Chivas International Brand Ambassador Programme in Glasgow

Location: Openings include Asia, Africa & Latin America

Contract type: 24‑month contract in one international location

Reporting to: Local Pernod Ricard Marketing team and dotted line to BA Programmes team in Dublin

Visa Requirements: You must have the right to work in the UK

Closing Date: 10th of July 2026 at 12pm

Key Responsibilities

• Deliver engaging brand education sessions, tastings, and mentoring programmes for sales teams, trade partners, bartenders, mixologists, consumers, and influencers.
• Act as a credible brand advocate, building awareness, understanding, and affinity for the brand across target audiences.
• Develop and maintain strong relationships with key on‑trade accounts, flagship venues, industry influencers, and trade partners.
• Support the planning and execution of trade activations, customer promotions, events, and brand visibility initiatives.
• Collaborate with local sales and marketing teams to identify growth opportunities and drive brand distribution, visibility, and consumer conversion.
• Represent the brand at trade, consumer, and media events, delivering compelling brand experiences and presentations.
• Support the implementation, monitoring, and evaluation of brand activation programmes and promotional activities.
• Gather and share market intelligence, competitor insights, consumer trends, and best practices with local and global teams.
• Promote brand activity through media engagement, PR opportunities, and industry partnerships where appropriate.
• Complete regular reporting on market performance, ambassador activity, consumer engagement, and activation results.
• Develop and maintain a strong social and digital presence, creating content that showcases brand activity, events, and advocacy initiatives.
• Build and nurture relationships with consumers, trade partners, and influencers through both online and in‑person engagement.

Essential Skills & Experience

• Ambitious, commercially minded individuals excited by the opportunity to develop a career within premium spirits and consumer marketing.
• Relevant experience in sales, bartending, hospitality, advocacy, or a related commercial field, and/or a relevant university degree.
• A willingness to live and work internationally for a minimum of two years.
• A genuine interest in pursuing an international career within marketing, advocacy, or commercial functions.
• Strong communication and relationship‑building skills, with the confidence to engage a variety of audiences.
• A proactive, entrepreneurial mindset with the ability to take initiative and work independently.
• Professionalism and maturity, with the ability to represent both the brand and company with credibility and integrity.
• A passion for hospitality, cocktails, spirits, and consumer engagement.
• Adaptability and resilience, with the ability to thrive in new environments and cultures.
• A responsible attitude towards alcohol and a commitment to promoting responsible consumption.

Desirable Experience & Skills

• Experience living, studying, or working abroad.
• Knowledge of, or interest in, Scotch whisky or premium spirits.
• Additional language skills.
• Experience in events, advocacy, hospitality, content creation, or social media.
• Creative interests, side projects, or entrepreneurial pursuits that demonstrate initiative and innovation.

Personal Attributes

• Curious and eager to learn.
• Entrepreneurial and solution‑oriented.
• Collaborative and adaptable.
• Comfortable working with diverse teams and stakeholders.
• Professional, resilient, and accountable.
• Passionate about creating engaging consumer and brand experiences.
• Committed to promoting responsible drinking and representing the company appropriately.

What We Offer

• Comprehensive onboarding and induction programme.
• Competitive salary.
• Laptop and relevant business tools.
• Access to learning and development opportunities across the Pernod Ricard network.

Equal Opportunity Statement

We will assess your application for this role based on your skills, experiences, and achievements, not your gender, age, ethnic or educational background or any other such factors.