At a Glance
- Tasks: Drive brand strategy and activation for iconic gin brands in a dynamic environment.
- Company: Join Pernod Ricard, a global leader in the spirits industry with a diverse portfolio.
- Benefits: Enjoy private medical insurance, 28 days holiday, and employee discounts on top brands.
- Other info: Embrace a culture of diversity, sustainability, and flexibility in a vibrant office setting.
- Why this job: Be part of a creative team shaping the future of premium spirits and brand experiences.
- Qualifications: Experience in brand strategy, consumer insights, and project management is essential.
The predicted salary is between 60000 - 80000 € per year.
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
The Senior Brand Manager is a key contributor to the strategic development, management and activation of a brand portfolio with the objective to constantly enhance the brand’s value proposition and grow the business.
Key Responsibilities- Brand strategy: Contribute to the development of the brand(s) strategy in keeping with the Group's global framework (Growth equation, Key battlegrounds, Category planning). Bringing to life the brand positioning. Drawing on key consumer insights. Identifying growth opportunities, including NPD and Last Three feet conversion initiatives.
- Product development: Lead NPD, Ltd Editions and Special Packs.
- Portfolio Management: Lead/support the enhancement/rationalization of the range: restages, formats, secondary packaging, design to sustainable value projects, brand representation in S&OP.
- Brand Activation: Lead the development of product and campaign-led activation platforms, guidelines and tools (POSM), with the expert support of On-premise and Shopper Marketing CoEs.
- Brand World: develop/enhance brand visual identity guidelines and ensure compliance across all touchpoints.
- Stakeholder Engagement: Reports to Head of Brand Architecture and Activation Gins; stakeholders include Gins & Aperitifs LT, Brand Comms, Content and Earned Media, Shopper Marketing, Consumer Insights, PR & Event and Trade & Advocacy CoE, Global Innovation, external agencies and market entities.
- Brand Strategy Development
- Consumer Insights
- Visual Branding
- Project and Agency Management
- Packaging Development
- Commercial Acumen & Budget Management
- Strategic Thinking
- Creativity and Storytelling
- Cross-Function team and stakeholder management
- Private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.
- 28 days' annual holiday, employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving.
- Gifts & discounts, an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
- Regular events in our very own office bar, employee-run networks, a culture of flexibility and trust, and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
We are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility.
Diversity & InclusionPeople are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as 'Créateurs de Convivialité'. We promote diversity and inclusion throughout our business and supply chain, fostering an inclusive culture where we can truly be ourselves.
Senior Brand Manager - Brand Architecture & Activation Gins in Birtley employer: Pernod Ricard
Pernod Ricard is an exceptional employer, offering a vibrant work culture that prioritises sustainability, diversity, and employee wellbeing. With a commitment to personal and professional growth, employees benefit from comprehensive health plans, generous holiday allowances, and unique perks such as discounts on premium brands and regular social events in our modern London office. Join us to be part of a dynamic team that values creativity and collaboration while making a positive impact in the spirits industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Brand Architecture & Activation Gins in Birtley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Pernod Ricard. Attend events, join relevant groups on LinkedIn, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers or during interviews, bring examples of your past work that highlight your brand strategy development and consumer insights. Make sure to demonstrate how you can enhance their brand portfolio.
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss not just your experience but also your vision for the brand. Think about how you would approach product development and brand activation for their gins. This shows you're not just interested in the role, but you're already thinking strategically about their brands.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Pernod Ricard family. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Senior Brand Manager - Brand Architecture & Activation Gins in Birtley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Brand Manager role. Highlight your brand strategy development and consumer insights experience, as these are key for us at Pernod Ricard.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand activation and how your creativity can enhance our portfolio. Be genuine and let your personality come through!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your commercial acumen and project management skills. Numbers and results speak volumes, so don’t hold back!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Pernod Ricard!
How to prepare for a job interview at Pernod Ricard
✨Know Your Brands Inside Out
Before the interview, dive deep into Pernod Ricard's brand portfolio, especially the gins. Familiarise yourself with their unique selling points, recent campaigns, and any new product launches. This knowledge will help you demonstrate your passion for the brand and your understanding of its market position.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would contribute to the brand strategy development. Think about key consumer insights and growth opportunities you've identified in previous roles. Be ready to share specific examples of how you've successfully led brand activations or product developments in the past.
✨Engage with Stakeholders
Highlight your experience in cross-functional team management. Discuss how you've effectively engaged with various stakeholders in previous roles. This could include working with marketing, sales, and external agencies. Show that you can collaborate and communicate effectively to drive brand success.
✨Emphasise Creativity and Storytelling
Pernod Ricard values creativity in brand activation. Prepare to share examples of how you've used storytelling to enhance brand identity or engage consumers. Think about campaigns you've developed that resonate emotionally and how they contributed to brand loyalty.
