At a Glance
- Tasks: Drive brand strategy and activation for The Glenlivet core range, enhancing market presence.
- Company: Join Pernod Ricard, a leader in premium spirits with a vibrant culture.
- Benefits: Enjoy private medical insurance, 28 days holiday, and discounts on our brands.
- Other info: Collaborate with diverse teams and enjoy a flexible, supportive work environment.
- Why this job: Be part of innovative projects that shape the future of iconic whisky brands.
- Qualifications: Experience in brand management and a passion for storytelling and consumer engagement.
The predicted salary is between 40000 - 50000 € per year.
We at Pernod Ricard are seeking a Brand Manager, Architecture & Activation for our Chivas Brothers business. This role focuses on driving the strategic development and execution of brand architecture and activation initiatives to enhance brand equity and market presence for The Glenlivet core range.
Location: London, UK (headquarters in London, offices in Scotland and various distilleries and production sites across the UK).
Key Responsibilities
- The Glenlivet Core Range – Innovation Pipeline: Support the restage, range expansion, and limited‑edition creation around the core aged whiskies: 12YO, 15YO, and 18YO. Analyse category dynamics and consumer trends to identify opportunities and adapt the innovation strategy. Collaborate with the culture & creativity studio, product development, consumer insight, and finance teams to develop clear, simple concepts, premium designs, and desirable packaging. Develop compelling sell‑in documents and toolkits. Coordinate launch events with the PR and Events Centre of Excellence. Manage timelines, budgets, and stakeholder communication to deliver projects on time within scope.
- The Glenlivet Core Range – Market Exclusives: Support restage, range expansion, and limited‑edition creation for specific markets such as the USA, Taiwan, and Global Travel Retail. Work with market‑specific consumer insight teams to develop relevant innovations. Provide key visuals and assets for market exclusives with the Glenlivet Coms & Content Creation team. Develop sell‑in documents and toolkits. Manage timelines, budgets, and stakeholder communication to deliver projects on time within scope.
- The Glenlivet Core Range – Gifting Strategy: Define the gifting strategy through market and competitive audit. Develop gifting packs in coordination with creative, finance, and product development stakeholders. Ensure shelf presence via premium festive packaging and compelling storytelling. Provide key visuals and assets for festive packs. Develop sell‑in documents and toolkits. Manage timelines, budgets, and stakeholder communication to deliver projects on time within scope.
- Other Responsibilities: Lead budget management for the Glenlivet core range. Develop education content for the core range. Contribute to Integrated Business Planning (IBP) summarising brand activities and key initiatives. Provide competitive intelligence on new competitors.
Working With: Internally, you will collaborate with Marketing Managers, Shopper Marketing, Consumer Insights, Commercial teams, and cross‑functional colleagues in NPD and packaging. Externally, you will engage creative agencies, production partners, and brand ambassadors involved in campaign delivery and brand education.
Qualifications:
- Interest in product development and innovation.
- Analytical skills and data‑driven mindset.
- Able to summarise and recommend clearly.
- Creative eye and openness to collaborate with creative partners.
- 1st experience in brand management within a consumer goods or premium brand environment.
- Strong project management and communication skills with ability to work cross‑functionally and manage multiple priorities.
- Passion for brand storytelling and consumer engagement, delivering high‑quality brand experiences.
- Ability to work with multiple cultures across geographies.
Benefits: Private medical insurance, income protection, and comprehensive Employee Assistance Programme. 28 days’ annual holiday, employee pension, share incentive plan, season ticket loans, payroll giving, and more. Gifts & discounts including an annual allowance to spend on our brands, staff shop, and employee discounts at high‑street retailers. Regular events, employee‑run networks, and a culture of flexibility and trust to support wellbeing and mental fitness.
EEO Statement: We will assess your application for this role based on your skills, experiences, and achievements, not your gender, age, ethnic or educational background or any other such factors. You may choose to leave these details off your CV and application form.
Brand Manager, Architecture & Activation, Scotch (FTC 12 months) in Brentford employer: Pernod Ricard
Pernod Ricard is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. As a Brand Manager for The Glenlivet, you will benefit from a culture that prioritises employee wellbeing, with comprehensive benefits including private medical insurance, generous holiday allowances, and opportunities for professional growth through collaboration with cross-functional teams. Join us to be part of a passionate team dedicated to crafting premium brand experiences while enjoying a flexible and supportive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager, Architecture & Activation, Scotch (FTC 12 months) in Brentford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Pernod Ricard. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your creativity! When you get the chance to present your ideas, make sure they’re visually appealing and tell a compelling story. Remember, it’s all about making a memorable impression.
✨Tip Number 3
Be ready to discuss trends! Brush up on the latest consumer insights and market dynamics related to whisky and premium brands. This will show you’re not just passionate but also informed and strategic.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the team at Pernod Ricard.
We think you need these skills to ace Brand Manager, Architecture & Activation, Scotch (FTC 12 months) in Brentford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Brand Manager. Highlight your experience in brand management, especially within consumer goods or premium brands, and showcase any relevant projects that demonstrate your analytical skills and creativity.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for brand storytelling and consumer engagement, and don’t forget to mention any specific experiences that align with our key responsibilities.
Showcase Your Project Management Skills:Since this role involves managing timelines and budgets, make sure to include examples of how you've successfully managed projects in the past. We want to see your ability to juggle multiple priorities while delivering high-quality results.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brand Inside Out
Before the interview, dive deep into The Glenlivet's history, core range, and recent innovations. Understand their brand architecture and activation strategies. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've analysed consumer trends or category dynamics to identify opportunities. This will highlight your analytical mindset, which is crucial for the Brand Manager role.
✨Prepare for Collaboration Questions
Since this role involves working with various teams, think of examples where you've successfully collaborated across functions. Be ready to share how you managed timelines and stakeholder communication in past projects, showcasing your project management skills.
✨Bring Your Creative Ideas
Think about innovative concepts or campaigns you could propose for The Glenlivet. Whether it's a new gifting strategy or a unique launch event, having fresh ideas will demonstrate your creativity and passion for brand storytelling, making you stand out in the interview.
