At a Glance
- Tasks: Drive creative content for global tequila brands and lead impactful marketing campaigns.
- Company: Join Pernod Ricard, a leader in the global spirits industry with iconic brands.
- Benefits: Gain valuable experience in a dynamic environment with potential for career growth.
- Other info: Collaborate with international teams and agencies to deliver innovative marketing strategies.
- Why this job: Be part of a creative team shaping the future of tequila marketing across Europe.
- Qualifications: Degree in marketing or related field; experience in global brands and digital media.
The predicted salary is between 40000 - 50000 € per year.
About us
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Your new team
Pernod Ricard-owned House of Tequila is responsible for the brand management of the group’s award-winning ‘Made in Mexico’ range of tequila and mezcal, comprising Olmeca, Altos, Avión and Del Maguey. Its portfolio of Mexican spirits showcases the full spectrum of high-quality tequila production, and a laser focus on excellence and quality is the driving force behind the House’s work.
Your new role
The Marketing Manager, Creative Content will report to the Global Director Communications, Content & Partnerships and will have a global remit but a strong focus on Europe as a key growth driver for Tequila. This is a fixed-term contract of up to 12 months.
The Creative Content function bridges two critical competencies in order to improve integration; Communications and Digital Content. The person in role will be responsible for driving key global creative outcomes in high growth markets.
Your unique contribution
- Work with the Director of Global Communications, Content and Earned Media and the broader House of Tequila comms team to bring to life the Global Brand Strategy in UK and Europe.
- Ensure consumer trends and insights for UK and Europe are captured by the Global team.
- Integrate closely with UK & Mexico on:
- Communications Planning
- Content Strategy
- Creative Concept
- Creative Executions – including image assets for channel
- Drive creative and strategic Leadership – from vision to creative partners – across the key markets and support them in the following:
- FY Brand Plan and Strategy
- FY Budgeting and Resource
- Provide UK and Europe teams with visibility on Global Communications Strategies, Concepts, Executions
- Lead amplification of Global assets in the Markets
- Drive concept to execution for UK and Europe lead creative campaigns
- Work as a cross functional team member and actively partake in the following conversations:
- Annual Fee negotiation (new scope including Market needs)
- Ongoing project management, including budget tracking
- End of year performance assessment
- Work with the Global Communications team and PR UK to define a scope of work if needed:
- From ATL to BTL, ensure visibility on the FY initiatives that will allow us to act nimbly and effectively for the appropriate projects for the Markets
- Support the Europe on content within and beyond the brand campaign, when and if necessary.
- Ensure internal visibility of the creative content within the Pernod Ricard – from myPortal, to leadership support of key initiatives.
Who you'll be working with
Internally:
- Global VP of Marketing - Drive Brand Alignment
- Global Director Communication & Content - Drive creative and market alignment
- Brand Director of Tequila PR UK - Key market stakeholder
- Brand Creative Functions - Align and integrate brand creative direction
- Market Companies - Strategic leadership and counsel
- Global Digital company HQ - Strategic functional alignment
- Brand Strategy & Innovation team - Brand Priorities, Strategy alignment, Drive Ltd Edition and Innovation Projects
- Business Acceleration - Optimize Market Co opportunities
- In-House Studio - Communications Concept and execution
Externally:
- Global /Network Communications Agencies - Communications Planning, Communications Concept, Execution and Analytics
- Global/Network Digital Agencies - Strategic Planning, Digital Concept, Execution and Analytics
- Public Relations Agencies (when necessary) - PR Strategy and Execution
Your blend of talent:
This position could be right for you if you:
- Are degree educated in business, marketing, or a related field
- Have extensive marketing or advertising experience within global brands and major FMCG companies
- Bring digital or advertising agency experience as an Account leader
- Have international exposure (a plus)
- Demonstrate creativity and the ability to develop clear, impactful briefs
- Have experience across digital and traditional media production
- Show strong understanding of digital media and youth culture trends
- Are skilled in agency/partner management and project delivery
- Bring solid analytical thinking and business insight
- Have experience in events or experiential marketing
- Think strategically and foster innovation
- Are tech savvy and collaborative
- Show confidence in decision making and a strong customer focus
Creative Content Manager (FTC up to 12 months) employer: Pernod Ricard España SA
Pernod Ricard is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration within the global spirits industry. With a strong focus on employee growth and development, team members benefit from unique opportunities to engage with prestigious brands while working in a culturally rich location that celebrates innovation and excellence. Join us to be part of a passionate team dedicated to driving the future of tequila and mezcal in a vibrant market.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Content Manager (FTC up to 12 months)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers, bring a portfolio of your best work. Make it visually appealing and relevant to the role you're applying for – this is your chance to shine!
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their values and recent campaigns, so you can tailor your answers and show how you can contribute to their growth in the tequila market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Creative Content Manager (FTC up to 12 months)
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can bring fresh ideas to the table.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in marketing and content creation, especially within global brands. We want to see how you fit into our vision!
Be Clear and Concise:While we love creativity, clarity is key! Make sure your application is easy to read and straight to the point. Use bullet points where necessary to make your achievements stand out.
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you’ve got!
How to prepare for a job interview at Pernod Ricard España SA
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's portfolio, especially the House of Tequila. Familiarise yourself with their key brands like Olmeca and Avión, and understand their unique selling points. This knowledge will help you demonstrate your passion for the products and show that you're genuinely interested in the role.
✨Showcase Your Creativity
As a Creative Content Manager, creativity is key! Prepare examples of past campaigns or projects where you've successfully integrated creative concepts with strategic goals. Be ready to discuss how you can bring fresh ideas to the table that align with the brand's vision and market trends.
✨Understand the Market
Research current trends in the spirits industry, particularly around tequila and mezcal. Be prepared to discuss how these trends could influence your content strategy. Showing that you’re aware of the competitive landscape will highlight your strategic thinking and market awareness.
✨Prepare Questions
Interviews are a two-way street! Prepare insightful questions about the team dynamics, the company's future plans for the tequila category, and how success is measured in this role. This not only shows your interest but also helps you gauge if the company culture aligns with your values.
