At a Glance
- Tasks: Drive brand strategy and activation for iconic gin brands in a dynamic environment.
- Company: Join Pernod Ricard, a global leader in the spirits industry with a vibrant culture.
- Benefits: Enjoy competitive salary, private medical insurance, 28 days holiday, and employee discounts.
- Other info: Embrace a culture of conviviality and inclusivity while making a positive impact.
- Why this job: Be part of a creative team shaping the future of premium spirits brands.
- Qualifications: Experience in brand strategy, consumer insights, and project management is essential.
The predicted salary is between 60000 - 75000 € per year.
Be part of something big
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Your unique contribution
The Senior Brand Manager is a key contributor to the strategic development, management and activation of a brand portfolio with the objective to constantly enhance the brand’s value proposition and grow the business.
You will have the following main areas of responsibility:
- Brand strategy: Contribute to the development of the brand(s) strategy in keeping with the Group’s global framework, bringing to life the brand positioning, drawing on key consumer insights, articulating portfolio strategies in key geographies, and identifying growth opportunities.
- Product development: Lead NPD, Ltd Editions and Special Packs.
- Portfolio Management: Lead/support the enhancement/rationalization of the range.
- Brand Activation: Lead the development of product and campaign-led activation platforms, guidelines and tools.
- Brand World: Develop/enhance brand visual identity guidelines and ensure compliance across all touchpoints.
Who you’ll be working with:
- Reports to Head of Brand Architecture and Activation Gins.
- Stakeholders include Gins & Aperitifs LT, Brand Comms, Content and Earned Media, Shopper Marketing, Consumer Insights, PR & Event and Trade & Advocacy CoE, Global Innovation, external agencies and market entities.
Your blend of talent
This position could be right for you if you bring strong capabilities across both functional and leadership areas, including:
- Brand Strategy Development
- Consumer Insights
- Portfolio Management
- Visual Branding
- Project and Agency Management
- Packaging Development
- Commercial Acumen & Budget Management
- Strategic Thinking
- Creativity and Storytelling
- Cross Function team and stakeholder management
- Cultural Intelligence
- Collaboration & Communication
Our mix of benefits
For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.
We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility.
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success.
Senior Brand Manager, Brand Architecture & Activation Gins employer: Pernod Ricard España SA
Pernod Ricard is an exceptional employer, offering a vibrant work culture that prioritises conviviality, collaboration, and sustainability. With a strong commitment to employee wellbeing, we provide comprehensive benefits including private medical insurance, generous holiday allowances, and opportunities for personal and professional growth within our dynamic London office. Join us to be part of a diverse team that values creativity and empowers you to make a meaningful impact in the global spirits industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager, Brand Architecture & Activation Gins
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Pernod Ricard. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Pernod Ricard loves conviviality, so think about how you can showcase your personality and fit into their vibrant team during your conversations.
✨Tip Number 3
Showcase your creativity! When discussing your past experiences, highlight projects where you’ve brought innovative ideas to life. This is key for a Senior Brand Manager role, especially in brand activation and strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Pernod Ricard family.
We think you need these skills to ace Senior Brand Manager, Brand Architecture & Activation Gins
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Brand Manager role. Highlight your brand strategy development and consumer insights experience, as these are key for us.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand activation and how your creativity can contribute to our portfolio. Be genuine and let your personality come through.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your impact in brand management. Numbers and results speak volumes, so don’t shy away from sharing them with us!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Pernod Ricard.
How to prepare for a job interview at Pernod Ricard España SA
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's brand portfolio, especially the gins. Familiarise yourself with their unique selling points and recent campaigns. This will show your genuine interest and help you articulate how you can contribute to their brand strategy.
✨Showcase Your Creativity
As a Senior Brand Manager, creativity is key. Prepare examples of past projects where you've successfully developed brand strategies or led product activations. Be ready to discuss how you can bring fresh ideas to the table for new product development and brand positioning.
✨Understand Consumer Insights
Pernod Ricard values consumer insights in shaping brand strategies. Brush up on how to analyse consumer data and trends. Be prepared to discuss how you’ve used insights in previous roles to drive brand growth and how you would apply this knowledge to their brands.
✨Demonstrate Collaboration Skills
This role involves working with various stakeholders. Think of examples that highlight your ability to collaborate across teams. Discuss how you’ve managed cross-functional projects and how you can foster strong relationships within the company to enhance brand activation.
