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- Tasks: Drive growth of RTD portfolio across EMEA & LATAM with innovative strategies.
- Company: Join a prestigious wine & spirits company with a convivial culture.
- Benefits: Remote work options, competitive salary, profit-sharing, and daily training opportunities.
- Why this job: Be part of a fast-growing category and make a real impact in the industry.
- Qualifications: 10 years in commercial leadership, strong negotiation skills, and multi-market experience.
- Other info: Collaborative workplace with a focus on equal opportunities and employee events.
The predicted salary is between 80000 - 100000 £ per year.
Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a Head of RTD Business Acceleration EMEA & LATAM! You will be based at The Island, our office in central Paris.
The Ready To Drink (RTD) category is growing exponentially with +11% CAGR expected in the next 5 years. Higher quality product propositions have improved the category image and accelerated growth of RTDs serving an unmet consumer need for convenient drinks. RTDs offer Pernod Ricard an opportunity to recruit new consumers, build loyalty to our spirits brands, and drive incremental business. Pernod Ricard has set a significant ambition for RTDs & Convenience leveraging our spirits brands to offer premium RTD & Convenience propositions. To deliver the ambition, a Global RTD & Convenience Business Unit (GBU) was created in 2021. The scope of the RTD GBU is to build successful franchises of our international brands. The purpose of the role is to drive the growth of the RTD portfolio throughout the EMEA & LATAM region through a strong collaboration with local Market Companies (MarketCos).
Your Key Missions
- GROW RTD SALES IN MATURE COUNTRIES
- Ensure proper commercial strategy execution in mature markets with an established Route-to-Market (e.g. Germany, South Africa).
- Proactively adjust plans depending on results and market evolution to maximize sustainable growth of the RTD business.
- Ensure momentum on existing SKUs.
- Compute Business Case for New Product Development, working together with RTD BU Finance team and MarketCo local teams.
- Recommend and monitor portfolio allocation in Tier-2 markets (e.g. BeNeLux, Spain, etc.).
- Recommend and monitor SKUs allocation by Route-to-Market channel in all markets.
- ENSURE STRONG ENGAGEMENT OF LOCAL MARKETCO TEAMS
- Engage with the entire MarketCo Sales organization (from Sales Executives to Commercial Director) to ensure high level sponsorship and execution pace.
- Speed-up decision making/problem solving for MarketCos through strong collaboration with RTD BU teams (e.g. operations, marketing, etc.) and MarketCo.
- Be the first point of contact of MarketCos for commercial related matters.
- Support the implementation of new capabilities needed to deliver the ambition.
- BE THE VOICE OF THE TRADE
- Provide continuous feedback to RTD BU on local needs and opportunities identification (e.g. successful new launches from competition, insights on liquid or packaging evolution, etc.).
- Continuously engage with retailers and consumers to ensure continuous feedback loop.
- MONITOR GLOBAL PERFORMANCE OF EMEA LATAM MARKETS
- Closely monitor global commercial performance (Volume Rate of Sales, Value Market Share, Distribution, etc.).
- Lead Monthly Commercial Performance Reviews with MarketCos.
- Direct management of 1 intern and 1 VIE. Strong influence of local RTD Sales resources.
- Business travels to be expected: 50% of the time should be spent in market.
If you recognise yourself in the description below, don’t wait to apply!
- 10-years’ experience in commercial leadership roles (channel management, account management, field execution) in the Beer, Soft Drinks or Energy Drinks industry.
- Multi-market experience is a plus.
- Strong influential skills and ability to engage with a wide range of senior stakeholders.
- Ability to understand business end-to-end (Marketing, Ops, Finance, Legal) and work with dedicated teams to grow business.
- Curiosity and creativity to turn challenges into business opportunities, identifying creative solutions and engaging teams on it.
- Ability to work in a multi-cultural environment.
- Strong negotiation skills with both internal and external stakeholders.
- Proactivity in identifying market trends and quickly react.
- You are fluent in English, French is a plus.
We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work remotely (up to 2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events… Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.
Head of RTD Business Acceleration EMEA & LATAM employer: Pernod Ricard USA
Contact Detail:
Pernod Ricard USA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of RTD Business Acceleration EMEA & LATAM
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products, especially in the RTD space, and think about how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive growth in the RTD category. Keep it concise and impactful – you want to leave them wanting to know more about you and what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Head of RTD Business Acceleration EMEA & LATAM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of RTD Business Acceleration role. Highlight your commercial leadership experience and any multi-market exposure you've had, as these are key for us.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the RTD category and how your background makes you the perfect fit for our team. Be sure to mention your ability to engage with stakeholders and drive growth.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your impact in previous positions. Numbers speak volumes, so if you can quantify your successes, do it! We love seeing how you've driven results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Pernod Ricard USA
✨Know Your RTD Market
Before the interview, dive deep into the Ready To Drink (RTD) market trends, especially in EMEA and LATAM. Familiarise yourself with the latest growth statistics, key players, and consumer preferences. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Leadership Skills
As a Head of RTD Business Acceleration, you'll need to demonstrate strong leadership capabilities. Prepare examples from your past experiences where you've successfully led teams or projects, particularly in commercial roles. Highlight how you engaged stakeholders and drove results in a multi-cultural environment.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about potential challenges in the RTD market and how you would address them. For instance, how would you adjust strategies for mature markets versus Tier-2 markets? Having clear, structured responses will set you apart.
✨Engage with Enthusiasm
During the interview, convey your passion for the wine and spirits industry. Engage with your interviewers by asking insightful questions about their current strategies and future ambitions for the RTD portfolio. This shows that you're not just looking for a job, but are excited about contributing to their vision.