At a Glance
- Tasks: Drive brand strategy and execute innovative packaging and marketing initiatives.
- Company: Join Pernod Ricard, a global leader in the spirits industry with a vibrant culture.
- Benefits: Enjoy private medical insurance, 28 days holiday, and employee discounts.
- Other info: Flexible working environment with a focus on diversity and inclusion.
- Why this job: Be part of a dynamic team shaping iconic brands and making a real impact.
- Qualifications: Experience in brand management and strong project management skills required.
The predicted salary is between 36000 - 60000 £ per year.
Your Manager: Head of Architecture & Innovation
Team: Architecture & Innovation
Location: Chiswick, London
We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big. We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.
Your unique contribution
Note, this is a Fixed Term Contract until the end of July. The Brand Manager, Architecture & Activation will drive the strategic development and execution of brand architecture and activation initiatives to enhance brand equity and market presence.
- Lead Packaging Restage for Royal Salute – Core & High-End Collection (HEC)
- Support the artwork finalization, proofing and roll-out for key Core Range Permanent SKUs as part of the new S&R giftbox and new Royal Menagerie deployment (target dispatch from Q2 FY27).
- Coordinate the development of the new Royal Salute Core Packaging Guidelines based on the new giftbox artwork.
- Manage timelines, budgets, and stakeholder communication to deliver projects on time and within scope.
- HEC
- Support the artwork development, proofing and roll-out for key High End Collection (HEC) SKUs as part of the new S&R giftbox (target dispatch from Q1 FY28).
- Coordinate the development of the new Royal Salute HEC packaging guidelines based on the new giftbox artwork.
- Manage timelines, budgets, and stakeholder communication to deliver projects on time and within scope.
Develop Global Assets to Support the High-End Collection Restage
- Lead the development and delivery of the refreshed global brand toolkit for the HEC, including primary/secondary assets, hygiene content, activation materials, PR/digital assets, L3F frameworks, and more.
- Partner with creative agencies, internal teams, and procurement to brief, review, and deliver high-quality, brand-enhancing assets.
- Manage production of digital and physical assets, ensuring timely delivery, cost-effectiveness, market relevance, and compliance with A&P ratio guidelines.
- Safeguard brand consistency across all touchpoints, ensuring all materials embody Royal Salute’s renewed brand world.
Drive NPD & Global Toolkit Development
- New Polo Edition – Global Toolkit Development & Launch
- Create and deliver the full global brand toolkit for the new Polo Edition (primary/secondary assets, hygiene content, activation, PR/digital, L3F, etc.).
- Partner with agencies and internal stakeholders to brief, shape, and develop a new Polo thematic campaign, producing compelling assets that drive engagement and strengthen brand equity.
- Oversee production of all assets, ensuring quality, efficiency, alignment with market needs, and adherence to A&P ratio guidelines.
- Guarantee full consistency with Royal Salute’s brand world across all channels and markets.
- Royal Salute Single Cask Programme
- Support artwork development, proofing, and rollout for the Single Cask Programme.
- Manage timelines, budgets, and stakeholder communication to ensure seamless project execution.
- Collaborate closely with internal teams, markets, and external partners to deliver a premium, coherent, and timely programme.
Who you’ll be working with
Internally, you’ll work with Marketing Manager, Shopper Marketing, Consumer Insights, Commercial teams, and cross-functional colleagues in NPD and packaging. Externally, your contacts will include creative agencies, production partners, and brand ambassadors involved in campaign delivery and brand education.
Your blend of talent
This position could be right for you if you have:
- Experience in brand management, marketing execution, or product development within a consumer goods or lifestyle brand environment.
- Strong project management and communication skills, with the ability to work cross-functionally and manage multiple priorities.
- A passion for brand storytelling, consumer engagement, and delivering high-quality brand experiences.
Our mix of benefits
For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring. We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility.
We’re committed to diversity and inclusion. People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into responsible drinking.
Brand Manager - Architecture & Activation employer: Pernod Ricard España SA
Pernod Ricard España SA is an excellent employer that fosters a vibrant and supportive work culture, perfect for those looking to make a meaningful impact in the UK market. With a focus on employee well-being, the company offers diverse benefits such as private medical insurance and ample opportunities for professional growth, making it an attractive place for motivated individuals to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Architecture & Activation
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, especially around sustainability and conviviality, so you can show how you fit into their world.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the role of Brand Manager. Highlight your project management skills and passion for brand storytelling to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Pernod Ricard family.
We think you need these skills to ace Brand Manager - Architecture & Activation
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Brand Manager role. Highlight your experience in brand management and project execution, especially in consumer goods or lifestyle brands. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand storytelling and how you can contribute to our team. Keep it engaging and relevant to the role.
Showcase Your Project Management Skills:Since this role involves managing timelines and budgets, be sure to highlight any relevant project management experience. We love seeing how you've successfully juggled multiple priorities in the past!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Pernod Ricard España SA
✨Know Your Brands
Familiarise yourself with Pernod Ricard's extensive portfolio, especially Royal Salute. Understand the brand's heritage and current market positioning. This knowledge will help you demonstrate your passion for brand storytelling during the interview.
✨Showcase Project Management Skills
Prepare examples of how you've successfully managed timelines, budgets, and stakeholder communications in previous roles. Highlight specific projects where you coordinated cross-functional teams, as this is crucial for the Brand Manager role.
✨Be Creative with Ideas
Think about innovative activation initiatives or packaging concepts that could enhance brand equity. Be ready to share your ideas on how to engage new audiences, as creativity is key in this position.
✨Emphasise Collaboration
Discuss your experience working with creative agencies and internal teams. Show that you value collaboration and can effectively communicate across different functions, which is essential for driving successful brand initiatives.
