At a Glance
- Tasks: Represent Jameson, educate consumers, and engage with bartenders in Belfast.
- Company: Join Irish Distillers, a leader in the spirits industry with a vibrant culture.
- Benefits: Competitive salary, company car, health programme, and product allowances.
- Other info: Enjoy a dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be a cultural catalyst for the world’s bestselling Irish whiskey and make an impact.
- Qualifications: Must have bartending experience, strong communication skills, and a passion for culture.
The predicted salary is between 30000 - 40000 £ per year.
Location: Belfast, Co.Antrim
Contract type: Initial 12-month contract with potential for a further 12-24 months (performance dependent)
Reporting to: Irish Distillers marketing team and dotted line to BA Programmes team in Dublin and the local commercial team in Belfast.
Closing Date: 24th of June 2026 at 12pm
Irish Distillers is a producer of some of the world’s most well-known and successful Irish whiskeys and Ireland’s leading supplier of spirits. Our Global Trade Advocacy team engages with the On-Trade, where Jameson is brought to life through storytelling, craft, and human connection. Brand Ambassadors serve as cultural catalysts, translating brand ambition into authentic experiences and building trust with bartenders, consumers, and trade partners.
The Jameson Brand Ambassador Programme offers you the opportunity to represent Jameson in Ireland or in one of our international markets, while becoming part of the local Pernod Ricard marketing and sales teams. As a Jameson Brand Ambassador, you will gain hands-on commercial experience, deep brand knowledge, and the opportunity to represent the world’s bestselling Irish whiskey globally. You’ll play a key role in building the brand through education, advocacy, and trade engagement.
Following 2 weeks of training in both our head office in Dublin and the Irish Whiskey Academy in Midleton, Cork, you will commence your role and work across a wide range of activities such as brand activation, event planning, brand education, mentoring, and sales and marketing.
What does the role of Jameson Brand Ambassador involve?
- 80-90%: Educating consumers, bartenders, and sales teams about the history, heritage, and craft credentials of Jameson Irish Whiskey. Supporting the brand’s creative activities and generating content for sharing on digital channels.
- 10-20% office based: Supporting your local marketing team in the planning, execution, and evaluation of Jameson activations, including monthly reporting on activity, processing expenses, and sharing market insights.
Core areas of the role include:
- Brand Education: Support local sales team in educating staff in key trade accounts with a focus on bartender education. Conduct tastings and education for groups of drinks industry influencers and target consumers.
- Brand Activation: Collaborate with local brand and sales teams to identify and execute a range of brand activations.
- Cultural Advocacy: Engage with the local cultural landscape by connecting with key figures in the community.
- Content Creation: Capture on-brand content to share on local and global brand channels.
- Share of Mind: Ensure the Jameson brand is front of mind with our consumers.
Qualifications, Skills, Knowledge and Experience:
- Relevant third-level qualification (or equivalent experience)
- Full, clean driver’s licence and willingness to travel
- Full legal right to work in Ireland is essential
- Bartending and/or hospitality experience
- Experience/interest in travel
- Interest in Music, Art, and Culture
- Confident communicator with strong presentation and influencing skills
- Outgoing and personable, with excellent relationship-building ability
- Positive, proactive mindset with a strong “can-do” attitude
- Commercially aware with sound business acumen
- Creative, innovative, and collaborative in approach
- Self-motivated, reliable, and able to work independently with strong IT skills
- Able to adapt to new countries, cultures, and situations
What we offer:
- 2-week induction training programme across our 3 main locations in Dublin and Cork
- Company Car (where applicable in market)
- Competitive salary
- Laptop & Mobile
- Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body & Mind.
How to apply:
Follow the link and create an account with us via Workday. Upload an up-to-date CV, including relevant experience, languages (if applicable), and education. Complete our short pre-screen questionnaire and submit your application.
We’ll review applications as they come in and will be in touch to arrange first-round interviews throughout June and the first week of July. If successful, you’ll be invited to attend an in-person or online assessment centre.
Like a well-blended whiskey, we believe that diverse perspectives make us better and we welcome people from all backgrounds and experiences to create together the spirit that makes us great.
Jameson Brand Ambassador Programme - Belfast employer: Pernod Ricard
Irish Distillers is an exceptional employer, offering a vibrant and supportive work culture that values creativity and collaboration. As a Jameson Brand Ambassador in Belfast, you will benefit from comprehensive training, competitive salary, and unique opportunities for personal and professional growth while representing the world’s bestselling Irish whiskey. With a focus on employee wellbeing and recognition, Irish Distillers ensures that every team member feels valued and empowered to contribute to the brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Jameson Brand Ambassador Programme - Belfast
✨Tip Number 1
Get to know the brand inside out! Dive deep into Jameson's history, production process, and unique selling points. This knowledge will help you connect with bartenders and consumers, making you a credible ambassador.
✨Tip Number 2
Network like a pro! Attend local events, engage with industry influencers, and build relationships in the community. The more connections you make, the easier it’ll be to advocate for Jameson and create memorable experiences.
✨Tip Number 3
Show off your creativity! Whether it's through social media content or event planning, let your personality shine. Authenticity is key, so don’t be afraid to share your unique perspective on what makes Jameson special.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll have access to all the latest updates and opportunities directly from us at StudySmarter.
We think you need these skills to ace Jameson Brand Ambassador Programme - Belfast
Some tips for your application 🫡
Craft Your CV:Make sure your CV is up-to-date and highlights your relevant experience, especially in bartending or hospitality. We want to see how your skills align with the Jameson Brand Ambassador role!
Nail the Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for whiskey and your understanding of the Jameson brand. Let us know why you’re the perfect fit for this role.
Be Authentic:When filling out the pre-screen questionnaire, be yourself! We value authenticity and want to get to know the real you. Share your experiences and interests that relate to music, art, and culture.
Apply Through Our Website:Don’t forget to apply through our website! It’s the easiest way for us to receive your application and keep track of all the amazing candidates like you. We can’t wait to hear from you!
How to prepare for a job interview at Pernod Ricard
✨Know Your Jameson Inside Out
Before the interview, dive deep into the history and craft of Jameson Irish Whiskey. Familiarise yourself with its unique production process and key brand stories. This knowledge will not only impress your interviewers but also show your genuine passion for the brand.
✨Show Off Your People Skills
As a Brand Ambassador, you'll be engaging with bartenders, consumers, and trade partners. During the interview, highlight your experience in building relationships and your ability to connect with diverse audiences. Share specific examples of how you've successfully influenced or educated others in the past.
✨Be Creative and Authentic
The role involves content creation and brand activation, so come prepared with ideas on how you would creatively promote Jameson. Think about unique events or campaigns you could run. Authenticity is key, so ensure your ideas reflect your personality and understanding of the local culture.
✨Prepare Questions That Matter
Interviews are a two-way street! Prepare thoughtful questions that demonstrate your interest in the role and the company. Ask about the team dynamics, upcoming brand initiatives, or how they measure success for a Brand Ambassador. This shows you're not just looking for any job, but are genuinely interested in contributing to their mission.
