At a Glance
- Tasks: Lead the strategic direction of Jameson Irish Whiskey and create impactful brand plans.
- Company: Join Pernod Ricard, a dynamic leader in the spirits industry with a vibrant culture.
- Benefits: Enjoy a competitive salary, flexible working, and opportunities for personal growth.
- Other info: Be part of an inclusive team that values diversity and encourages innovation.
- Why this job: Shape the future of a beloved brand and connect with consumers in meaningful ways.
- Qualifications: Proven brand strategy experience and a passion for creativity and commercial success.
The predicted salary is between 55000 - 65000 € per year.
Pernod Ricard UK is part of Pernod Ricard, number two in wines and spirits. We are a convivial, passionate, entrepreneurial and dynamic company with 320 employees based in the UK, responsible for the sales, marketing and distribution of Pernod Ricard’s leading premium spirits, wines and champagnes.
Jameson is on a roll — growing, culturally relevant and full of ambition. As the world’s #1 Irish Whiskey and one of the UK’s most loved spirits brands, we’re building for the long term, investing in creativity, football culture and connection, and we’re looking for a Senior Brand Manager to help shape the next chapter of the Jameson story.
This is a role with genuine influence. You’ll set strategic direction, guide activation that cuts through, and act as a true brand custodian — balancing creativity with commercial rigour and thinking beyond the next campaign to what builds lasting brand love.
About the team
Our Vision as a marketing department is to be the engine of our business, fundamentally setting and driving the strategy that will enable PRUK to achieve its goals. This vision is underpinned by a commitment to understanding our consumers and their moments of conviviality, to creativity and entrepreneurship, all with solid commercial foundations. As a member of the marketing department, you will work cross functionally to ensure our brands are present and play an active role in the moments that matter in consumers' lives.
About your role
As Senior Brand Manager, you’ll lead the long‐term strategic direction of Jameson in the UK, translating consumer insight and cultural opportunity into sharp brand choices and standout plans. Your key priority projects will include championing our serve strategy, using Jameson Ginger & Lime as a powerful recruitment pathway for new and younger drinkers, and landing our portfolio strategy with impact and efficiency.
Key Responsibilities
- Define and deliver Jameson’s long‐term brand strategy, aligned to global direction but rooted firmly in UK culture.
- Lead the annual brand planning process, grounded in insight, market dynamics and competitive understanding.
- Develop and deliver best‐in‐class communication and activation plans — from ATL to digital, experiential and partnerships.
- Own agency relationships, briefing brilliantly and ensuring work lands with impact.
- Track brand health and performance month‐by‐month, identifying risks and opportunities and taking confident, considered action.
- Work hand‐in‐hand with Commercial and Customer Marketing teams to ensure brand plans translate into commercial success.
- Commission and interpret category analysis and consumer research to deepen understanding and unlock growth opportunities.
- Act as a true custodian of the Jameson brand, setting the standard for consistency, quality and creative stretch across every touchpoint.
- Lead the day‐to‐day running of the brand with confidence, clarity and pace, ensuring priorities are clear and delivery is strong.
- Line‐manage and develop an Assistant Brand Manager, providing direction, coaching and support to enable standout performance.
Who you’ll work with
Internally, you’ll be part of our close-knit Jameson UK Brand Team and work cross-functionally with Global Brand Team, Digital/Social & in-house Creative Studio, Customer Marketing & Commercial Teams, Finance, Ops, Category and Supply Chain. Externally, you’ll link up with Creative and Media agencies, Experiential & sampling partners, influencers, talent and brand collaborators.
What we’re looking for:
You’re a strategic thinker who knows how to turn vision into action — and action into results. You’ll bring:
- Strong brand strategy experience, with proven impact at Senior Brand Manager level (or ready to step into it).
- A consumer‐first mindset, grounded in insight and cultural understanding.
- Confidence working cross‐functionally and influencing senior stakeholders.
- Experience managing agencies and complex projects end‐to‐end.
- A balance of creativity and commercial thinking — you care about the idea and the impact.
- A growth mindset: curious, bold, open to learning and unafraid to challenge the status quo.
Most importantly, you’ll bring energy, ownership and belief in the power of brands to create real connection.
At Pernod Ricard, we want to build an inclusive organisational culture, where everyone feels welcome. We are ‘créateurs de convivialité’, and conviviality can only thrive when we embrace our differences. For us, inclusion is all about respect, ethics and mutual trust, living a culture that encourages openness, cooperation, transparent communications and ensures a work environment that is fun, contemporary, relevant, and responsible.
Senior Brand Manager - Jameson Irish Whiskey employer: Pernod Ricard España SA
Pernod Ricard UK is an exceptional employer, offering a vibrant work culture that champions creativity and collaboration in the heart of Chiswick, London. With a commitment to employee growth and inclusivity, we provide opportunities for professional development while working with some of the most prestigious brands in the spirits industry. Join us to be part of a dynamic team that values innovation and fosters a sense of conviviality, making every day at work meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Jameson Irish Whiskey
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Pernod Ricard. A friendly chat can open doors and give you insights that might just land you that Senior Brand Manager role.
✨Tip Number 2
Show your passion for the brand! When you get the chance to meet with hiring managers or during interviews, share your love for Jameson and how you envision its future. Authentic enthusiasm can set you apart from the crowd.
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss not just your experience but also your creative ideas for Jameson. Think about how you can contribute to their vision and be prepared to pitch your thoughts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Pernod Ricard.
We think you need these skills to ace Senior Brand Manager - Jameson Irish Whiskey
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your enthusiasm for Jameson Irish Whiskey shine through. Share why you love the brand and how you can contribute to its growth. We want to see that you’re not just looking for a job, but that you genuinely care about the brand's story.
Tailor Your Experience:Make sure to highlight your relevant experience in brand management. Use specific examples that align with the responsibilities mentioned in the job description. We’re looking for someone who can translate consumer insights into actionable strategies, so show us how you've done this before!
Be Clear and Concise:Keep your application straightforward and to the point. Avoid jargon and fluff; instead, focus on what makes you a great fit for the role. We appreciate clarity, so make it easy for us to see your strengths and how they relate to the position.
Apply Through Our Website:Don’t forget to submit your application through our official website! This ensures that we receive your application directly and can process it efficiently. Plus, it shows that you’re serious about joining our team at Pernod Ricard.
How to prepare for a job interview at Pernod Ricard España SA
✨Know Your Brand Inside Out
Before the interview, dive deep into Jameson Irish Whiskey's history, values, and current market position. Understand their recent campaigns and how they resonate with consumers. This knowledge will help you demonstrate your passion and strategic thinking during the conversation.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and executed brand strategies in the past. Highlight your ability to translate consumer insights into actionable plans, as this is crucial for the Senior Brand Manager role. Use metrics to back up your successes!
✨Be Ready to Discuss Collaboration
This role involves working cross-functionally, so be prepared to share experiences where you've successfully collaborated with different teams or stakeholders. Emphasise your communication skills and how you’ve influenced others to achieve common goals.
✨Demonstrate Your Creative Edge
Think of innovative ideas that could elevate the Jameson brand. Whether it’s a new campaign concept or a unique partnership, come armed with creative suggestions. This shows you’re not just about numbers but also about building a brand that resonates emotionally with consumers.
