PR & Events Communications Manager

We operate a hybrid working approach, which allows you to manage your time between home and office.

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600‑strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

Role purpose

The PR & Events Communication Manager drives the creation and global rollout of innovative and impactful PR campaigns that elevate brand visibility and consistency across markets. This role builds and nurtures an international PR network, collaborates closely with agencies, develops strategic PR assets and guidelines, and ensures performance through KPI‑driven assessments, while supporting strategic brand initiatives and coordinating budgets.

Your unique contribution

• Contribute & deliver creative & impactful global PR campaigns.
• Participate in the conception and execution of global PR strategies that enhance brand visibility and reputation.
• Ensure campaigns are innovative, aligned with brand values, and deliver measurable results across key markets.
• Build and maintain international PR network.
• Develop and nurture strong relationships with international media, influencers, journalists, and key opinion leaders to maximise brand coverage and storytelling opportunities worldwide.
• Collaborate closely with PR & Events agencies.
• Work hand‑in‑hand with external agencies to align on creative concepts, event activations, press materials, and timelines, ensuring consistent messaging and flawless execution across all initiatives.
• Close collaboration and integration with marketing teams.
• Collaborate closely with brand marketing team to ensure 360 integrated campaigns, providing always on strategic counsel on earned communications and assets.
• Develop innovative & relevant PR tools/assets.
• Create and adapt press kits, media releases, digital assets, storytelling content, and visual materials tailored to different markets and audiences to support global communication goals.
• Lead creation of guidelines for markets rollout to ensure consistency.
• Define and implement global PR guidelines, toolkits, and best practices, ensuring coherent brand representation and message alignment across all local markets and teams.
• Assess each campaign through KPIs that ladder back up brand objectives.
• Monitor, analyse and report campaign performance based on defined KPIs (media coverage, engagement, ROI, sentiment, etc.) to identify successes, learnings, and areas for improvement.
• Support Senior PR & Event Manager on key strategic brands.
• Partner with the Senior PR & Events Manager in developing and executing communication strategies for priority brands, contributing creative ideas and ensuring timely coordination with internal and external stakeholders.
• Budget coordination.
• Support in managing PR/events budgets, including tracking expenses, optimizing allocations and ensuring accurate reporting to maintain financial efficiency and transparency.

Who you’ll be working with

Internally, you’ll work closely with the brand marketing teams, the wider communications teams and key markets globally. Externally, your contacts will be media, influencers/content creators, agencies partners and brand partners.

Your blend of talent

This position could be right for you if you:

• Are a seasoned consumer PR & communications expert (via agency or in‑house) with proven experience of managing successful global PR & brand communications campaigns.
• Have strong expertise in event management experience and the ability to effectively plan and execute high‑profile media events.
• Excellent networking skills and media relations and a wider understanding of the global media landscape, with knowledge of how to land earned conversation across the full earned ecosystem through impactful storytelling.
• Exceptional stakeholder management with the ability to influence and interface effectively and professionally with other departments and company directors/stakeholders.
• Highly organised with the ability to work autonomously, prioritise busy workload and thrive under pressure.
• A strategic thinker and highly creative mind, with strong writing and presentation skills.
• Have a passion for and/or knowledge of the drinks industry/culture/modern luxury.

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee‑run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring. We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol. In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.