready To Drink (RTD) category is growing exponentially with +11% CAGR expected in the next 5 years. Higher quality product propositions have improved the category image and accelerated growth of RTDs serving an unmet consumer need for convenient drinks. To deliver the ambition, a Global RTD & Convenience Business Unit (GBU) was created in 2021. The scope of the RTD GBU is to build successful franchises of our international brands. The purpose of the role is to drive the growth of the RTD portfolio throughout the EMEA & LATAM region through a strong collaboration with local Market Companies (MarketCos).
YOUR KEY MISSIONS:
- GROW RTD SALES IN MATURE COUNTRIES
- Ensure proper commercial strategy execution in mature markets with an established Route-to-Market (e.g. Germany, South Africa)
- Proactively adjust plans depending on results and market evolution to maximize sustainable growth of the RTD business
- Ensure momentum on existing SKUs
- Compute Business Case for New Product Development, working together with RTD BU Finance team and MarketCo local teams
- Recommend and monitor portfolio allocation in Tier‑2 markets (e.g. BeNeLux, Spain, etc.)
- Recommend and monitor SKUs allocation by Route-to-Market channel in all markets.
- ENSURE STRONG ENGAGEMENT OF LOCAL MARKETCO TEAMS
- Engage with the entire MarketCo Sales organization (from Sales Executives to Commercial Director) to ensure high level sponsorship and execution pace
- Speed‑up decision making / problem solving for MarketCos through strong collaboration with RTD BU teams (e.g. operations, marketing, etc.) and MarketCo
- Be the first point of contact of MarketCos for commercial related matter
- Support the implementation of new capabilities needed to deliver the ambition.
- BE THE VOICE OF THE TRADE
- Provide continuous feedback to RTD BU on local needs and opportunities identification (e.g. successful new launches from competition, insights on liquid or packaging evolution, etc.)
- Continuously engage with retailers and consumers to ensure continuous feedback loop.
- MONITOR GLOBAL PERFORMANCE OF EMEA & LATAM MARKETS
- Closely monitor global commercial performance (Volume Rate of Sales, Value Market Share, Distribution, etc.)
- Lead Monthly Commercial Performance Reviews with MarketCos
- Business travels to be expected: 50% of the time should be spent in market.
RESPONSIBILITIES AND QUALIFICATIONS
If you recognize yourself in the description below, don’t wait to apply!
- 10‑years’ experience in commercial leadership roles (channel management, account management, field execution) in the Beer, Soft Drinks or Energy Drinks industry
- Multi‑market experience is a plus
- Strong influential skills and ability to engage with a wide range of senior stakeholders
- Ability to understand business end‑to‑end (Marketing, Ops, Finance, Legal) and work with dedicated teams to grow business
- Curiosity and creativity to turn challenges into business opportunity, identifying creative solutions and engaging teams on it
- Ability to work in a multi‑cultural environment
- Strong negotiation skills with both internal and external stakeholders
- Proactivity in identifying market trends and quickly react
- You are fluent in English
BENEFITS
For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee‑run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
EEO STATEMENTS
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or accommodations or support to complete our application process, please let us know.
Head of RTD - Business Acceleration EMEA & LATAM employer: Pernod Ricard
Contact Detail:
Pernod Ricard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of RTD - Business Acceleration EMEA & LATAM
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products, especially in the RTD space, and think about how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive growth in the RTD category. Highlight your past successes and how they relate to the role. A confident and clear presentation can make all the difference in landing that job.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to the exciting growth in the EMEA & LATAM markets.
We think you need these skills to ace Head of RTD - Business Acceleration EMEA & LATAM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Head of RTD role. Highlight your commercial leadership experience and any multi-market exposure you've had. We want to see how you can drive growth in the RTD category!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the RTD sector and how your background aligns with our goals. Be sure to mention your ability to engage with diverse teams and stakeholders.
Showcase Your Achievements: Quantify your successes! Whether it's sales growth percentages or successful product launches, we love numbers that tell a story. This will help us see the impact you've made in previous roles and how you can do the same for us.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Pernod Ricard
✨Know Your RTD Market
Before the interview, dive deep into the Ready To Drink (RTD) category. Understand the current trends, key players, and growth projections in EMEA & LATAM. This knowledge will not only impress your interviewers but also help you articulate how you can drive sales in mature markets.
✨Engage with Local Insights
Be prepared to discuss how you would engage with local MarketCo teams. Think about specific strategies for fostering collaboration and speeding up decision-making processes. Showing that you can be the voice of the trade will demonstrate your understanding of the role's responsibilities.
✨Showcase Your Leadership Experience
Highlight your 10+ years of experience in commercial leadership roles. Be ready to share examples of how you've successfully managed channel and account strategies in the beverage industry. Use metrics to back up your achievements, as numbers speak volumes in this field.
✨Demonstrate Proactivity and Creativity
Prepare to discuss how you've identified market trends and turned challenges into opportunities in the past. Share specific examples where your curiosity and creativity led to successful outcomes. This will show that you have the proactive mindset needed for this fast-paced role.