Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Measure and evaluate marketing effectiveness to optimise investment performance.
- Company: Join Pernod Ricard, a leading name in premium spirits and champagnes.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make a real impact by transforming data into actionable marketing insights.
- Qualifications: Degree-level education and experience in marketing analytics or related fields.
- Other info: Collaborative team culture with a focus on continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
About us
Pernod Ricard UK is part of Pernod Ricard, number two in spirits and Champagne. We are a convivial, passionate, entrepreneurial and dynamic company with 320 employees based in the UK, and are responsible for the sales, marketing and distribution of Pernod Ricard’s leading premium spirits and champagnes. Pernod Ricard holds one of the most prestigious brand portfolios in the drinks sector, including 19 brands among the top 100 worldwide. Our key brands in the UK include ABSOLUT vodka, Jameson Irish Whiskey, Beefeater and Plymouth Gins, The Glenlivet Scotch whisky, Havana Club rum, Malibu rum, Chivas Regal Scotch whisky, Perrier-Jouët champagne.
About the team
The Portfolio Strategy team sits in the central team and its key purpose is to foster portfolio growth by combining Category, Market and Consumer insights, to drive performance analysis, and strategic planning. Catalyst of investment and activation guidance supporting decision-making across the business.
About the role
The Marketing Effectiveness Manager is a newly created role designed to strengthen our ability to understand what works, why it works, and how to continuously improve marketing investment performance year on year. This position is highly impactful and requires a strongly data-driven profile, with solid understanding of insights, analytics, and campaign performance evaluation. The role will partner closely with Marketing, Insights, Regions and external agencies to translate campaign data into clear, actionable recommendations that improve effectiveness, efficiency and return on investment.
Key Responsibilities & Accountabilities
- Marketing Effectiveness & Performance: Measure and evaluate marketing effectiveness across brands and NPDs, channels and touchpoints (ATL, BTL, digital, media, activations) to identify drivers of success and opportunities for optimisation. Translate complex data into clear insights, stories and recommendations that improve future investment decisions.
- Data, Insights & Analytics: Leverage internal tools, dashboards and models to support data-driven decision-making, ensuring data accuracy, consistency and robustness of inputs.
- Business & Stakeholder Partnership: Act as a key partner to touch point owners and regions, supporting brand and campaign planning by providing evidence-based guidance. Manage and coordinate external agencies and vendors involved in effectiveness measurement and analytics projects. Contribute to the development and continuous improvement of frameworks, tools, processes and best practices related to marketing effectiveness.
Key relationships
- Portfolio Strategy & Insights Director
- Insights Manager
- Regional Teams and touch Point owners (Media, Retail, PR)
- External agencies and analytics partners
This position could be right for you if you have:
- Technical & Analytical Skills: Strong ability to read, interpret and work with numbers and performance data. Solid understanding of marketing effectiveness. Experience turning analysis into clear, decision-oriented insights. Strong attention to detail and high standards of accuracy. Good data visualisation and storytelling skills.
- Ways of Working: Data-driven, action-oriented and solutions-focused. Agile and comfortable working across multiple projects and stakeholders. Able to balance analytical rigour with creative and strategic.
- Personal Characteristics: Curious and self-driven, with a continuous improvement mindset. Team player who builds strong relationships and trust. Proactive, accountable and resilient.
- Experience & Background: Degree-level education or equivalent. Experience in marketing effectiveness, analytics, insights, business intelligence or related fields. Exposure to campaign measurement, media performance or investment optimisation. Experience working with agencies and cross-functional teams is a strong advantage. Agency, insights, analytics or consulting background is a plus.
Marketing Effectiveness Manager employer: Pernod Ricard USA
Contact Detail:
Pernod Ricard USA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Effectiveness Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Pernod Ricard. A friendly chat can open doors and give you insights that a job description can't.
✨Tip Number 2
Prepare for interviews by diving deep into marketing effectiveness. Brush up on your data analysis skills and be ready to discuss how you've turned insights into action in past roles.
✨Tip Number 3
Showcase your storytelling skills! When discussing your experience, focus on how you’ve translated complex data into clear recommendations that drove results. This is key for the Marketing Effectiveness Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Effectiveness Manager
Some tips for your application 🫡
Show Your Data Skills: Make sure to highlight your analytical skills in your application. We want to see how you can turn numbers into actionable insights, so don’t hold back on showcasing your experience with data and analytics.
Tell a Story with Your Experience: When detailing your past roles, focus on how you’ve used data to drive marketing effectiveness. We love a good story, so make it clear how your contributions led to successful outcomes!
Be Proactive and Curious: We’re looking for someone who’s not just reactive but also proactive. In your application, share examples of how you’ve taken the initiative to improve processes or outcomes in previous roles.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Pernod Ricard UK.
How to prepare for a job interview at Pernod Ricard USA
✨Know Your Numbers
As a Marketing Effectiveness Manager, you'll need to demonstrate your ability to work with data. Brush up on key metrics related to marketing effectiveness and be ready to discuss how you've used data to drive decisions in the past. Show them you can turn numbers into actionable insights!
✨Understand the Brand Portfolio
Familiarise yourself with Pernod Ricard's brand portfolio, especially the key brands mentioned in the job description. Be prepared to discuss how you would approach measuring effectiveness for these brands and what strategies you might suggest for optimisation.
✨Showcase Your Storytelling Skills
The role requires translating complex data into clear insights. Prepare examples of how you've successfully communicated data-driven recommendations in previous roles. Use storytelling techniques to illustrate your points and make your insights relatable.
✨Build Relationships
This position involves working closely with various teams and external agencies. Think about how you've built strong relationships in the past and be ready to share specific examples. Highlight your teamwork skills and how you can foster collaboration across different stakeholders.
