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- Tasks: Lead global on-premise strategy and develop trade insights for brand engagement.
- Company: A leading global beverage company with a strong market presence.
- Benefits: Competitive salary, career advancement opportunities, and a dynamic work environment.
- Why this job: Shape the future of beverage marketing and engage with consumers and bartenders.
- Qualifications: 12+ years in marketing with strong analytical and communication skills.
- Other info: Join a vibrant team and make a significant impact in the industry.
The predicted salary is between 48000 - 72000 £ per year.
A leading global beverage company is seeking a Senior Marketing Manager On-Trade in Chiswick to lead its global on-premise strategy. The role requires over 12 years of experience in insightful marketing and a deep understanding of consumer and bartender behavior. You will oversee the development of comprehensive trade insights and strategies to enhance brand engagement on-premise.
The candidate should possess strong commercial acumen, analytical capabilities, and exceptional communication skills to align diverse teams and drive performance.
Global On-Premise Strategy Lead employer: Pernod Ricard
Contact Detail:
Pernod Ricard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global On-Premise Strategy Lead
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend events related to the beverage sector. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company’s on-premise strategies and recent campaigns. We want you to show off your knowledge and passion for the brand, so dive deep into their marketing efforts and come armed with insights!
✨Tip Number 3
Practice your pitch! You’ll need to communicate your experience and ideas clearly. We suggest rehearsing answers to common interview questions and even creating a few scenarios where you can showcase your analytical skills and commercial acumen.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can bring fresh insights to our global on-premise strategy.
We think you need these skills to ace Global On-Premise Strategy Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Global On-Premise Strategy Lead. Highlight your 12+ years of experience in marketing and any specific achievements that showcase your understanding of consumer and bartender behaviour.
Showcase Your Insights: In your application, emphasise your ability to develop trade insights and strategies. Use examples from your past roles where you've successfully enhanced brand engagement on-premise to really make your application stand out.
Communicate Clearly: Since exceptional communication skills are key for this role, ensure your written application is clear and concise. Avoid jargon and keep your language straightforward to demonstrate your ability to align diverse teams.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at Pernod Ricard
✨Know Your Market
Make sure you research the global beverage market thoroughly. Understand current trends, consumer preferences, and bartender behaviours. This knowledge will help you demonstrate your insight into the industry during the interview.
✨Showcase Your Experience
With over 12 years of experience required, be ready to discuss specific examples from your past roles. Highlight how your marketing strategies have successfully engaged consumers and improved brand performance in on-trade settings.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of how your analytical capabilities have led to successful trade insights or strategies that enhanced brand engagement.
✨Communicate Effectively
Since exceptional communication skills are a must, practice articulating your thoughts clearly and confidently. Be prepared to explain complex ideas simply, as you'll need to align diverse teams and drive performance.
