Global Ambassador - Specialty Whiskey in London

Be part of something big. We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.

Here in the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market.
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio.
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio.

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

Your mission: The Global Ambassador is the face of the brand who will live and breathe the brand, acting as a champion for the brand globally and propelling value growth for our portfolio. This will be achieved by marketing Pernod Ricard’s Gold BU portfolio to the highest standards to win the hearts and minds of consumers & customers all over the world, unlocking opportunities within the category. Build brands through advocacy, experiential programs, and digital amplification.

Your unique contribution: This role will focus on The Glenlivet and Abelour plus other single malts like Scapa, Longmorn and Dalmunach and our Irish Single Pot still brands Redbreast & Spot Whiskies. As the face of these brands, you will embody the brands among external audience during various types of events and develop your own external network of influence among bartenders, recruit new brand advocates, customers, clients, or industry specialists.

Embody the brands in event and in content and build strong Brand led digital and social media profile to engage with external audience. Develop and deliver best in class training, animate events, contribute to the advocacy strategy development and PR. Support brand strategy and market companies by actively engaging with diverse audience e.g clients and customers; trade partners, Press. Transmit passion, knowledge and discovery in the style of the during classes and events. Help to create exciting activation and content. You are Digital savvy and able to adapt to your audiences to deliver engaging content.

Driving Brand Education & Mentoring: Inspire and educate: the International Brand Ambassador on the brand will have a robust understanding of qualities/characteristic/heritage, equip them to conduct tastings / education for target groups of consumers / influencers. Brand Ambassador Community Management: Animation of the community on monthly basis. Create a strong sense of purpose and community behind the brand. Propose, preset and trial of new brand initiatives, best practices sharing, brands & category updates etc.

Your blend of talent: This position could be right for you if you have:

• Previous experience as a Brand Ambassador.
• Strong interpersonal skills and capability to engage with wide audience.
• Storytelling and communications skills.
• Strong knowledge of cocktails, wines and spirits.
• Delivery of whiskey experiences or tastings is a bonus.
• Developed and deliver different events typology according to needs i.e. training, clients or press tasting.
• Digital skills.

Who you’ll be working with: Internally: Global and Market Brand Team, Market Brand Ambassadors, Creative Content Manager, PR & Event CoE, Trade & Advocacy CoE. Externally: On trade customers, clients, press & external partners.

Our mix of benefits: For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way: We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring. We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion: People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.

Responsible drinking: As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.