At a Glance
- Tasks: Lead creative content strategies for iconic tequila brands and drive impactful campaigns.
- Company: Join Pernod Ricard, a global leader in the spirits industry with a rich brand portfolio.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and cultural relevance.
- Why this job: Be part of a dynamic team shaping the future of tequila marketing across Europe.
- Qualifications: Degree in marketing or business, with experience in global brands and digital media.
The predicted salary is between 45000 - 55000 € per year.
About us
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Your new team
Pernod Ricard-owned House of Tequila is responsible for the brand management of the group’s award-winning ‘Made in Mexico’ range of tequila and mezcal, comprising Olmeca, Altos, Avión and Del Maguey. Its portfolio of Mexican spirits showcases the full spectrum of high-quality tequila production, and a laser focus on excellence and quality is the driving force behind the House’s work.
Your new role
The Marketing Manager, Creative Content will report to the Global Director Communications, Content & Partnerships and will have a global remit but a strong focus on Europe as a key growth driver for Tequila. This is a fixed-term contract of up to 12 months.
Your unique contribution
- Work with the Director of Global Communications, Content and Earned Media and the broader House of Tequila comms team to bring to life the Global Brand Strategy in UK and Europe.
- Ensure consumer trends and insights for UK and Europe are captured by the Global team.
- Integrate closely with UK & Mexico on:
- Communications Planning
- Content Strategy
- Creative Concept
- Creative Executions – including image assets for channel
- Drive creative and strategic Leadership – from vision to creative partners – across the key markets and support them in the following:
- FY Brand Plan and Strategy
- FY Budgeting and Resource
- Provide UK and Europe teams with visibility on Global Communications Strategies, Concepts, Executions
- Lead amplification of Global assets in the Markets
- Drive concept to execution for UK and Europe lead creative campaigns
- Work as a cross functional team member and actively partake in the following conversations:
- Annual Fee negotiation (new scope including Market needs)
- Ongoing project management, including budget tracking
- End of year performance assessment
- Work with the Global Communications team and PR UK to define a scope of work if needed:
- From ATL to BTL, ensure visibility on the FY initiatives that will allow us to act nimbly and effectively for the appropriate projects for the Markets
- Support the Europe on content within and beyond the brand campaign, when and if necessary.
- Ensure internal visibility of the creative content within the Pernod Ricard.
Internally:
- Global VP of Marketing - Drive Brand Alignment
- Global Director Communication & Content - Drive creative and market alignment
- Brand Director of Tequila PR UK - Key market stakeholder
- Brand Creative Functions - Align and integrate brand creative direction
- Market Companies - Strategic leadership and counsel
- Global Digital company HQ - Strategic functional alignment
- Brand Strategy & Innovation team - Brand Priorities, Strategy alignment, Drive Ltd Edition and Innovation Projects
- Business Acceleration - Optimize Market Co opportunities
- In-House Studio - Communications Concept and execution
Externally:
- Global /Network Communications Agencies - Communications Planning, Communications Concept, Execution and Analytics
- Global/Network Digital Agencies - Strategic Planning, Digital Concept, Execution and Analytics
- Public Relations Agencies (when necessary) - PR Strategy and Execution
Your blend of talent:
This position could be right for you if you:
- Are degree educated in business, marketing, or a related field
- Have extensive marketing or advertising experience within global brands and major FMCG companies
- Bring digital or advertising agency experience as an Account leader
- Have international exposure (a plus)
- Demonstrate creativity and the ability to develop clear, impactful briefs
- Have experience across digital and traditional media production
- Show strong understanding of digital media and youth culture trends
- Are skilled in agency/partner management and project delivery
- Bring solid analytical thinking and business insight
- Have experience in events or experiential marketing
- Think strategically and foster innovation
- Are tech savvy and collaborative
- Show confidence in decision making and a strong customer focus
Creative Content Manager (FTC up to 12 months) in London employer: Pernod Ricard España SA
Pernod Ricard is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration within the global spirits industry. With a strong focus on employee growth and development, team members benefit from unique opportunities to engage with prestigious brands while working in a culturally rich location that celebrates innovation and excellence. Join us to be part of a passionate team that values your contributions and supports your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Content Manager (FTC up to 12 months) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers, bring along a portfolio of your best work. This is your time to shine and demonstrate how you can contribute to their brand's success.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Pernod Ricard, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep your online presence sharp! Make sure your social media profiles reflect your professional persona. Share relevant content, engage with industry discussions, and let your passion for creative content management shine through.
We think you need these skills to ace Creative Content Manager (FTC up to 12 months) in London
Some tips for your application 🫡
Show Your Creative Side:When applying for the Creative Content Manager role, let your creativity shine through in your written application. Use engaging language and showcase your unique ideas that align with our brand's vision.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific requirements of the role. Highlight your relevant experience in marketing and content creation, especially within global brands, to catch our eye.
Be Clear and Concise:While we love creativity, clarity is key! Ensure your application is well-structured and easy to read. Avoid jargon and get straight to the point about your skills and experiences that make you a great fit for us.
Apply Through Our Website:We encourage you to submit your application directly through our website. This way, you can ensure it reaches the right people and you’ll have access to all the latest updates about the role and our company.
How to prepare for a job interview at Pernod Ricard España SA
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's portfolio, especially the House of Tequila. Familiarise yourself with their brands like Olmeca and Avión, and understand their unique selling points. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Creativity
As a Creative Content Manager, creativity is key! Prepare examples of past campaigns you've worked on that demonstrate your ability to think outside the box. Be ready to discuss how you can bring fresh ideas to the table for their tequila brands.
✨Understand Market Trends
Research current trends in the spirits industry, particularly around tequila and mezcal. Be prepared to discuss how these trends can influence marketing strategies in Europe. This will highlight your analytical skills and understanding of the market landscape.
✨Prepare for Collaboration
This role involves working closely with various teams across different markets. Think of examples where you've successfully collaborated with others, especially in cross-functional settings. Emphasising your teamwork skills will show you're a great fit for their collaborative culture.
