Brand Manager, Architecture & Activation, Scotch (FTC 12 months) in London

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio.

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

The Brand Manager, Architecture & Activation will drive the strategic development and execution of brand architecture and activation initiatives to enhance brand equity and market presence. Key missions include:

• The Glenlivet Core Range – Innovation Pipeline
  • Support the restage, range expansion and limited-edition creation around The Glenlivet core aged whiskies: 12YO, 15YO and 18YO
  • Analyse category dynamics and consumer trends to identify “white spaces” opportunities and adapt innovation strategy accordingly
  • Work hand in hand with the culture & creativity studio, the product development team, the consumer insight team and the finance team to bring to life clear and simple concepts, premium design as well as desirable packaging
  • Collaborate with the Glenlivet Coms & Content Creation team to bring to life key visuals and assets for these core new products
  • Develop compelling sell-in documents and toolkit
  • Develop launch event in collaboration with the PR and Events Centre of Excellence
  • Manage timelines, budgets, and stakeholder communication to deliver projects at the highest quality standard, on time and within scope
• The Glenlivet Core Range - Market Exclusives
  • Support the restage, range expansion and limited-edition creation around The Glenlivet core aged whiskies for specific markets like the USA, Taiwan or Global Travel Retail
  • Work hand in hand with these markets and their consumer insight team to bring to life market exclusive relevant innovation
  • Collaborate with the Glenlivet Coms & Content Creation team to bring to life key visuals and assets for these market exclusives
  • Develop compelling sell-in documents and toolkit
  • Manage timelines, budgets, and stakeholder communication to deliver projects at the highest quality standard, on time and within scope
• The Glenlivet Core Range – Gifting Strategy
  • Define the Glenlivet core range gifting strategy through a market and competitive audit
  • Bring to life the gifting packs in coordination with the creative, finance and product development internal stakeholders
  • Ensure shelf stand out via premium festive packaging and consumer relevance via compelling storytelling
  • Collaborate with the Glenlivet Coms & Content Creation team to bring to life key visuals and assets for these festive packs
  • Develop compelling sell-in documents and toolkit
  • Manage timelines, budgets, and stakeholder communication to deliver projects at the highest quality standard, on time and within scope
• Others
  • Financial: lead budget management for The Glenlivet Core Range
  • Education: develop education content for The Glenlivet Core Range
  • IBP: be the main contributor for The Glenlivet Core Range to the bi-annual Integrated Business Planning summarising the brand activities and key initiatives
  • Competitive intelligence: become the point of reference for the team about any The Glenlivet Core Range competitor news

Internally, you’ll work with Marketing Manager, Shopper Marketing, Consumer Insights, Commercial teams, and cross-functional colleagues in NPD and packaging. Externally, your contacts will include creative agencies, production partners, and brand ambassadors involved in campaign delivery and brand education.

This position could be right for you if you have:

• Interest in product development and innovation
• Analytical skills and data driven mindset
• Ability to summarise and recommend
• Creative eye and interest in working hand in hand with creative partners
• 1st experience in brand management within a consumer goods or premium brand environment
• Strong project management and communication skills, with the ability to work cross-functionally and manage multiple priorities
• A passion for brand storytelling, consumer engagement, and delivering high-quality brand experiences
• Ability to work with multiple cultures through multiple geographies

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring. We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves.

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.