Senior Brand Manager Shopper Marketing in London

We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio.

The Absolut Group (TAG) holds global responsibility for the production, packaging development, innovation, and strategic marketing of an extensive range of premium spirits brands. We strive to redefine the global spirits market and the world we live in by inspiring people of all backgrounds to come together to mix ideas and drinks, respectfully and responsibly. We have a long-term commitment to sustainability—doing the right thing for consumers, society, the environment, and our people.

Our Global Shopper Marketing Team is looking for a Shopper Marketing Manager to drive the development, alignment, and optimization of shopper marketing programs, toolkits, and assets that turn brand strategies into effective, locally relevant executions for our Gin portfolio.

In this role, you will:

• Lead the coordination and rollout of global shopper marketing initiatives, ensuring alignment with brand strategies and adaptation for key market requirements.
• Collaborate closely with Brand and Market Shopper Teams to develop and implement shopper campaigns across physical retail, e-commerce, and Global Travel Retail (GTR).
• Manage the full lifecycle of shopper toolkits—from briefing and creative development to stakeholder alignment, rollout, and performance tracking.
• Ensure consistent deployment of best practices across markets by actively contributing to the Global Shopper Marketing Expert Community.
• Monitor campaign performance and shopper data to support continuous optimization and ensure shopper relevance and effectiveness.
• Support the implementation of the Shopper Optimization Framework, applying established tools and methodologies across programs.
• Balance global consistency with local flexibility by coordinating with markets to adapt retail messaging, design, and toolkits.
• Drive collaboration with internal and external partners, including agencies, to ensure high-quality asset delivery and flawless execution.

You’re a proactive, detail-oriented, and collaborative marketer with a global mindset and a passion for creating meaningful shopper experiences. You may also bring:

• Relevant experience in shopper marketing, trade marketing, or brand activation, ideally within FMCG or spirits.
• A track record of contributing to multi-market toolkit and asset rollouts across diverse retail environments.
• Strong project management skills, including experience coordinating creative development, timelines, approvals, and multiple stakeholders.
• A solid understanding of TTL/BTL marketing tactics and how to apply them through shopper-centric executions.
• Experience working within matrixed, international organisations, with the ability to collaborate across diverse markets and cultures.
• Strong communication, coordination, and stakeholder management skills.
• Proficiency in English (written and spoken); additional languages are a plus.

For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!

We’re committed to diversity and inclusion. People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain.

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success.