At a Glance
- Tasks: Maximise brand visibility and collaborate with teams to drive sales in the On Trade sector.
- Company: Join Pernod Ricard, a global leader in wines and spirits with a diverse portfolio of 240 premium brands.
- Benefits: Enjoy hybrid working, private medical insurance, 28 days holiday, and discounts on our brands.
- Why this job: Be part of a vibrant culture focused on wellness, inclusion, and making a positive impact.
- Qualifications: Ideal for those who can engage with local markets and drive brand awareness through creative activations.
- Other info: We value diversity and promote responsible drinking; all backgrounds are welcome.
The predicted salary is between 28800 - 43200 £ per year.
Your Manager: Field Sales Manager
Team: On Trade
Location: Field-based (However must live on Patch)
We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big. We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Here in the UK, Pernod Ricard is made up of 3 businesses:
- Pernod Ricard UK, which markets, sells and distributes our products in the UK and also drives the global development of our iconic Gin brands through The Gin Hub.
- Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio.
- Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
Your new team: This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK. As the world’s 2nd largest spirits market, the UK is a key location for our company.
At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees’ wellness, inclusion and safety and to making a positive impact on our industry and environment.
The UK market is a well-developed, competitive environment with a number of large competitors selling to very well developed trade segments. The On Trade consists of over 120,000 licensed premises supplied by a number of large national and many small regional wholesalers. Pernod Ricard UK manages the On Trade through 4 aligned business units - Field Sales, Prestige, Managed Retail and Route To Market.
Your unique contribution: You will have 2 main areas of responsibility:
- Maximise availability, visibility and ROS to targeted On Trade customers for Pernod Ricard strategic brands within a designated post code territory.
- Work in Collaboration with Brand Ambassadors, Customer Marketing and the wider Field Sales team to grow contract compliance, share of presence and ultimately volume with our key independent free trade customers.
Who you’ll be working with: Internally, your main stakeholders will be the Field Sales Manager and Channel Manager, Regional Customer Account Executive, Brand Managers, Customer Marketing Managers and Brand Ambassadors. Externally, you will interface with Route to Market wholesalers, customers and consumers.
Your blend of talent: This position could be right for you if you:
- Engage with local RTMs to facilitate growth and development.
- Gain new listings across the portfolio to increase distribution and house pour status in major categories (vodka, gin, rum, champagne).
- Maximise visibility to increase brand awareness, through on-trade activation (brand takeovers and sponsorship).
- Collaborate with Brand Activation teams to organise staff education to ensure recommendations by driving bartender and consumer advocacy.
- Evaluate activity to determine effectiveness and measurement of objectives (SMART).
Our mix of benefits: For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way: We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.
We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility.
We’re committed to diversity and inclusion: People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain.
Responsible drinking: As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
Business Development Executive (Leeds) employer: Pernod Ricard USA
Contact Detail:
Pernod Ricard USA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive (Leeds)
✨Tip Number 1
Familiarise yourself with Pernod Ricard's brand portfolio. Knowing the key brands and their unique selling points will help you engage effectively with potential customers and demonstrate your passion for the products.
✨Tip Number 2
Network within the local On Trade community in Leeds. Attend industry events, trade shows, or local tastings to build relationships with potential clients and gain insights into market trends that could benefit your role.
✨Tip Number 3
Showcase your collaboration skills by preparing examples of how you've successfully worked with teams in the past. Highlighting your ability to work alongside Brand Ambassadors and marketing teams will be crucial for this role.
✨Tip Number 4
Research the competitive landscape in the UK spirits market. Understanding your competitors and their strategies will allow you to articulate how you can help Pernod Ricard stand out and achieve its growth targets.
We think you need these skills to ace Business Development Executive (Leeds)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development and sales, particularly within the On Trade sector. Use specific examples that demonstrate your ability to maximise visibility and drive growth for brands.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the spirits industry and Pernod Ricard's brands. Mention how your skills align with their focus on collaboration and brand activation, and provide examples of past successes in similar roles.
Showcase Your Understanding of the Market: Demonstrate your knowledge of the UK spirits market and the competitive landscape in your application. Discuss trends you've observed and how you would leverage them to benefit Pernod Ricard's strategic brands.
Highlight Your Soft Skills: Pernod Ricard values conviviality and teamwork. Emphasise your interpersonal skills, ability to work collaboratively, and any experience you have in fostering relationships with stakeholders, both internally and externally.
How to prepare for a job interview at Pernod Ricard USA
✨Know Your Brands
Familiarise yourself with Pernod Ricard's extensive portfolio of brands. Be prepared to discuss how you can contribute to the visibility and growth of these brands in the On Trade sector.
✨Understand the Market
Research the UK spirits market, especially the competitive landscape. Show that you understand the challenges and opportunities within the On Trade channel and how you can help the company navigate them.
✨Demonstrate Collaboration Skills
Highlight your experience working with cross-functional teams. Discuss how you can effectively collaborate with Brand Ambassadors and Customer Marketing to drive brand awareness and sales.
✨Showcase Your Sales Strategy
Prepare to share specific examples of how you've successfully gained new listings or maximised visibility for products in previous roles. Use metrics to demonstrate your impact and align your strategies with Pernod Ricard's goals.