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- Tasks: Engage consumers and trade with Pernod Ricard brands at events and activations.
- Company: Join Pernod Ricard, a global leader in wines and spirits with 240 premium brands.
- Benefits: Enjoy flexible working, private medical insurance, 28 days holiday, and exclusive discounts.
- Why this job: Be part of a vibrant culture focused on conviviality, wellness, and making a positive impact.
- Qualifications: Passion for the drinks industry, strong communication skills, and digital savvy required.
- Other info: Role involves travel across the UK; perfect for those who love dynamic environments.
The predicted salary is between 28800 - 43200 £ per year.
Your Manager: Advocacy Manager
Team: Brand in Hand Team - Commercial
Location: Manchester/Liverpool/Leeds - Field Based – Full UK Driving Licence Required.
We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big. We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Your new team: This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK. At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees’ wellness, inclusion and safety and to making a positive impact on our industry and environment.
The Portfolio Ambassador role sits within the PRUK Advocacy Team in our Commercial Channel. As a Portfolio Ambassador you will support the building of our brands through both trade and consumer facing initiatives. You will work with colleagues in our commercial, brand and experiential teams on brand initiatives with focuses on advocacy, key events, education and consumer engagement. A passion for and enhanced knowledge of our brands is imperative with the chosen candidate working across our extensive and enviable portfolio.
Your unique contribution: You will have 3 main areas of responsibility:
- Consumer Engagement: You will be the face of Pernod Ricard brands at activations and events throughout the year. You will be confident speaking in front of groups of people with the ability to engage and hold the attention of an audience.
- Trade Engagement: You will have the ability to build strong, influential networks across the trade that can lead to tangible action and results.
- Category Expertise: You will be an Ambassador of all products within the Pernod Ricard portfolio and as such need a good base knowledge of all major spirits categories.
Who you’ll be working with: Internally, your main stakeholders will be the Brand Ambassadors, Experiential team, Commercial team and Brand Managers. Externally, you will interface with Consumers, Trade, Influencers, Commercial partners and Advocacy teams in other markets.
Your blend of talent: This position could be right for you if you:
- Enjoy a fast paced environment, can develop and deliver best in class training, experiences, drinks development and PR.
- Enjoy to travel around the UK.
- Have strong time and diary management skills.
- Are able to build rapport and relationships quickly.
- Can develop and implement a plan to help grow advocacy and visibility for the Pernod Ricard portfolio across key cities within your region.
- Have a strong understanding of the drinks industry (Spirits, Wine, etc.), the trade and its importance.
- Are digital savvy and able to deliver engaging content for the trade and consumers alike.
Our mix of benefits: For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
Conviviality: the Pernod Ricard Way: We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family.
We’re committed to diversity and inclusion: People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain.
Responsible drinking: As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success.
Portfolio Ambassador employer: Pernod Ricard USA
Contact Detail:
Pernod Ricard USA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Portfolio Ambassador
✨Tip Number 1
Familiarise yourself with Pernod Ricard's extensive portfolio of brands. Understanding the unique selling points and stories behind each brand will help you engage effectively with both consumers and trade partners during interviews and networking events.
✨Tip Number 2
Network within the drinks industry, especially with professionals who have experience in advocacy or brand ambassadorship roles. Attend industry events, tastings, or workshops to build connections that could lead to valuable insights and potential referrals.
✨Tip Number 3
Showcase your passion for consumer engagement by participating in relevant community events or social media campaigns related to spirits and cocktails. This hands-on experience can demonstrate your commitment and enthusiasm for the role.
✨Tip Number 4
Prepare to discuss your understanding of current trends in the spirits industry, particularly around cocktails and consumer preferences. Being knowledgeable about these trends will set you apart as a candidate who is not only passionate but also informed.
We think you need these skills to ace Portfolio Ambassador
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Portfolio Ambassador. Familiarise yourself with Pernod Ricard's brands and their market presence to demonstrate your passion and knowledge in your application.
Tailor Your CV: Customise your CV to highlight relevant experience in consumer engagement, trade relationships, and category expertise. Use specific examples that showcase your ability to engage audiences and build networks within the drinks industry.
Craft a Compelling Cover Letter: Write a cover letter that reflects your enthusiasm for the role and the company. Mention your understanding of the spirits industry and how your skills align with the company's values of conviviality and diversity.
Showcase Your Communication Skills: Since the role involves public speaking and engaging with various stakeholders, emphasise your communication skills in both your CV and cover letter. Provide examples of past experiences where you successfully engaged an audience or built rapport with clients.
How to prepare for a job interview at Pernod Ricard USA
✨Know Your Brands
Familiarise yourself with Pernod Ricard's extensive portfolio. Be prepared to discuss specific brands, their unique qualities, and recent trends in the spirits industry. This will show your passion and knowledge during the interview.
✨Engage with Confidence
As a Portfolio Ambassador, you'll be speaking in front of groups. Practice your public speaking skills and think about how you can engage an audience effectively. Consider sharing personal experiences or anecdotes related to the brands.
✨Network Like a Pro
Highlight your ability to build relationships within the trade. Prepare examples of how you've successfully networked in previous roles, and think about how you can leverage those skills to benefit Pernod Ricard.
✨Showcase Your Digital Savvy
Since the role requires creating engaging content, be ready to discuss your experience with digital platforms. Share examples of how you've used social media or other digital tools to promote brands or engage consumers.
