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- Tasks: Lead global marketing strategies for iconic beverage brands and enhance brand experiences.
- Company: A leading beverage company known for its innovative approach.
- Benefits: Competitive salary, career advancement opportunities, and a dynamic work environment.
- Why this job: Shape the future of on-trade marketing and make a real impact in the industry.
- Qualifications: 12+ years of marketing experience with expertise in consumer insights and trade advocacy.
- Other info: Collaborative role with cross-functional teams and a focus on bartender culture.
The predicted salary is between 43200 - 72000 £ per year.
A leading beverage company is searching for a Senior Marketing Manager On-Trade to drive global on-premise strategies for iconic brands. This role requires over 12 years of marketing experience and expertise in consumer insights and bartender culture. The manager will shape the strategic vision for trade advocacy programs while collaborating cross-functionally. The ideal candidate will possess strong commercial acumen and a proven track record in executing complex programs globally, enhancing brand experiences.
Global On-Premise Marketing Lead employer: Pernod Ricard
Contact Detail:
Pernod Ricard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global On-Premise Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend events related to on-trade marketing. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your successful campaigns and strategies in the beverage sector. We want to see how you've driven brand experiences and engaged with bartender culture.
✨Tip Number 3
Prepare for interviews by understanding the company’s brands and their on-premise strategies. We recommend doing some research on their trade advocacy programs so you can discuss how your experience aligns with their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. We’re always on the lookout for candidates who can bring strong commercial acumen and a global perspective to our team.
We think you need these skills to ace Global On-Premise Marketing Lead
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 12+ years of marketing experience in your application. We want to see how you've tackled challenges and driven strategies in the past, especially in the on-trade sector.
Get Personal with Consumer Insights: Don’t just list your skills; share specific examples of how you've used consumer insights to shape marketing strategies. We love seeing how you connect with bartender culture and understand what makes consumers tick.
Collaboration is Key: Since this role involves cross-functional collaboration, mention any experiences where you've worked with different teams. We’re keen to know how you’ve built relationships and driven projects forward together.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their history, values, and current market positioning. This will not only show your passion but also help you articulate how your experience aligns with their vision.
✨Showcase Your Marketing Expertise
Prepare to discuss specific marketing campaigns you've led, especially those that involved on-trade strategies. Be ready to share metrics and outcomes that demonstrate your success in enhancing brand experiences and driving consumer engagement.
✨Understand Bartender Culture
Since this role involves bartender culture, do some research on current trends and what bartenders value in brands. Bring insights to the table about how to engage this audience effectively, showing that you can connect with them on a deeper level.
✨Cross-Functional Collaboration is Key
Be prepared to discuss examples of how you've successfully collaborated with different teams in previous roles. Highlight your ability to work cross-functionally, as this will be crucial for shaping trade advocacy programs and executing complex global initiatives.