Senior Brand Manager, Partnerships, Chivas in London

Pernod Ricard is a leading company in the global wines and spirits industry. We hold one of the most prestigious brand portfolios in the drinks sector, including 19 brands among the worldwide top 100. Our key brands in the UK include ABSOLUT vodka, Jameson Irish Whiskey, Beefeater and Plymouth Gins, The Glenlivet Scotch whisky, Havana Club rum, Malibu rum, Chivas Regal Scotch whisky, Perrier-Jouët champagne.

In the UK, Pernod Ricard is comprised of 3 affiliates: Pernod Ricard UK which sells and distributes our products in the UK market; Chivas Brothers brand company, our global Scotch whisky business which is responsible for the production, innovation and global brands of our whisky portfolio; and Pernod Ricard Global Travel Retail, the global HQ of the group’s duty free, air travel and cruises business.

Our UK headquarters is in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside. We are an organisation of around 2,000 employees in the UK, 600 of which are based in London.

About the team

Chivas Regal is one of the world’s leading luxury spirit brands and a highly strategic priority within the Pernod Ricard group. The brand has recently undergone a fundamental evolution of its positioning and switched to a new cultural platform in elite sports. This has led us to redefine our approach to communicating with our consumer.

We’re looking for a Senior Brand Manager, Partnerships to lead the day‐to‐day delivery of our key sports partnerships across Scuderia Ferrari HP and Arsenal FC, driving activity that places Chivas Regal firmly within cultural conversation. The role will be responsible for delivering partnership-led campaign content and influencer activity across global markets, with a strong earned‐first mindset focused on driving buzz, relevance and cut‐through in culture.

Key Responsibilities

• Partnerships: Lead the day‐to‐day delivery of key sports partnerships across Scuderia Ferrari HP and Arsenal FC, managing partner relationships and contracts to a high professional standard.
• Deliver the partnership content and activation strategy, ensuring all contractual rights and assets are used efficiently to drive brand and cultural value.
• Act as the central point of coordination across internal teams and agencies to ensure partnership activity is delivered seamlessly, on time and on brand.
• Identify and deliver partnership‐led moments that generate buzz and visibility beyond paid media.
• Manage partnership activation budgets, ensuring investment is focused on activity that drives earned impact and cultural cut‐through.

• Campaign Content: Support the Marketing Manager on the development of campaign briefs, translating partnership and cultural objectives into clear, inspiring creative direction.
• Lead the day‐to‐day development and delivery of partnership‐led campaign content, from ideation through to launch, with an earned‐first mindset.
• Develop content designed to travel organically, earning attention and placing Chivas Regal at the heart of cultural conversation.
• Collaborate with internal teams and agencies to ensure creative excellence across content development, social delivery and campaign amplification.
• Ensure all campaign content aligns with global brand strategy and cultural platform objectives.
• Manage market sell‐in and amplification of partnership content.

• Influencer: Lead development of Global Influencer Strategy.
• Define new influencer content approach.
• Oversee partnership‐led influencer activity that builds credibility, relevance and conversation within culture.
• Work closely with the Brand Manager to shape influencer strategy linked to partnerships, ensuring creators play a clear and value‐adding role.
• Oversee day-to-day influencer execution across markets, ensuring global strategy is being brought to life.
• Ensure influencer activity is fully integrated into the social pipeline, with clear amplification plans driving earned reach and buzz.

• Leadership: Collaborate closely with cross‐functional teams to deliver best‐in‐class partnership content and influencer activity across global and local markets.

If you recognise yourself in the description below, don’t wait and apply!

• You are a positive, highly driven and organized person with relationship skills and attention to detail.
• Are extremely consumer-centric, understanding how modern luxury & youth culture works, turning strong understanding of consumer insights into actionable strategy, comms & activations.
• Have solid content creation expertise and understand the process from conception through to production.
• Have a good understanding of the creator and influencer landscape, and how to integrate creators into marketing activity to drive cultural impact and value.
• Have strong entrepreneurship skills, being able to proactively assess brand needs, understands consumer insight and transform them into actionable strategy.
• Are creative – think laterally, think inventively.
• Thrive in a team environment but are also self-motivated – demonstrate tenacity, resilience, strive to deliver results.
• Demonstrate good commercial understanding.
• Are adept at planning and organization – structured planning, organized time effectively, good project management skills, meet deadlines.
• Have strong presentation skills – confidence to present formally to internal and external audiences with ability to bring audience with you.
• Inclusive decision maker – manage upwards, share information, work collaboratively.
• Are a strong collaborator, a true team player with a high level of proactivity and creativity.
• Possess the right soft-skills which allow you to navigate and find direction when faced with challenges.

Our mix of benefits

For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring. We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on Sustainability and Responsibility (S&R).

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol. In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.