At a Glance
- Tasks: Lead creative content strategies for iconic tequila brands and drive impactful marketing campaigns.
- Company: Join Pernod Ricard, a global leader in the spirits industry with a diverse brand portfolio.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with top talent and agencies to create innovative marketing solutions.
- Why this job: Be part of a creative team shaping the future of tequila in exciting markets.
- Qualifications: Degree in marketing or related field; experience in global brands and digital media.
The predicted salary is between 50000 - 60000 £ per year.
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Your new team, Pernod Ricard-owned House of Tequila, is responsible for the brand management of the group’s award-winning ‘Made in Mexico’ range of tequila and mezcal, comprising Olmeca, Altos, Avión and Del Maguey. Its portfolio of Mexican spirits showcases the full spectrum of high-quality tequila production, with a laser focus on excellence and quality.
The Marketing Manager, Creative Content will report to the Global Director Communications, Content & Partnerships and will have a global remit but a strong focus on Europe as a key growth driver for Tequila. The Creative Content function bridges two critical competencies in order to improve integration: Communications and Digital Content.
The person in role will be responsible for driving key global creative outcomes in high growth markets and will be a core contributor to the Global Brand Creative team in Mexico, ensuring consistency and focus in the UK.
Key Responsibilities:
- Work with the Director of Global Communications, Content and Earned Media and the broader House of Tequila comms team to bring to life the Global Brand Strategy in UK and Europe.
- Ensure consumer trends and insights for UK and Europe are captured by the Global team.
- Integrate closely with UK & Mexico on Communications Planning, Creative Concept, and Creative Executions – including image assets for channel.
- Drive creative and strategic Leadership – from vision to creative partners – across the key markets.
- Provide UK and Europe teams with visibility on Global Communications Strategies, Concepts, and Executions.
- Lead amplification of Global assets in the Markets.
- Drive concept to execution for UK and Europe lead creative campaigns.
- Work as a cross-functional team member and actively partake in annual fee negotiation and end of year performance assessment.
- Support the Europe on content within and beyond the brand campaign, when necessary.
- Ensure internal visibility of the creative content within Pernod Ricard.
Who you’ll be working with Internally:
- Global VP of Marketing - Drive Brand Alignment
- Global Director Communication & Content - Drive creative and market alignment
- Brand Director of Tequila PR UK - Key market stakeholder
- Brand Creative Functions - Align and integrate brand creative direction
- Market Companies - Strategic leadership and counsel
- Global Digital company HQ - Strategic functional alignment
- Brand Strategy & Innovation team - Brand Priorities, Strategy alignment
- Business Acceleration - Optimize Market Co opportunities
- In-House Studio - Communications Concept and execution
Externally:
- Global/Network Communications Agencies - Communications Planning, Communications Concept, Execution and Analytics
- Global/Network Digital Agencies - Strategic Planning, Digital Concept, Execution and Analytics
- Public Relations Agencies (when necessary) - PR Strategy and Execution
Your blend of talent:
- Are degree educated in business, marketing, or a related field
- Have extensive marketing or advertising experience within global brands and major FMCG companies
- Bring digital or advertising agency experience as an Account leader
- Demonstrate creativity and the ability to develop clear, impactful briefs
- Show strong understanding of digital media and youth culture trends
- Are skilled in agency/partner management and project delivery
- Bring solid analytical thinking and business insight
- Think strategically and foster innovation
- Are tech savvy and collaborative
- Show confidence in decision making and a strong customer focus
Creative Content Manager (FTC up to 12 months) employer: Pernod Ricard
At Pernod Ricard, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through our global reach and diverse brand portfolio, providing opportunities for professional development in the dynamic spirits industry. Located in the heart of the UK, our team thrives on innovation and cultural relevance, making it an exciting place to contribute to the future of tequila and mezcal.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Content Manager (FTC up to 12 months)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers or recruiters, bring along a portfolio of your best work. This is your chance to demonstrate your skills and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their values and recent campaigns, especially in the tequila market. Tailor your responses to show how you can contribute to their growth and creative vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Pernod Ricard.
We think you need these skills to ace Creative Content Manager (FTC up to 12 months)
Some tips for your application 🫡
Show Your Creative Side:When applying for the Creative Content Manager role, let your creativity shine through in your written application. Use engaging language and showcase your unique style to reflect how you can contribute to our vibrant team at Pernod Ricard.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience that aligns with the job description. We want to see how your background in marketing or advertising fits perfectly with our vision for the House of Tequila.
Be Clear and Concise:While we love creativity, clarity is key! Ensure your application is easy to read and straight to the point. Use bullet points where necessary to make your achievements stand out and grab our attention.
Apply Through Our Website:Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Pernod Ricard!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's portfolio, especially the House of Tequila. Familiarise yourself with their key brands like Olmeca and Avión, and understand what makes them stand out in the market. This knowledge will show your genuine interest and help you connect your experience to their brand strategy.
✨Showcase Your Creativity
As a Creative Content Manager, creativity is key! Prepare examples of past campaigns you've worked on that demonstrate your ability to think outside the box. Be ready to discuss how you approached creative challenges and the impact your ideas had on brand visibility and engagement.
✨Understand Market Trends
Stay updated on current trends in the spirits industry, particularly around tequila and mezcal. Bring insights about consumer behaviour and preferences in the UK and Europe. This will not only impress your interviewers but also position you as someone who can contribute valuable insights to their global strategy.
✨Prepare for Collaboration
This role involves working closely with various teams across different markets. Think of examples where you've successfully collaborated with cross-functional teams or managed agency relationships. Highlight your communication skills and how you ensure alignment on creative projects to drive results.
