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- Tasks: Lead brand strategy and innovation for a premium spirits portfolio.
- Company: Join Pernod Ricard, a global leader in the spirits industry with iconic brands.
- Benefits: Enjoy private medical insurance, 28 days holiday, and employee discounts.
- Other info: Embrace a diverse and inclusive culture focused on wellbeing and collaboration.
- Why this job: Shape the future of luxury spirits while promoting sustainability and creativity.
- Qualifications: 15+ years in marketing with strong leadership and analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
We are Pernod Ricard, a leading company in the global spirits industry. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.
The Head of Brand Architecture & Innovation will report to the Brand Architecture & Activation Director, Specialty Whisk(e)y. This position is accountable for overseeing the entire portfolio management, range development and innovation pipeline across the Scotch Single Malt brands and Irish Speciality brands, ensuring alignment with the portfolio vision, consumers, and market needs.
In addition to the existing responsibilities, the role will encompass the following:
- Leadership: Plan and craft the long-term portfolio strategy and lead the development of a 36-month pipeline in partnership with key functions. Take a lead role in critical range architecture value strategy projects. Foster collaboration with various teams to define consumer-centric pipelines, brand assets and opportunities.
- Team Management: Manage, develop, coach, and recruit direct reports. Ensure strict adherence to project goals, timelines, and budgets. Lead the team to ensure flawless launch execution.
- Brand Management: Assume ownership and accountability for the overall portfolio strategy. Challenge the team to deepen consumer insights and transform them into actionable strategies.
- Sustainability and Responsible Innovation: Promote sustainability in product development and ensure compliance with environmental and social responsibility goals.
Could be right for you if you have:
- University educated (Master’s in business/Marketing preferred)
- 15+ years marketing experience
- Track record of cross-functional team leadership
- Ability to manage a complex product portfolio
- Strong analytical skills
- Experience working with finance team (P&Ls, long range sales forecast & inventory planning)
- International experience, working in a market or region
- Interest for innovation and new technologies
Our mix of benefits includes private medical insurance, critical illness cover, 28 days’ annual holiday, employee pension, share incentive plan, and more. We promote diversity and inclusion throughout our business and supply chain.
Head of Brand Architecture and Innovation employer: Pernod Ricard
Contact Detail:
Pernod Ricard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Architecture and Innovation
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Pernod Ricard. Attend events, join relevant groups on LinkedIn, and don’t be shy about asking for informational interviews. You never know who might help you land that dream job!
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from Pernod Ricard, make sure to express your enthusiasm for their products and values. Share your ideas on how you can contribute to their innovative spirit and sustainability goals.
✨Tip Number 3
Prepare for interviews by diving deep into their portfolio. Familiarise yourself with their brands and recent innovations. Be ready to discuss how your experience aligns with their vision for the Speciality Whisky portfolio and how you can drive market success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Pernod Ricard. Keep an eye on our careers page for updates and new opportunities!
We think you need these skills to ace Head of Brand Architecture and Innovation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Head of Brand Architecture and Innovation role. Highlight your marketing experience, leadership skills, and any relevant projects that showcase your ability to manage a complex product portfolio.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the spirits industry and how your background makes you the perfect fit for our team. Don’t forget to mention your interest in innovation and sustainability!
Showcase Your Achievements: When detailing your work history, focus on quantifiable achievements. Did you lead a successful product launch? Increase market share? Use numbers to back up your claims and demonstrate your impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's brand portfolio. Familiarise yourself with their top brands like Absolut and Jameson, and understand their unique selling points. This knowledge will help you demonstrate your passion for the industry and show that you're genuinely interested in the role.
✨Showcase Your Leadership Skills
As a Head of Brand Architecture & Innovation, you'll need to lead cross-functional teams. Prepare examples from your past experiences where you've successfully managed teams or projects. Highlight how you foster collaboration and drive results, as this will resonate well with the interviewers.
✨Emphasise Consumer Insights
Pernod Ricard values consumer-centric strategies. Be ready to discuss how you've translated consumer insights into successful marketing initiatives or product developments. Use specific examples to illustrate your analytical skills and ability to connect with target audiences.
✨Discuss Sustainability Initiatives
With a focus on sustainability, it's crucial to express your understanding of responsible innovation. Share any relevant experiences where you've promoted sustainable practices in product development or marketing. This will align with Pernod Ricard's commitment to environmental and social responsibility.