At a Glance
- Tasks: Lead creative content strategies for iconic tequila brands and drive impactful marketing campaigns.
- Company: Join Pernod Ricard, a global leader in the spirits industry with a vibrant culture.
- Benefits: Enjoy competitive salary, health perks, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Be part of a dynamic team shaping the future of tequila in exciting markets.
- Qualifications: Degree in marketing or related field; experience in global brands and digital media.
The predicted salary is between 50000 - 65000 € per year.
About us
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Your new team
Pernod Ricard-owned House of Tequila is responsible for the brand management of the group’s award-winning ‘Made in Mexico’ range of tequila and mezcal, comprising Olmeca, Altos, Avión and Del Maguey. Its portfolio of Mexican spirits showcases the full spectrum of high-quality tequila production, and a laser focus on excellence and quality is the driving force behind the House’s work.
Your new role
The Marketing Manager, Creative Content will report to the Global Director Communications, Content & Partnerships and will have a global remit but a strong focus on Europe as a key growth driver for Tequila. The Creative Content function bridges two critical competencies in order to improve integration; Communications and Digital Content. The person in role will be responsible for driving key global creative outcomes in high growth markets.
Your unique contribution
- Work with the Director of Global Communications, Content and Earned Media and the broader House of Tequila comms team to bring to life the Global Brand Strategy in UK and Europe.
- Ensure consumer trends and insights for UK and Europe are captured by the Global team.
- Integrate closely with UK & Mexico on:
- Communications Planning
- Content Strategy
- Creative Concept
- Creative Executions – including image assets for channel
- Drive creative and strategic Leadership – from vision to creative partners – across the key markets and support them in the following:
- FY Brand Plan and Strategy
- FY Budgeting and Resource
- Provide UK and Europe teams with visibility on Global Communications Strategies, Concepts, Executions
- Lead amplification of Global assets in the Markets
- Drive concept to execution for UK and Europe lead creative campaigns
- Work as a cross functional team member and actively partake in the following conversations:
- Annual Fee negotiation (new scope including Market needs)
- Ongoing project management, including budget tracking
- End of year performance assessment
- Work with the Global Communications team and PR UK to define a scope of work if needed:
- From ATL to BTL, ensure visibility on the FY initiatives that will allow us to act nimbly and effectively for the appropriate projects for the Markets.
- Support the Europe on content within and beyond the brand campaign, when and if necessary.
- Ensure internal visibility of the creative content within the Pernod Ricard – from myPortal, to leadership support of key initiatives.
Who you'll be working with
Internally:
- Global VP of Marketing - Drive Brand Alignment
- Global Director Communication & Content - Drive creative and market alignment
- Brand Director of Tequila PR UK - Key market stakeholder
- Brand Creative Functions - Align and integrate brand creative direction
- Market Companies - Strategic leadership and counsel
- Global Digital company HQ - Strategic functional alignment
- Brand Strategy & Innovation team - Brand Priorities, Strategy alignment, Drive Ltd Edition and Innovation Projects
- Business Acceleration - Optimize Market Co opportunities
- In-House Studio - Communications Concept and execution
Externally:
- Global /Network Communications Agencies - Communications Planning, Communications Concept, Execution and Analytics
- Global/Network Digital Agencies - Strategic Planning, Digital Concept, Execution and Analytics
- Public Relations Agencies (when necessary) - PR Strategy and Execution
Your blend of talent:
This position could be right for you if you:
- Are degree educated in business, marketing, or a related field
- Have extensive marketing or advertising experience within global brands and major FMCG companies
- Bring digital or advertising agency experience as an Account leader
- Have international exposure (a plus)
- Demonstrate creativity and the ability to develop clear, impactful briefs
- Have experience across digital and traditional media production
- Show strong understanding of digital media and youth culture trends
- Are skilled in agency/partner management and project delivery
- Bring solid analytical thinking and business insight
- Have experience in events or experiential marketing
- Think strategically and foster innovation
- Are tech savvy and collaborative
- Show confidence in decision making and a strong customer focus
Creative Content Manager employer: Pernod Ricard España SA
Pernod Ricard is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration within the dynamic spirits industry. With a strong focus on employee growth and development, team members benefit from global exposure and the opportunity to work with prestigious brands in a fast-growing market. Located in London, employees enjoy a diverse and inclusive environment, along with competitive benefits that support both personal and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Content Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, bring your A-game by showcasing your portfolio or any relevant projects. Make sure to highlight how your creative ideas can elevate the brand's presence in the market.
✨Tip Number 3
Research the company culture! Before your interview, dive into Pernod Ricard’s values and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Don’t miss out on this opportunity to make your mark in the spirits industry!
We think you need these skills to ace Creative Content Manager
Some tips for your application 🫡
Show Your Creative Side:As a Creative Content Manager, we want to see your creativity shine through in your application. Use engaging language and showcase your unique style in your cover letter and CV. Don’t be afraid to let your personality come through!
Tailor Your Application:Make sure to tailor your application specifically for this role. Highlight your relevant experience in marketing and content creation, especially within global brands. We love seeing how your background aligns with our mission at Pernod Ricard.
Be Clear and Concise:While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. Use bullet points where necessary to break down your achievements and skills, making it easier for us to see what you bring to the table.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Pernod Ricard España SA
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's portfolio, especially the House of Tequila. Familiarise yourself with their key brands like Olmeca and Avión, and understand their unique selling points. This will show your genuine interest and help you connect your experience to their brand strategy.
✨Showcase Your Creativity
As a Creative Content Manager, creativity is key! Prepare examples of past campaigns you've worked on, highlighting your role in the creative process. Be ready to discuss how you can bring fresh ideas to the table that align with the global brand strategy.
✨Understand Market Trends
Research current consumer trends in the spirits industry, particularly in the tequila market. Be prepared to discuss how these insights can inform content strategies and creative executions for the UK and Europe. This demonstrates your analytical skills and market awareness.
✨Prepare for Collaboration
This role involves working closely with various teams, so be ready to discuss your experience in cross-functional collaboration. Share specific examples of how you've successfully managed projects with different stakeholders, ensuring alignment and achieving common goals.
