At a Glance
- Tasks: Be the face of our iconic whisky brands and engage with global audiences.
- Company: Join Chivas Brothers, a leader in Scotch whisky with a commitment to sustainability.
- Benefits: Enjoy 28 days holiday, private medical insurance, and discounts on our brands.
- Other info: Flexible working options and a culture that values your wellbeing.
- Why this job: Inspire others while promoting premium whiskies and building a vibrant community.
- Qualifications: Experience as a Brand Ambassador and strong storytelling skills are essential.
The predicted salary is between 50000 - 70000 € per year.
This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.
The Global Ambassador is the face of the brand who will live and breathe the brand, acting as a champion for the brand globally and propelling value growth for our portfolio. This will be achieved by marketing Pernod Ricard’s Gold BU portfolio to the highest standards to win the hearts and minds of consumers & customers all over the world, unlocking opportunities within the category.
Build brands through advocacy, experiential programs, and digital amplification. This role will focus on The Glenlivet and Abelour plus other single malts like Scapa, Longmorn and Dalmunach and our Irish Single Pot still brands Redbreast & Spot Whiskies. As the face of these brands, you will embody the brands among external audience during various types of events and develop your own external network of influence among bartenders, recruit new brand advocates, customers, clients, or industry specialists.
Embody the brands in event and in content and build strong Brand led digital and social media profile to engage with external audience. Develop and deliver best in class training, animate events, contribute to the advocacy strategy development and PR. Support brand strategy and market companies by actively engaging with diverse audience e.g clients and customers; trade partners, Press. Transmit passion, knowledge and discovery in the style of the during classes and events. Help to create exciting activation and content.
You are Digital savvy and able to adapt to your audiences to deliver engaging content.
Driving Brand Education & Mentoring
Inspire and educate: the International Brand Ambassador on the brand will have a robust understanding of qualities/characteristic/heritage, equip them to conduct tastings / education for target groups of consumers / influencers.
Brand Ambassador Community Management
Animation of the community on monthly basis. Create a strong sense of purpose and community behind the brand. Propose, preset and trial of new brand initiatives, best practices sharing, brands & category updates etc.
Your blend of talent
This position could be right for you if you have:
- Previous experience as a Brand Ambassador
- Strong interpersonal skills and capability to engage with wide audience
- Storytelling and communications skills
- Strong knowledge of cocktails, wines and spirits
- Delivery of whiskey experiences or tastings is a bonus
- Developed and deliver different events typology according to needs i.e. training, clients or press tasting
Who you’ll be working with
Internally: Global and Market Brand Team, Market Brand Ambassadors, Creative Content Manager, PR & Event CoE, Trade & Advocacy CoE. Externally: On trade customers, clients, press & external partners.
Our mix of benefits
For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
Global Brand Ambassador employer: Pernod Ricard
Chivas Brothers is an exceptional employer located in the picturesque Speyside, Scotland, where a vibrant work culture thrives on passion for Scotch whisky and sustainability. With a commitment to employee wellbeing, we offer comprehensive benefits including private medical insurance, generous holiday allowances, and opportunities for personal growth through engaging events and community initiatives. Join us to be part of a dynamic team that champions brand advocacy while enjoying a flexible and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Ambassador
✨Tip Number 1
Get to know the brand inside out! Dive deep into the heritage and values of Chivas Brothers. This will not only help you in interviews but also show your genuine passion for the role.
✨Tip Number 2
Network like a pro! Attend industry events, connect with bartenders, and engage with other brand advocates. Building relationships can open doors and give you insider info on opportunities.
✨Tip Number 3
Show off your digital savvy! Create engaging content that reflects your understanding of the brands. Use social media to showcase your personality and knowledge, making you stand out as a candidate.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to embody the brand spirit.
We think you need these skills to ace Global Brand Ambassador
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for the brand shine through! We want to see how much you love Scotch and the stories behind it. Share your experiences and what makes you excited about being a Global Brand Ambassador.
Tailor Your CV:Make sure your CV is tailored to the role. Highlight your previous experience as a Brand Ambassador and any relevant skills that match the job description. We’re looking for strong interpersonal skills and storytelling abilities, so don’t hold back!
Be Authentic:We value authenticity, so be yourself in your application. Share your unique perspective on the brand and how you would engage with diverse audiences. Remember, we want to know the real you and how you can embody our brands.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture.
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands Inside Out
As a Global Brand Ambassador, you need to embody the brands you're representing. Dive deep into the heritage, characteristics, and unique selling points of The Glenlivet, Abelour, and other single malts. This knowledge will not only impress your interviewers but also show your genuine passion for the role.
✨Showcase Your Storytelling Skills
This position requires strong storytelling and communication skills. Prepare to share engaging anecdotes about your previous experiences as a Brand Ambassador. Think about how you can connect with diverse audiences through your narratives, whether it's during tastings or events.
✨Demonstrate Digital Savviness
Since the role involves building a strong digital and social media profile, come prepared with examples of how you've successfully engaged audiences online. Discuss any campaigns you've run or content you've created that resonated with consumers, showcasing your ability to adapt to different platforms.
✨Prepare for Community Engagement
Community management is key in this role. Think about how you would animate a community of brand advocates. Be ready to propose ideas for events or initiatives that foster a sense of purpose and connection among brand supporters, demonstrating your proactive approach to building relationships.
