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- Tasks: Lead exciting brand activations and create unforgettable experiences for travellers.
- Company: Join Pernod Ricard, a global leader in the spirits industry with a vibrant culture.
- Benefits: Enjoy private medical insurance, 28 days holiday, discounts, and a fun office environment.
- Why this job: Make a real impact on how millions experience our iconic brands worldwide.
- Qualifications: 6-10 years in marketing or activation, strong collaboration and negotiation skills.
- Other info: Be part of a diverse team that values creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Be part of something big. We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Your new team: This role sits within Pernod Ricard Global Travel Retail (GTR) – one of the Group’s largest and most dynamic markets. GTR brings our brands to life across airports, border shops, airlines, cruises and key transit hubs worldwide.
About the role: As Senior Marketing Activation Manager, you will lead the planning and execution of best‑in‑class brand activations across some of our most important GTR customers. Managing two direct reports, you will shape the annual regional activation strategy, localise global toolkits, negotiate marketing plans, increase visibility and deliver impactful omnichannel brand experiences.
Your unique contribution: This role will have three main areas of responsibility:
- Deliver Activation Excellence: Lead end‑to‑end implementation of regional marketing plans, promotional activities and merchandising execution, ensuring brand consistency in every touchpoint. Define annual brand promotional plans aligned to global and regional prioritisation and traveller trends. Evaluate and prioritise promotional packages using our investment framework. Identify new merchandising and visibility opportunities. Manage all aspects of project delivery. Ensure all content and communication is compliant with local market requirements. Provide content and assets for new product launches. Support customers on ad hoc marketing requests. Co‑create omnichannel campaigns with customers and internal teams.
- Partner with Stakeholders: Collaborate closely with Regional Sales Managers and Key Account Managers to co‑build customer activation plans. Develop strong relationships with European customer partners. Support customer sell‑in with compelling activation proposals. Work cross‑functionally with various teams.
- Reporting & Financial Management: Own customer‑level A&P budgets. Provide reporting and insights on campaign performance against KPIs. Monitor depletion trends and share actionable insights. Assess visibility tools and campaign effectiveness.
Your blend of talent: This position could be right for you if you have 6–10 years’ experience in customer marketing, trade marketing or activation within Travel Retail, FMCG, luxury or spirits. Strong collaboration skills, confidence in negotiating agreements, expertise in POS production, strong analytical and financial acumen, a dynamic mindset, curiosity, drive and the ability to manage multiple projects simultaneously. Willingness to travel across Europe, Turkey, South Africa and cruise locations.
Role purpose: Your work will directly influence how millions of travellers experience our brands. You will shape visibility, elevate conversion and build strong partnerships with customers.
Our mix of benefits: For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan. Our lifestyle benefits options include 28 days’ annual holiday, employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more. You can access gifts & discounts, including an allowance each year to spend on our brands in our staff shop.
We’re committed to conviviality, and with this, you’ll be proud to belong to our Pernod Ricard family. We combine this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility.
We’re committed to diversity and inclusion. People are at the heart of everything we do at Pernod Ricard. We promote diversity and inclusion throughout our business and supply chain.
Responsible drinking: As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success.
Senior Marketing Activation Manager in Brentford employer: Pernod Ricard
Contact Detail:
Pernod Ricard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Activation Manager in Brentford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Pernod Ricard. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Pernod Ricard's brands and recent campaigns. Show us you’re passionate about our products and the travel retail space.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Senior Marketing Activation Manager role. We want to hear how you can elevate our brand activations.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Pernod Ricard family.
We think you need these skills to ace Senior Marketing Activation Manager in Brentford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Activation Manager role. Highlight relevant experience in customer marketing and trade marketing, especially within Travel Retail or FMCG. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for brand activations and your understanding of omnichannel strategies. Let us know why you’re excited about joining Pernod Ricard and how you can contribute to our team.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Use metrics where possible to quantify your success—this helps us see the value you can bring to our team!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Pernod Ricard!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's brand portfolio. Familiarise yourself with their top spirits and any recent marketing campaigns. This knowledge will not only impress your interviewers but also help you discuss how you can contribute to their brand activation strategies.
✨Showcase Your Collaboration Skills
Given the emphasis on teamwork in this role, prepare examples of how you've successfully collaborated with cross-functional teams in the past. Highlight specific projects where your input led to successful outcomes, especially in customer marketing or trade marketing.
✨Be Ready with Financial Insights
Brush up on your financial acumen, particularly around budget management and reporting. Be prepared to discuss how you've managed A&P budgets in previous roles and how you can apply that experience to drive campaign effectiveness at Pernod Ricard.
✨Demonstrate Your Adaptability
This role requires a dynamic and proactive mindset. Think of instances where you've successfully managed multiple fast-paced projects simultaneously. Share these stories to illustrate your ability to adapt and thrive in a vibrant, diverse environment like Pernod Ricard.
