Brand Manager - Single Malts

This fixed-term contract, ending November 2026, sits within our Global Travel Retail business and focuses on the Single Malt category, especially The Glenlivet.

Responsibilities

• Accelerate the growth of The Glenlivet globally, supporting the Marketing Manager in shaping long-term and short-term brand strategy.
• Lead daily communication with brand company and business units, ensuring alignment of global strategy, overall planning and local implementation.
• Coordinate stakeholder updates (Summits, IBP, RAIMS) to inform and influence the brand plan and deliverables for the GTR channel.
• Understand travel retail consumer behaviours, trends, needs and challenges, and apply this knowledge to consumer-first thinking.
• Review and lead NPD pipeline, driving the NPD process from planning to launch and managing each gate with relevant stakeholders.
• Drive brand visibility and engagement, especially in ASIA and IMEA regions.
• Develop global brand activations to support launch and global activations, including toolkit development, assets creation, digital and physical consumer experience and in-store activation coordination with BU.
• Create always-on brand assets such as merchandising guidelines, communication assets and consumer engagement tools.
• Work closely with the Consumer Engagement team to develop a 360-degree consumer communication and engagement plan, including digital media, OOH, PR and CRM collaboration in key markets.
• Lead collaboration between domestic markets and BU to maximise synergy.
• Manage transversal projects and coordinate key stakeholders.
• Communicate with internal stakeholders such as REX, Retail Training, Insight, logistic, finance and BU.
• Deliver ad-hoc brand projects on time and manage external partners (creative agencies, POS and retail design agencies).
• Monitor and manage brand A&P budgets to align with strategic initiatives and the annual finance process.

Qualifications

• Previous experience in the drinks industry/FMCG/premium or luxury sector.
• Experience in both brand and trade/customer marketing.
• Proven record in marketing and the ability to manage multiple initiatives with strong organisational and project-management skills.
• Strong interpersonal skills, presentation capability and creative problem-solving abilities.
• Entrepreneurial mindset, business acumen, can-do attitude and strong collaboration spirit.
• Energetic, proactive, convivial with strong work ethics.
• Proficient English language skills, both verbal and written.
• Global team experience or multi-market experience is a plus.

Benefits

• We offer a comprehensive benefits package including private medical insurance, critical illness cover, optional healthcare cash plan, dental insurance, 28 days’ annual holiday, employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more.
• You will also have access to gifts and discounts, a staff shop allowance and employee discounts from partner retailers.
• Regular events, flexible working and a supportive culture help you focus on wellbeing and mental fitness.

Equal Employment Opportunity Statement

We are committed to diversity and inclusion. We do not assess applications on gender, age, ethnicity, education or any other protected characteristics. We welcome applicants who can discuss flexible working or accommodations.

Responsible Drinking

We promote responsible drinking and inclusivity in all social interactions. All employees, regardless of their personal choice regarding alcohol, are valued and supported.