At a Glance
- Tasks: Lead global marketing strategy for a premium gin brand and enhance brand equity.
- Company: Join Pernod Ricard, a leader in the global spirits industry with a vibrant culture.
- Benefits: Enjoy 28 days holiday, private medical insurance, and employee discounts on brands.
- Other info: Hybrid working model with a focus on diversity, inclusion, and employee wellbeing.
- Why this job: Make an impact in a dynamic environment while working with luxury brands.
- Qualifications: 5+ years in brand marketing, fluent in English and Japanese, with luxury brand experience.
The predicted salary is between 60000 - 75000 € per year.
We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world's top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Here in the UK, Pernod Ricard is made up of 4 businesses:
- Pernod Ricard UK: markets, sells and distributes our products in the UK market.
- Chivas Brothers: the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio.
- Pernod Ricard Global Travel Retail: the global and EMEA home of the group's duty free, air travel and cruises business.
- The Absolut Group: the brand owner of our global white spirits portfolio.
We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, 'conviviality' and collaboration in mind.
Role overview
As Senior Brand Manager - Brand Architecture & Activation, you will work closely with the Gin & Aperitif Brand Architecture & Activation Director to lead the global marketing strategy for the gin brand. You will be instrumental in enhancing brand equity, developing premium assets, and driving strategic initiatives across key markets.
Key responsibilities
- Monitor brand performance and equity tracking, identifying actionable insights and opportunities.
- Foster collaboration with key markets to co-develop strategic brand plans aligned with local needs and global strategy.
- Contribute to the development and execution of brand fundamentals including positioning, identity, and education.
- Lead brand advocacy and education initiatives with the support of the advocacy manager in your team.
- Partner with expert teams (comms, shopper, digital) to develop strategic briefs.
- Contribute to monthly strategic alignment meetings, manage priorities, and oversee budget processes.
- Lead Integrated Business Planning (IBP) content and release in collaboration with market activation teams.
- Managing one direct report, the Advocacy and Education Manager reports into this role.
Key relationships
- Local teams of the brand home and distillery
- Market co-marketing teams in the brand country of origin
- Major market companies
- External agencies
Experience required
- 5+ years in brand marketing with a proven track record in activation, strategic planning, performance tracking, and global brand management.
- Experience in both market and brand roles.
- International experience, especially alongside Japanese market experience with Japanese language.
- Background in luxury or prestige brands and/or spirits industry is a strong advantage.
- Management experience is advantageous.
Key competencies
- Strategic planning and implementation.
- Data analysis and interpretation.
- Consumer-centric mindset.
- Strong organisational and project management skills.
- Sensitivity to luxury brand cues and attention to detail.
- Entrepreneurial spirit and drive with strong problem-solving skills.
- Excellent communication, collaboration, and presentation skills.
Education: Bachelor's degree or higher.
Languages: Fluent in English, proficiency in Japanese is key.
Our mix of benefits
For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days' annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It's our way of being, and something unique you feel and experience when working for Pernod Ricard.
We're committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as 'Créateurs de Convivialité'. We promote diversity and inclusion throughout our business and supply chain.
Responsible drinking
As 'Créateurs de convivialité', we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
Senior Brand Manager - Brand Architecture and Activation (Japanese Speaker) in London employer: Pernod Ricard España SA
Pernod Ricard is an exceptional employer, offering a vibrant work culture that prioritises conviviality, collaboration, and employee well-being. With a strong commitment to diversity and inclusion, employees benefit from a hybrid working model, comprehensive health benefits, generous holiday allowances, and opportunities for personal and professional growth within a leading global spirits company based in Chiswick, London.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Brand Architecture and Activation (Japanese Speaker) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Pernod Ricard or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by researching the company culture and values. Pernod Ricard loves conviviality, so think about how you can showcase your personality and fit into their unique environment during your chat.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Brand Manager. Highlight your strategic planning skills and any relevant international experience, especially if it involves the Japanese market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Pernod Ricard family.
We think you need these skills to ace Senior Brand Manager - Brand Architecture and Activation (Japanese Speaker) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Brand Manager role. Highlight your experience in brand marketing, especially any work with luxury or spirits brands. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand architecture and activation. Share specific examples of your past successes and how they relate to this role.
Show Off Your Japanese Skills:Since we're looking for a Japanese speaker, don’t forget to mention your language proficiency clearly. If you have experience working in the Japanese market, make sure to highlight that too!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Pernod Ricard España SA
✨Know Your Brand Inside Out
Before the interview, dive deep into Pernod Ricard's brand portfolio, especially the gin brands. Understand their market positioning, recent campaigns, and how they resonate with consumers. This knowledge will help you demonstrate your passion and strategic thinking during the discussion.
✨Showcase Your Japanese Market Expertise
Since fluency in Japanese is key for this role, be prepared to discuss your experience in the Japanese market. Highlight any specific campaigns or strategies you've implemented that catered to Japanese consumers, showcasing your cultural understanding and adaptability.
✨Prepare for Data-Driven Questions
As a Senior Brand Manager, you'll need to analyse brand performance. Brush up on your data analysis skills and be ready to discuss how you've used data to inform strategic decisions in previous roles. Bring examples of how your insights led to successful brand activations.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Prepare examples that illustrate your ability to collaborate effectively across departments. Discuss how you've fostered teamwork in past projects, particularly in global settings, to align brand strategies with local needs.
