At a Glance
- Tasks: Lead global marketing strategy for a premium gin brand and enhance brand equity.
- Company: Join Pernod Ricard, a leader in the global spirits industry with a vibrant culture.
- Benefits: Enjoy private medical insurance, 28 days holiday, and employee discounts.
- Other info: Hybrid working model with a focus on diversity and inclusion.
- Why this job: Make an impact in a dynamic environment while working with luxury brands.
- Qualifications: 5+ years in brand marketing, fluent in English and Japanese.
The predicted salary is between 60000 - 80000 € per year.
We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Role overview
As Senior Brand Manager - Brand Architecture & Activation, you will work closely with the Gin & Aperitif Brand Architecture & Activation Director to lead the global marketing strategy for the gin brand. You will be instrumental in enhancing brand equity, developing premium assets, and driving strategic initiatives across key markets.
Key responsibilities
- Monitor brand performance and equity tracking, identifying actionable insights and opportunities.
- Foster collaboration with key markets to co-develop strategic brand plans aligned with local needs and global strategy.
- Contribute to the development and execution of brand fundamentals including positioning, identity, and education.
- Lead brand advocacy and education initiatives with the support of the advocacy manager in your team.
- Partner with expert teams (comms, shopper, digital) to develop strategic briefs.
- Contribute to monthly strategic alignment meetings, manage priorities, and oversee budget processes.
- Lead Integrated Business Planning (IBP) content and release in collaboration with market activation teams.
- Managing one direct report, the Advocacy and Education Manager reports into this role.
Key relationships
- Local teams of the brand home and distillery
- Market co-marketing teams in the brand country of origin
- Major market companies
- External agencies
Experience required
- 5+ years in brand marketing with a proven track record in activation, strategic planning, performance tracking, and global brand management.
- Experience in both market and brand roles.
- International experience, especially alongside Japanese market experience with Japanese language.
- Background in luxury or prestige brands and/or spirits industry is a strong advantage.
- Management experience is advantageous.
Key competencies
- Strategic planning and implementation.
- Data analysis and interpretation.
- Consumer-centric mindset.
- Strong organisational and project management skills.
- Sensitivity to luxury brand cues and attention to detail.
- Entrepreneurial spirit and drive with strong problem-solving skills.
- Excellent communication, collaboration, and presentation skills.
Education: Bachelor’s degree or higher
Languages: Fluent in English, proficiency in Japanese is key.
Our mix of benefits
For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring. We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility.
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
Senior Brand Manager - Brand Architecture and Activation (Japanese Speaker) employer: Pernod Ricard España SA
Pernod Ricard is an exceptional employer, offering a vibrant work culture that champions conviviality and collaboration in our state-of-the-art Chiswick office. With a strong commitment to employee wellbeing, we provide comprehensive benefits including private medical insurance, generous holiday allowances, and opportunities for personal growth within a diverse and inclusive environment. Join us to be part of a global leader in the spirits industry, where your contributions are valued and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Brand Architecture and Activation (Japanese Speaker)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Pernod Ricard or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Pernod Ricard loves conviviality, so think about how you can showcase your personality and fit into their unique vibe during your conversations.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Brand Manager. Highlight your strategic planning skills and any relevant international experience, especially with the Japanese market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Pernod Ricard family.
We think you need these skills to ace Senior Brand Manager - Brand Architecture and Activation (Japanese Speaker)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Brand Manager role. Highlight your brand marketing experience, especially in activation and strategic planning, to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for brand architecture and activation, and don’t forget to mention your Japanese language skills. We love seeing how candidates connect their experiences to our values.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your impact. Use metrics where possible to show how you’ve driven brand performance and equity – we’re all about results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining the Pernod Ricard family!
How to prepare for a job interview at Pernod Ricard España SA
✨Know Your Brand Inside Out
Before the interview, dive deep into Pernod Ricard's brand portfolio, especially the gin brands. Understand their market positioning, recent campaigns, and how they resonate with consumers. This knowledge will help you demonstrate your passion and strategic thinking during the discussion.
✨Showcase Your Japanese Market Expertise
Since fluency in Japanese is key for this role, be prepared to discuss your experience in the Japanese market. Highlight any specific campaigns or strategies you've implemented that catered to Japanese consumers, showcasing your cultural understanding and adaptability.
✨Prepare for Data-Driven Questions
As a Senior Brand Manager, you'll need to analyse brand performance. Brush up on your data analysis skills and be ready to discuss how you've used data to inform marketing strategies in the past. Bring examples of how your insights led to successful brand activations.
✨Demonstrate Leadership and Collaboration Skills
This role involves managing a direct report and collaborating with various teams. Prepare examples that showcase your leadership style and how you've successfully worked with cross-functional teams. Emphasise your ability to foster collaboration and drive results.
