At a Glance
- Tasks: Represent Jameson globally, delivering tastings and brand activations.
- Company: Join a leading brand in the spirits industry with a vibrant culture.
- Benefits: Induction training, company car, health support, and product allowances.
- Other info: Dynamic role with opportunities to travel and grow your career.
- Why this job: Be the face of Jameson, engaging with culture and building connections.
- Qualifications: Relevant qualification, bartending experience, and a passion for culture.
The predicted salary is between 30000 - 40000 £ per year.
Location: Belfast, Co. Antrim
Contract type: Initial 12-month contract with potential for a further 12-24 months (performance dependent)
Reporting to: Irish Distillers marketing team and dotted line to BA Programmes team in Dublin and the local commercial team in Belfast.
Closing Date: 24th of June 2026 at 12pm
Role Overview
You will be a Jameson Brand Ambassador in Ireland or an international market, representing the brand globally, building brand awareness and relevance through education, advocacy and trade engagement.
Key Responsibilities
- Approx. 80-90% field‑based work delivering product training, tastings, events and brand activation with bartenders, consumers, and trade partners;
- 10-20% office‑based support to local marketing teams for planning, reporting, and market insights.
Core Areas of the role
- Brand Education: Support sales teams and conduct tastings for trade accounts and consumers.
- Brand Activation: Identify and execute brand activations within the local brand plan.
- Cultural Advocacy: Engage with local cultural figures to drive brand awareness.
- Content Creation: Capture on‑brand content for local & global channels.
- Share of Mind: Ensure the Jameson brand remains front‑of‑mind with consumers.
Qualifications, Skills, Knowledge and Experience
- Relevant third‑level qualification (or equivalent experience)
- Full, clean driver’s licence and willingness to travel
- Full legal right to work in Ireland is essential
- Bartending and/or hospitality experience
- Experience / interest in travel
- Interest in music, art and culture
- Confident communicator with strong presentation and influencing skills
- Outgoing and personable, with excellent relationship‑building ability
- Positive, proactive mindset with a strong “can‑do” attitude
- Commercially aware with sound business acumen
- Creative, innovative and collaborative in approach
- Self‑motivated, reliable and able to work independently with strong IT skills
- Able to adapt to new countries, cultures and situations
Benefits
- 2‑week induction training programme across Dublin & Cork
- Company car (where applicable in market)
- Initial 12‑month contract with possibility to extend for a further 12–24 months (performance dependent)
- Allowance to purchase portfolio products and merchandise to enjoy responsibly
- Health & wellbeing support via the “THRIVE” programme
Brand Ambassador in Belfast employer: Pernod Ricard
As a Brand Ambassador for Jameson in Belfast, you will join a vibrant and dynamic team that values creativity, cultural engagement, and personal growth. With a strong focus on employee well-being through the 'THRIVE' programme and opportunities for professional development, this role offers a unique chance to represent a globally renowned brand while enjoying a supportive work culture. The initial 12-month contract, with potential for extension, allows you to immerse yourself in the local community and build meaningful relationships, making it an excellent employer for those passionate about brand advocacy and cultural connection.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Ambassador in Belfast
✨Tip Number 1
Get to know the brand inside out! As a potential Brand Ambassador, immerse yourself in everything Jameson. Understand its history, values, and unique selling points so you can confidently share your passion with others.
✨Tip Number 2
Network like a pro! Attend industry events, engage with bartenders, and connect with local cultural figures. Building relationships is key to driving brand awareness, so don’t be shy – get out there and make those connections!
✨Tip Number 3
Show off your creativity! Think of innovative ways to activate the brand in your area. Whether it’s a unique tasting event or a fun social media campaign, let your imagination run wild and demonstrate how you can bring the brand to life.
✨Tip Number 4
Apply through our website! We want to see your enthusiasm and skills shine through your application. Make sure to highlight your relevant experience and how you embody the positive, proactive mindset we’re looking for in a Brand Ambassador.
We think you need these skills to ace Brand Ambassador in Belfast
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your enthusiasm for Jameson shine through! We want to see how much you love the brand and how you can bring that energy to the role.
Tailor Your Experience:Make sure to highlight any relevant experience you have in bartending, hospitality, or brand activation. We’re looking for those who can connect with consumers and trade partners, so show us how you've done that before!
Be Creative in Your Content:Since content creation is a big part of the role, don’t hesitate to share examples of your previous work or ideas for engaging content. We love creativity, so let your imagination run wild!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Pernod Ricard
✨Know Your Brand Inside Out
As a potential Brand Ambassador, it's crucial to have a deep understanding of the Jameson brand. Familiarise yourself with its history, values, and unique selling points. This knowledge will not only help you answer questions confidently but also demonstrate your passion for the brand.
✨Showcase Your Communication Skills
Since the role involves engaging with bartenders, consumers, and trade partners, practice your communication skills before the interview. Prepare to discuss how you've successfully influenced others in the past, whether through presentations or casual conversations. Be ready to share examples that highlight your outgoing personality.
✨Demonstrate Cultural Awareness
The job requires engaging with local cultural figures, so be prepared to discuss your interest in music, art, and culture. Research local events or figures relevant to the brand and think about how you could leverage these connections to enhance brand awareness. This shows you're proactive and culturally savvy.
✨Prepare for Field-Based Scenarios
Since 80-90% of the role is field-based, think about scenarios where you've had to adapt to new environments or cultures. Be ready to discuss how you would approach product training and tastings in different settings. This will demonstrate your adaptability and readiness for the role's demands.
