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- Tasks: Lead global on-premise marketing strategy and insights for iconic brands.
- Company: Join Pernod Ricard, a leader in the spirits industry with a rich heritage.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Shape brand experiences in bars and restaurants while influencing global strategies.
- Qualifications: 12+ years of marketing experience with strong insights and strategic skills.
- Other info: Dynamic role with a focus on cultural trends and bartender engagement.
The predicted salary is between 36000 - 60000 £ per year.
The on-trade is the beating heart of cultural influence for Pernod Ricard — a space where brands like Absolut, Jameson, Beefeater, Malibu, Havana Club, Chivas, and Lillet earn their place through unforgettable experiences. It is in bars, restaurants, clubs, and cocktail venues where our brands gain momentum, where rituals are born, and where bartenders shape the stories consumers take home.
About the role
We are hiring a Senior Marketing Manager On-Trade to lead Pernod Ricard’s global on-premise strategy, build our trade insight foundations, and set the strategic direction for SIP, our Pernod Ricard Global Advocacy Platform. Sitting within the Trade Advocacy Center of Excellence, this role defines how our brands win in the on-trade—through segmentation, insights, frameworks, and experience principles that guide markets and brands globally. This is a highly strategic, influential role. You will lead our global understanding of drinking occasions, trade behaviour, bartender culture, and on-premise dynamics. You will translate these insights into scalable, global frameworks and shape the strategic vision for our trade engagement platforms. You will work cross-functionally with Brand Architecture Teams, Consumer Insights, Markets, and Advocacy specialists to ensure we deliver consistent, culturally relevant, premium brand experiences in the on-trade.
Your key missions
- Global Lead of On-Premise Trade & Industry Insights
- Lead the global on-premise insights agenda, including consumer behavior, bartender culture, category dynamics, and channel performance.
- Build and maintain the global on-trade knowledge base—segmentation models, bartender profiles, drinking occasions, cultural trends, and market patterns.
- Translate cultural and hospitality trends into strategic opportunities for brands, SIP, and global Advocacy programs.
- Partner with insights providers (e.g., Nielsen, Reverb, Readerly) to identify growth drivers, premiumization opportunities, and future-facing trade trends.
- Define global on-premise strategy principles and frameworks for PR brands, ensuring consistent excellence across segmentation, targeting, and engagement.
- Lead global on-premise segmentation & bartender segmentation frameworks, ensuring they are insight-driven, future-fit, and consistently applied across Global Pernod Ricard brands and markets.
- Align global segmentation with market-level segmentation models, defining clear guidelines, use cases, and prioritization to drive coherent targeting, activation planning, and account selection globally.
- Build the global on-premise playbook including segmentation, key occasion strategy, On Trade Brand World principles / POS strategy, programming models, and broadcasting through IBP (twice yearly).
- Work closely with Brand Architecture teams to ensure trade strategies ladder into brand challenges and comms, and provide feedback on-premise programs.
- Lead the vision, roadmap, governance, and strategic evolution.
- Define global annual priorities, initiatives, and performance management framework.
- Oversee delivery/scaling of program while coordinate with top markets on execution standards, capability building, and adoption of global tools.
- Partner with Brand Ambassadors, Brand Homes, and Education teams to ensure the Global Advocacy Platform delivers excellence in advocacy, training, and brand experiences.
- Measure and report impact on recruitment, penetration, trade advocacy, brand equity, and commercial outcomes.
- Set global KPIs for trade programs, advocacy initiatives, and on-premise strategies.
- Deploy, test, measure, optimize frameworks for market adoption and global scaling.
- Lead annual planning, including budget definition and resource prioritization.
- Conduct regular performance reviews with markets using data-driven impact evaluations.
If you recognise yourself in the description below, don't wait and apply! You will thrive in this role if you are a visionary, insight-led marketer with a passion for shaping how brands live, breathe, and influence within the on-premise world. You bring a rare combination of strategic clarity, cultural fluency, and commercial sharpness, enabling you to turn trends, data, and creative inspiration into global frameworks that elevate brand experiences.
You have:
- +12 years relevant experience.
- The ability to define and lead long-range global on-premise and Advocacy strategies across multiple brands and markets.
- Deep expertise in consumer, bartender, and on-premise insights — translating cultural signals and data into bold strategic actions.
- Strong commercial acumen, with confidence in budgeting, KPI setting, ROI assessment, and strategic prioritization.
- A track record of delivering complex, multi-market programs with excellence, efficiency, and attention to detail.
- High cultural fluency in hospitality and bartender culture, bringing brand ambitions to life through powerful on-trade experiences.
- Advanced analytical skills, synthesizing trade, consumer, and market data to guide decisions and optimize performance.
- Clear, compelling communication and storytelling abilities that mobilize diverse senior stakeholders in matrix organizations.
- An entrepreneurial, adaptable mindset with resilience in fast-paced, evolving environments.
- A global perspective and cultural sensitivity, designing frameworks that work across markets while respecting local realities.
Senior Marketing Manager On-Trade in London employer: Pernod Ricard España SA
Contact Detail:
Pernod Ricard España SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager On-Trade in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially in bars and restaurants. Attend events, join relevant groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers or industry peers, share your insights on on-trade trends and consumer behaviour. This not only showcases your knowledge but also positions you as a thought leader in the field.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s brands and their on-trade strategies. Be ready to discuss how you can contribute to their vision and bring fresh ideas to the table. Tailor your approach to align with their goals and culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. So, hit that apply button and let’s get you in the game!
We think you need these skills to ace Senior Marketing Manager On-Trade in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the on-trade and our brands shine through. We want to see how your passion aligns with our mission at Pernod Ricard!
Tailor Your Experience: Make sure to highlight your relevant experience in consumer insights and on-premise strategies. We love seeing how your background can contribute to our global vision, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Pernod Ricard España SA
✨Know Your Brands Inside Out
Before the interview, dive deep into Pernod Ricard's portfolio. Familiarise yourself with the stories behind brands like Absolut and Jameson. Understanding their unique selling points and cultural significance will help you articulate how you can enhance their on-trade presence.
✨Showcase Your Insight-Driven Approach
Prepare to discuss how you've used consumer insights and market trends in your previous roles. Bring examples of how you've translated data into actionable strategies, especially in the on-premise environment. This will demonstrate your ability to lead the global on-premise insights agenda effectively.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to share experiences where you've successfully collaborated across departments. Emphasise your communication skills and how you've mobilised stakeholders to achieve common goals, particularly in complex, multi-market programmes.
✨Demonstrate Cultural Fluency
Given the importance of bartender culture and hospitality in this role, prepare to discuss your understanding of these dynamics. Share any relevant experiences that showcase your ability to connect with diverse audiences and create culturally relevant brand experiences in the on-trade.