At a Glance
- Tasks: Lead creative content strategies for iconic tequila brands and drive impactful marketing campaigns.
- Company: Join Pernod Ricard, a global leader in the spirits industry with a diverse portfolio.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with top talent and agencies to create innovative marketing solutions.
- Why this job: Be part of a creative team shaping the future of tequila in exciting markets.
- Qualifications: Degree in marketing or related field; experience in global brands and digital media.
The predicted salary is between 60000 - 80000 € per year.
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier‑Jouët champagnes.
Your new team Pernod Ricard-owned House of Tequila is responsible for the brand management of the group’s award‑winning ‘Made in Mexico’ range of tequila and mezcal, comprising Olmeca, Altos, Avión and Del Maguey. Its portfolio of Mexican spirits showcases the full spectrum of high‑quality tequila production, and a laser focus on excellence and quality is the driving force behind the House’s work. Using the finest ingredients, blended by experts, and with generations of experience and tradition behind its conception, the House of Tequila portfolio can be found in over 100 markets across the globe, including Mexico, USA, Australia, UK and more. Tequila is the 4th fastest growing category in volume and SP Tequila is the fastest growing segment in both volume and value. As the tequila category continues to grow and competition increases, each brand plays a vital role in our future growth plan. Our brands are well placed to stand out through clear communications, creativity and cultural relevance.
Your new role The Marketing Manager, Creative Content will report to the Global Director Communications, Content & Partnerships and will have a global remit but a strong focus on Europe as a key growth driver for Tequila. The Creative Content function bridges two critical competencies in order to improve integration; Communications and Digital Content. The person in role will be responsible for driving key global creative outcomes in high growth markets. They will be a core contributor to the Global Brand Creative team in Mexico and ensure consistency and focus in the UK.
Work with the Director of Global Communications, Content and Earned Media and the broader House of Tequila comms team to bring to life the Global Brand Strategy in UK and Europe. Ensure consumer trends and insights for UK and Europe are captured by the Global team. Integrate closely with UK & Mexico on:
- Communications Planning
- Creative Concept
- Creative Executions – including image assets for channel
Drive creative and strategic Leadership – from vision to creative partners – across the key markets and support them in the following:
- FY Brand Plan and Strategy
- FY Budgeting and Resource
Provide UK and Europe teams with visibility on Global Communications Strategies, Concepts, Executions. Lead amplification of Global assets in the Markets. Drive concept to execution for UK and Europe lead creative campaigns. Work as a cross functional team member and actively partake in the following conversations:
- Annual Fee negotiation (new scope including Market needs)
- End of year performance assessment.
Work with the Global Communications team and PR UK to define a scope of work if needed: From ATL to BTL, ensure visibility on the FY initiatives that will allow us to act nimbly and effectively for the appropriate projects for the Markets. Support the Europe on content within and beyond the brand campaign, when and if necessary. Ensure internal visibility of the creative content within the Pernod Ricard – from myPortal, to leadership support of key initiatives.
Who you’ll be working with Internally:
- Global VP of Marketing - Drive Brand Alignment
- Global Director Communication & Content - Drive creative and market alignment
- Brand Director of Tequila PR UK - Key market stakeholder
- Brand Creative Functions - Align and integrate brand creative direction
- Market Companies - Strategic leadership and counsel
- Global Digital company HQ - Strategic functional alignment
- Brand Strategy & Innovation team - Brand Priorities, Strategy alignment, Drive Ltd Edition and Innovation Projects
- Business Acceleration - Optimize Market Co opportunities
- In‑House Studio - Communications Concept and execution
Externally:
- Global /Network Communications Agencies - Communications Planning, Communications Concept, Execution and Analytics
- Global/Network Digital Agencies - Strategic Planning, Digital Concept, Execution and Analytics
- Public Relations Agencies (when necessary) - PR Strategy and Execution
Your blend of talent: This position could be right for you if you:
- Are degree educated in business, marketing, or a related field
- Have extensive marketing or advertising experience within global brands and major FMCG companies
- Bring digital or advertising agency experience as an Account leader
- Have international exposure (a plus)
- Demonstrate creativity and the ability to develop clear, impactful briefs
- Have experience across digital and traditional media production
- Show strong understanding of digital media and youth culture trends
- Are skilled in agency/partner management and project delivery
- Bring solid analytical thinking and business insight
- Have experience in events or experiential marketing
- Think strategically and foster innovation
- Are tech savvy and collaborative
- Show confidence in decision making and a strong customer focus
Creative Content Manager employer: Pernod Ricard
At Pernod Ricard, we pride ourselves on being a dynamic and innovative employer within the global spirits industry, offering our employees a vibrant work culture that fosters creativity and collaboration. With a strong focus on employee growth and development, we provide numerous opportunities for professional advancement, particularly in our House of Tequila team, where you can make a significant impact in a rapidly growing market. Join us in our UK office to be part of a passionate team dedicated to excellence and quality, while enjoying the benefits of working for a leading multinational company with a diverse and prestigious brand portfolio.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Content Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers or recruiters, bring along a portfolio of your best work. This is your chance to demonstrate your skills and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their values and recent campaigns, so you can tailor your responses and show how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Pernod Ricard.
We think you need these skills to ace Creative Content Manager
Some tips for your application 🫡
Show Your Creative Side:When applying for the Creative Content Manager role, let your creativity shine through in your written application. Use engaging language and showcase your unique style to reflect how you can contribute to our brand's storytelling.
Tailor Your Application:Make sure to customise your application to align with the job description. Highlight your relevant experience in marketing and content creation, especially within global brands, to show us you're the perfect fit for the role.
Be Clear and Concise:While we love creativity, clarity is key! Ensure your application is well-structured and easy to read. Use bullet points where necessary to make your achievements stand out and keep it focused on what matters most.
Apply Through Our Website:We encourage you to apply directly through our website. This way, you’ll ensure your application reaches us quickly and efficiently, plus you’ll get a feel for our company culture while you’re at it!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's portfolio, especially the House of Tequila. Familiarise yourself with their brands like Olmeca and Avión, and understand their unique selling points. This knowledge will help you demonstrate your passion for the products and show that you're genuinely interested in the role.
✨Showcase Your Creativity
As a Creative Content Manager, creativity is key! Prepare examples of past campaigns or projects where you’ve driven creative outcomes. Be ready to discuss your thought process and how you integrated consumer insights into your work. This will highlight your ability to think strategically while being innovative.
✨Understand the Market Trends
Stay updated on current trends in the spirits industry, particularly around tequila and mezcal. Be prepared to discuss how these trends can influence marketing strategies. Showing that you can connect consumer insights with brand strategy will set you apart from other candidates.
✨Prepare for Collaboration Questions
This role involves working closely with various teams across different markets. Think of examples where you've successfully collaborated with others, especially in cross-functional settings. Highlight your communication skills and how you’ve navigated challenges in team dynamics to achieve common goals.
