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- Tasks: Lead global whisky education programmes and create engaging training content.
- Company: Join a leading spirits company with a rich heritage and innovative culture.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of whisky education and connect with global influencers.
- Qualifications: 5+ years in whisky marketing and experience in education programmes.
- Other info: Be part of a passionate team driving brand advocacy and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
As Senior Brand Manager, Whisky Education, you will work on the strategic development, management and activation of global education programmes across the Single Malt portfolio. As a key team member of the Speciality Whisk(e)y Education & Advocacy team – reporting to the Head of Marketing - responsible for shaping how our brands are understood, enjoyed & celebrated. You’ll be the architect of storytelling, ensuring our brands connect meaningfully with influencers, consumers & customers around the world.
Develop Education Strategy & Content
- Set clear goals, KPIs, and performance standards aligned with brand and commercial priorities.
- Foster a collaborative and creative team culture.
- Facilitate ambassador training, inward visits, and cross-market knowledge sharing.
- Lead roll out and ongoing management of Chivas Campus online portfolio education programme – including resource bank for global ambassadors & rebranding Speyside training academy.
- Develop ongoing partnership with Edinburgh Whisky Academy – exploring possible certificate and diploma level courses and global opportunities for senior ambassadors.
- Collaborate with product architecture teams to build a global education strategy for trade, internal stakeholders, and consumers.
- Create engaging, scalable training content across in-person, digital, and hybrid channels.
- Ensure brand education assets reflect authenticity and heritage.
- Build long-term relationships with industry professionals and whisky communities.
- Equip ambassadors with world-class tools for tastings, distillery visits, and thought leadership.
Ensure Global Alignment & Execution
- Tailor global strategies to market-specific needs.
- Monitor execution for consistency, impact, and ROI.
- Act as a connector between brand teams, BAT, and markets.
Champion Brand Experience & Thought Leadership
- Oversee flagship education programmes.
- Stay ahead of trends in spirits and luxury, with a focus on digital and AI innovation.
Requirements/capabilities
- 5+ Years of proven experience in Whisky / & or Spirits Marketing.
- Experience working on global education or ambassador programmes.
- Experience in content development, training, and stakeholder engagement.
- Digital fluency in education and CRM platforms.
- Experience in influencer and community engagement.
Pernod Ricard is a worldwide leader in the spirits industry, with consolidated sales of €11.6 Billion in 2024, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our comprehensive portfolio of premium brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes.
We are a business with a soul: a company with family values, deeply rooted in our terroirs and legacy. We drive the long-term growth of our brands with full respect for people and the environment, while empowering our 19,500+ employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality.
Our shared purpose, mission, ambition and culture define who we are and drive our collective success.
Senior Brand Manager - Whiskey Education employer: Pernod Ricard España SA
Contact Detail:
Pernod Ricard España SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Whiskey Education
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend whisky events, and join online communities. The more people you know, the better your chances of landing that Senior Brand Manager role.
✨Tip Number 2
Show off your passion for whisky! When you get the chance to chat with potential employers, share your knowledge and enthusiasm for the industry. Let them see how much you care about brand storytelling and education.
✨Tip Number 3
Prepare for interviews by researching the company’s current education programmes and their brand values. Tailor your answers to show how your experience aligns with their goals, especially in global education and ambassador programmes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Brand Manager - Whiskey Education
Some tips for your application 🫡
Show Your Passion for Whisky: When writing your application, let your love for whisky shine through! Share any personal experiences or insights that connect you to the world of spirits. We want to see how you can bring that passion into the role.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience in whisky marketing and education. We’re looking for specific examples that demonstrate your skills and achievements in this area, so don’t hold back!
Be Authentic: We value authenticity, so be yourself in your application. Use a tone that reflects who you are while still being professional. This is your chance to stand out, so let your personality come through!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Pernod Ricard España SA
✨Know Your Whisky
Make sure you brush up on your whisky knowledge before the interview. Understand the different types of whiskies, their production processes, and what makes them unique. This will not only show your passion for the industry but also help you connect with the interviewers on a deeper level.
✨Showcase Your Storytelling Skills
As a Senior Brand Manager, storytelling is key. Prepare examples of how you've successfully crafted narratives around brands in the past. Think about how you can translate that into engaging education programmes for whisky enthusiasts and ambassadors.
✨Demonstrate Digital Savvy
With a focus on digital and AI innovation, be ready to discuss your experience with digital platforms and CRM tools. Share specific examples of how you've used technology to enhance brand education or community engagement in previous roles.
✨Prepare for Collaboration Questions
This role requires a collaborative spirit. Think of instances where you've worked cross-functionally or led teams to achieve common goals. Be prepared to discuss how you foster a creative team culture and build relationships with stakeholders.