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- Tasks: Drive brand growth and visibility for Aberlour in global travel retail.
- Company: Join Pernod Ricard, a leader in the wines and spirits industry.
- Benefits: Enjoy private medical insurance, 28 days holiday, and a share incentive plan.
- Other info: Embrace a culture of conviviality and diversity at Pernod Ricard.
- Why this job: Be part of a dynamic team shaping premium brands in exciting markets.
- Qualifications: Experience in marketing within drinks or FMCG sectors is essential.
The predicted salary is between 36000 - 60000 £ per year.
Be part of something big. We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees worldwide. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Your new team: This position sits in our Global Travel Retail business, one of the Group’s largest markets bringing Pernod Ricard brands to duty‑free, cruise ships and border shops worldwide.
Your unique contribution: As a Brand Manager, you will work across our malt brands to develop and unlock their potential in Travel Retail, particularly focusing on Aberlour Speyside Single Malt.
- Accelerate the growth of Aberlour globally.
- Lead the daily communication with brand company and business units to ensure alignment of global strategy.
- Leverage interactions with stakeholders at key business updates to influence and shape the brand plan for the GTR channel.
- Understand travel retail consumer behaviours, trends and needs to apply consumer‑first thinking.
- Review and lead NPD pipeline, driving the NPD process from planning to launch.
- Drive brand visibility and engagement, with a special focus in ASIA and IMEA regions.
- Develop global brand activations to support launches and global activations, including toolkit development and digital/physical consumer experiences.
- Create always‑on brand assets, merchandising guidelines and communication assets.
- Work closely with the Consumer Engagement team on a 360° communication and engagement plan.
- Lead collaboration between key domestic markets and business units to maximise synergy.
Transversal projects management and coordination of key stakeholders:
- Coordinate and communicate with internal stakeholders including REX, Retail Training, Insight, logistics, finance and business units.
- Deliver ad‑hoc brand projects on a timely manner across the portfolio.
- Manage external partners such as creative agencies and retail design agencies.
- Monitor and manage brand A&P budgets to align with strategic initiatives and finance processes.
Who you’ll be working with:
- Internally: Brand Companies, GTR Business Units, local marketing teams, Finance, insight team, traveller engagement team, retail experience and design, retail training.
- Externally: Creative agencies, POS, media, merchandising agencies.
Your blend of talent:
- Previous experience in drinks industry/FMCG/premium or luxury; experience in brand and trade/customer marketing.
- Proven record in marketing.
- Strong organisational and project management skills.
- Excellent interpersonal and presentation skills.
- Creative problem‑solving abilities.
- Entrepreneurial mindset and business acumen.
- Can‑do attitude and collaborative spirit.
- Energetic, proactive, with strong work ethics.
- Proficient English – verbal and written.
- Global or multi‑market experience is a plus.
Our mix of benefits: Health: private medical insurance, critical illness cover and optional healthcare cash plan and dental insurance. Lifestyle benefits include 28 days’ annual holiday, employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more.
Conviviality: the Pernod Ricard Way. We call it conviviality – our way of being. You’ll be proud to belong to the Pernod Ricard family, empowered to perform, and acknowledged for the value you bring.
We’re committed to diversity and inclusion. People are at the heart of everything we do. We promote diversity and inclusion throughout our business and supply chain, fostering a diverse workforce and inclusive culture.
Responsible drinking: We promote responsible drinking and welcome all, regardless of beliefs or personal choices about alcohol consumption.
Brand Manager in Brentford employer: Pernod Ricard
Contact Detail:
Pernod Ricard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Brentford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Pernod Ricard. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might help you land that Brand Manager role!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with ideas for brand activations or marketing strategies. This will demonstrate your passion for the role and your understanding of the market.
✨Tip Number 3
Be proactive in your follow-ups! After interviews or networking events, send a quick thank-you note or message. It keeps you fresh in their minds and shows your enthusiasm for the position. Plus, it’s just good manners!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're serious about joining the Pernod Ricard family and gives you a better chance of standing out from the crowd.
We think you need these skills to ace Brand Manager in Brentford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your experience in the drinks industry or FMCG, and showcase any relevant marketing achievements. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your skills align with our needs. Don’t forget to mention your understanding of travel retail consumer behaviours – that’s key for us!
Showcase Your Creativity: As a Brand Manager, creativity is crucial. Include examples of past campaigns or projects where you’ve demonstrated innovative thinking. We love seeing how you can think outside the box and drive brand visibility!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, you’ll get to explore more about our company while you’re at it!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's portfolio, especially Aberlour. Understand its unique selling points and how it stands out in the travel retail market. This knowledge will help you demonstrate your passion for the brand and show that you're ready to contribute from day one.
✨Showcase Your Experience
Prepare to discuss your previous experience in the drinks industry or FMCG. Highlight specific projects where you've successfully managed brand visibility or consumer engagement. Use metrics to back up your achievements; numbers speak volumes!
✨Understand Consumer Behaviour
Familiarise yourself with current trends in travel retail and consumer behaviours. Be ready to share insights on how these trends can influence brand strategies. This will show that you have a consumer-first mindset, which is crucial for the role.
✨Be Collaborative
Pernod Ricard values teamwork, so be prepared to discuss how you've worked with cross-functional teams in the past. Share examples of how you’ve coordinated with different stakeholders to achieve a common goal. This will highlight your collaborative spirit and ability to drive projects forward.