At a Glance
- Tasks: Lead innovative marketing activations and manage a dynamic team across Europe.
- Company: Join a global leader in the spirits industry with a vibrant culture.
- Benefits: Enjoy private medical insurance, 28 days holiday, and flexible working options.
- Other info: Opportunity for travel and professional growth in a fast-paced role.
- Why this job: Shape brand experiences for millions of travellers in exciting retail environments.
- Qualifications: Experience in customer marketing and strong leadership skills required.
The predicted salary is between 55000 - 65000 € per year.
As Senior Marketing Activation Manager, you will lead the planning and execution of best-in-class activations across three of our global GTR customers. Managing five direct reports, you will shape the annual regional activation strategy, localise global toolkits, negotiate marketing plans, increase visibility and deliver impactful omnichannel brand experiences across key airports in Europe. This is a pivotal role in how our brands show up across Europe and beyond—combining creativity, commercial partnership, shopper understanding and flawless execution.
This position requires the ability to travel up to 30% of the time for customer meetings and airport visits. This role has 4 main areas of responsibilities.
- Reporting & Financial Management
- Own customer-level A&P budgets, including PO management and monthly financial tracking.
- Provide reporting and insights on campaign performance against KPIs for both customers and internal stakeholders.
- Monitor depletion trends and share actionable insights with commercial teams.
- Assess visibility tools and campaign effectiveness to drive continuous improvement and efficiencies.
Your blend of talent:
- Strong leadership and people management capability.
- Ability to work collaboratively with sales and cross-functional teams.
- Demonstrated success in negotiating annual customer marketing agreements.
- Confident in presenting to key internal and external stakeholders.
- Strong analytical and financial acumen, including budget management and reporting.
- A dynamic, adaptable and proactive mindset, with excellent project leadership.
Your work will directly influence how millions of travellers experience our brands. You will shape visibility, elevate conversion and build strong partnerships with customers—creating standout, cross-channel brand moments in one of the most exciting retail environments in the world.
You will thrive in this role if you bring:
- Experience in customer marketing, trade marketing or activation within Travel Retail, domestic off trade, FMCG, luxury or spirits.
- Curiosity, drive and the ability to manage multiple fast-paced projects simultaneously.
- Solid business experience in Marketing within FMCG/drinks or Travel Retail with experience in Brand & Trade Marketing.
- Demonstrable business acumen, analytical and solid influencing skills.
For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Senior Marketing Activation Manager employer: Pernod Ricard España SA
Pernod Ricard is an exceptional employer that fosters a vibrant work culture centred around conviviality, encouraging creativity and collaboration among its employees. With a strong focus on employee growth, the company offers comprehensive benefits including private medical insurance, generous holiday allowances, and opportunities for professional development, all while operating in the dynamic environment of Chiswick, London. This role as Senior Marketing Activation Manager not only allows you to lead impactful marketing strategies but also provides a unique chance to influence how millions of travellers experience our renowned brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Activation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can help elevate their brand experiences. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Marketing Activation Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Activation Manager role. Highlight your experience in customer marketing and any relevant projects you've led. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don't forget to mention your leadership experience and ability to manage multiple projects.
Showcase Your Achievements:When filling out your application, be sure to include specific examples of your past successes. Whether it's negotiating marketing agreements or delivering impactful campaigns, we love to see quantifiable results that demonstrate your capabilities.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Pernod Ricard España SA
✨Know Your Numbers
As a Senior Marketing Activation Manager, you'll need to demonstrate your financial acumen. Brush up on budget management and be ready to discuss how you've tracked campaign performance against KPIs in the past. Bring specific examples of how your insights have driven improvements.
✨Showcase Your Leadership Skills
With five direct reports, strong leadership is key. Prepare to share your experiences in managing teams and how you've fostered collaboration across departments. Think of a time when you successfully led a project and how you motivated your team to achieve results.
✨Be Ready to Negotiate
Negotiating marketing plans is a big part of this role. Come prepared with examples of successful negotiations you've conducted in the past. Highlight your approach and the outcomes, especially if they resulted in increased visibility or brand impact.
✨Understand the Market Landscape
Familiarise yourself with the travel retail environment and the specific challenges it faces. Be ready to discuss trends and how they might affect marketing strategies. Showing that you understand the market will set you apart as a candidate who can hit the ground running.
