At a Glance
- Tasks: Represent Jameson, educate consumers, and engage with bartenders in Belfast.
- Company: Join Irish Distillers, a leader in the spirits industry with a vibrant culture.
- Benefits: Competitive salary, company car, health programme, and product allowances.
- Other info: Enjoy a dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be a cultural catalyst for the world’s bestselling Irish whiskey and make an impact.
- Qualifications: Must have bartending experience, strong communication skills, and a passion for culture.
The predicted salary is between 30000 - 40000 £ per year.
Location: Belfast, Co.Antrim
Contract type: Initial 12-month contract with potential for a further 12-24 months (performance dependent)
Reporting to: Irish Distillers marketing team and dotted line to BA Programmes team in Dublin and the local commercial team in Belfast.
Closing Date: 24th of June 2026 at 12pm
Irish Distillers is a producer of some of the world’s most well-known and successful Irish whiskeys and Ireland’s leading supplier of spirits. Our Global Trade Advocacy team engages with the On-Trade, where Jameson is brought to life through storytelling, craft, and human connection. Brand Ambassadors serve as cultural catalysts, translating brand ambition into authentic experiences and building trust with bartenders, consumers, and trade partners.
The Jameson Brand Ambassador Programme offers you the opportunity to represent Jameson in Ireland or in one of our international markets, while becoming part of the local Pernod Ricard marketing and sales teams. As a Jameson Brand Ambassador, you will gain hands-on commercial experience, deep brand knowledge, and the opportunity to represent the world’s bestselling Irish whiskey globally. You’ll play a key role in building the brand through education, advocacy, and trade engagement.
Following 2 weeks of training in both our head office in Dublin and the Irish Whiskey Academy in Midleton, Cork, you will commence your role and work across a wide range of activities such as brand activation, event planning, brand education, mentoring, and sales and marketing.
What does the role of Jameson Brand Ambassador involve?
- 80-90%: Educating consumers, bartenders, and sales teams about the history, heritage, and craft credentials of Jameson Irish Whiskey. Supporting the brand’s creative activities and generating content for sharing on digital channels.
- 10-20% office based: Supporting your local marketing team in the planning, execution, and evaluation of Jameson activations, including monthly reporting on activity, processing expenses, and sharing market insights.
Core areas of the role include:
- Brand Education: Support local sales team in educating staff in key trade accounts with a focus on bartender education. Conduct tastings and education for groups of drinks industry influencers and target consumers.
- Brand Activation: Collaborate with local brand and sales teams to identify and execute a range of brand activations.
- Cultural Advocacy: Engage with the local cultural landscape by connecting with key figures in the community.
- Content Creation: Capture on-brand content to share on local and global brand channels.
- Share of Mind: Ensure the Jameson brand is front of mind with our consumers.
Qualifications, Skills, Knowledge and Experience:
- Relevant third-level qualification (or equivalent experience)
- Full, clean driver’s licence and willingness to travel
- Full legal right to work in Ireland is essential
- Bartending and/or hospitality experience
- Experience/interest in travel
- Interest in Music, Art, and Culture
- Confident communicator with strong presentation and influencing skills
- Outgoing and personable, with excellent relationship-building ability
- Positive, proactive mindset with a strong “can-do” attitude
- Commercially aware with sound business acumen
- Creative, innovative, and collaborative in approach
- Self-motivated, reliable, and able to work independently with strong IT skills
- Able to adapt to new countries, cultures, and situations
What we offer:
- 2-week induction training programme across our 3 main locations in Dublin and Cork
- Company Car (where applicable in market)
- Competitive salary
- Laptop & Mobile
- Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body & Mind.
How to apply:
Follow the link and create an account with us via Workday. Upload an up-to-date CV, including relevant experience, languages (if applicable), and education. Complete our short pre-screen questionnaire and submit your application.
We’ll review applications as they come in and will be in touch to arrange first-round interviews throughout June and the first week of July. If successful, you’ll be invited to attend an in-person or online assessment centre.
Like a well-blended whiskey, we believe that diverse perspectives make us better and we welcome people from all backgrounds and experiences to create together the spirit that makes us great.
Jameson Brand Ambassador Programme - Belfast employer: Pernod Ricard
Irish Distillers is an exceptional employer, offering a vibrant and supportive work culture that values creativity and collaboration. As a Jameson Brand Ambassador in Belfast, you will benefit from comprehensive training, competitive salary, and unique opportunities for personal and professional growth while representing the world’s bestselling Irish whiskey. With a focus on employee wellbeing and recognition, Irish Distillers ensures that every team member feels valued and empowered to contribute to the brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Jameson Brand Ambassador Programme - Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pernod Ricard and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pernod Ricard are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pernod Ricard on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pernod Ricard. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Jameson Brand Ambassador Programme - Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pernod Ricard. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pernod Ricard:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pernod Ricard’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pernod Ricard
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pernod Ricard will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pernod Ricard, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
